Lethal Haddad Maia Fights Back to Beat Kasatkina in Korea Open Final

Tennis - US Open - Flushing Meadows, New York, United States - September 4, 2024 Brazil's Beatriz Haddad Maia in action during her quarter final match against Czech Republic's Karolina Muchova REUTERS/Mike Segar
Tennis - US Open - Flushing Meadows, New York, United States - September 4, 2024 Brazil's Beatriz Haddad Maia in action during her quarter final match against Czech Republic's Karolina Muchova REUTERS/Mike Segar
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Lethal Haddad Maia Fights Back to Beat Kasatkina in Korea Open Final

Tennis - US Open - Flushing Meadows, New York, United States - September 4, 2024 Brazil's Beatriz Haddad Maia in action during her quarter final match against Czech Republic's Karolina Muchova REUTERS/Mike Segar
Tennis - US Open - Flushing Meadows, New York, United States - September 4, 2024 Brazil's Beatriz Haddad Maia in action during her quarter final match against Czech Republic's Karolina Muchova REUTERS/Mike Segar

US Open quarter-finalist Beatriz Haddad Maia overcame first-set jitters in the Korea Open final to beat top seed Daria Kasatkina 1-6 6-4 6-1, winning the first WTA 500 singles title of her career on Sunday.

Haddad Maida, who lost the final in Seoul in 2017, bounced back in the second set with lethal forehands that brushed the lines, and cruised through the third set to secure her first title of the year, Reuters reported.

"Another tough match... Hope we have many more to come," Kasatkina told Haddad Maia after losing her second match to the Brazilian, having won their first two clashes.

Russian world number 13 Kasatkina won five games in a row to clinch the first set in just 26 minutes as third seed Haddad Maida struggled with her serves, winning only nine of her 20 service points.

Kasatkina broke on the first game of the second set but Haddad Maia put up a better fight, getting her first break of the match to make it 3-3, making a frustrated Kasatkina chase her returns to the ends of the court.

World number 17 Haddad Maia saved a crucial break point to take a 5-4 lead, looking increasingly comfortable in long rallies. She broke in the next game to secure the second set with a strong forehand.

A transformed Haddad Maia was in control in the decisive set, winning 17 of her 22 service points and breaking twice in a row to secure victory.

"I want to come back again next year," the 28-year-old said after winning her fourth WTA singles title.



Toyota Confirms it Will End Olympics, Paralympics Sponsorship

Akio Toyoda (Reuters)
Akio Toyoda (Reuters)
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Toyota Confirms it Will End Olympics, Paralympics Sponsorship

Akio Toyoda (Reuters)
Akio Toyoda (Reuters)

Toyota Motor Chairman Akio Toyoda confirmed on Thursday the company will not renew its 10-year contract as a top sponsor for the Olympics and Paralympics following the Paris Games.
The world's biggest automaker, which had already suggested it would not renew the contract when it expired, will continue to financially support athletes, Toyoda said in the company-owned media channel.
Earlier this month, Panasonic Holdings announced it would also end its 37-year contract as a top sponsor after it became an official partner of the Olympic Games in 1987, according to Reuters.
The International Olympics Committee saw revenues of $2.295 billion from its top sponsors for the period 2017-2021, the second-biggest source of income for the Olympic movement, with broadcasters paying $4.544 billion over the same period.