Atlético de Madrid's Stadium Renamed Riyadh Air Metropolitano

Photo by SPA
Photo by SPA
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Atlético de Madrid's Stadium Renamed Riyadh Air Metropolitano

Photo by SPA
Photo by SPA

Riyadh Air, Saudi Arabia's new national airline, issued a press release announcing that it has signed a nine-year strategic agreement (valid until 2033) with Atlético de Madrid club that entails renaming the stadium of the Spanish club "Riyadh Air Metropolitano".
The official unveiling of the stadium's new name is set to take place on October 20 during the upcoming match. Thousands of fans will witness the new name of the stadium being revealed on the main facades, alongside the Riyadh Air logo, SPA reported.
The partnership with Atlético de Madrid started on August 10, 2023, when Riyadh Air became the club's official sponsor. During the first year of sponsorship, the Riyadh Air logo was featured on the front of the men's first team kits in all domestic and international matches.
According to the release, the partnership between the two entities will be further strengthened by this new strategic agreement, which makes the Saudi Arabian company the most important sponsor in the club's history. It is based, the release says, on a shared vision that goes beyond the boundaries of traditional sport, focusing on innovation, excellence and sustainability as key pillars of future growth.
Riyadh Air CEO Tony Douglas said: "It is an honor to become the naming partner for the Riyadh Air Metropolitano and extend our partnership with Atlético de Madrid until 2033. Both organizations are driven to succeed at the highest level and having our name on such an iconic stadium will elevate the awareness of Riyadh Air across the sporting world and beyond."
Atlético de Madrid CEO Miguel Ángel Gil said: "We are all proud and very happy ... with the agreement whereby our stadium will be named Riyadh Air Metropolitano."



Riyadh Season Becomes Official Sponsor of La Liga

The General Entertainment Authority (GEA) logo
The General Entertainment Authority (GEA) logo
TT

Riyadh Season Becomes Official Sponsor of La Liga

The General Entertainment Authority (GEA) logo
The General Entertainment Authority (GEA) logo

Riyadh Season has signed a three-season partnership agreement with the Spanish football league, La Liga, making Riyadh Season the league's official sponsor.

La Liga is considered one of the strongest leagues in the world.

The agreement was signed by General Entertainment Authority (GEA) Chief Executive Engineer Faisal Bafarat, and La Liga president Javier Tebas, the Saudi Press Agency reported Tuesday.

The partnership represents a significant step in Riyadh Season's journey towards global reach. The season aims to provide exceptional events that position the Kingdom as a leading global entertainment destination, with generous support from the wise leadership for the entertainment sector and various other sectors, SPA said.

The partnership, which is part of Riyadh Season's global presence, aims to organize promotional activities and events for both brands and implement joint initiatives between the two parties. The focus will be on football fans and visitors to Riyadh Season, enhancing the season's attractiveness as a global destination.

La Liga’s Tebas affirmed the Kingdom's importance as a strategic region for the league. He pointed to the great passion that football fans in Saudi Arabia have for the Spanish league and added that the league seeks to enhance the growth of the sports and entertainment industry in the Kingdom by supporting distinguished initiatives such as Riyadh Season.

La Liga global ambassador David Villa expressed his confidence that the partnership with Saudi Arabia will open new horizons for cooperation. He stressed that football in the Kingdom has witnessed tremendous growth in recent years, making it an ideal partner.