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Source: Brazil Extends Nike Kit Deal to 2038 and it's Worth $100 Million Per Year

People shop inside the Nike store, Friday, Nov. 29, 2024, in New York. (AP Photo/Heather Khalifa)
People shop inside the Nike store, Friday, Nov. 29, 2024, in New York. (AP Photo/Heather Khalifa)
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Source: Brazil Extends Nike Kit Deal to 2038 and it's Worth $100 Million Per Year

People shop inside the Nike store, Friday, Nov. 29, 2024, in New York. (AP Photo/Heather Khalifa)
People shop inside the Nike store, Friday, Nov. 29, 2024, in New York. (AP Photo/Heather Khalifa)

Brazil soccer extended its kit deal with Nike by 12 years to 2038 on Friday.
A person familiar with the agreement told The Associated Press it was worth $100 million per year, plus royalties on the sale of national team shirts which were not included in previous contracts.
The person spoke on condition of anonymity because they weren't authorized to disclose the terms of the deal.
For the first time, the Brazilian Football Confederation will also be allowed to license products and open stores worldwide.
“This contract shows the strength of Brazilian soccer,” CBF president Ednaldo Rodrigues said. “This is one of the longest and most successful partnerships in soccer and, together, we will keep celebrating the brilliance of Brazilian soccer and honor the jogo bonito legacy.”
Brazil and Nike first paired up in 1996, and their latest contract wasn't going to expire until 2026.
Nike's vice president for Latin America, Doug Bowles, said the deal “strengthens our old commitment with Brazilian soccer.”
Nike kits are worn by Brazil’s men’s and women’s teams of all ages, plus by the beach soccer and futsal teams.
In March, Nike signed a deal with the German soccer federation to replace Adidas as the provider of apparel and equipment for its national teams from 2027 to 2034. The agreement was reportedly worth about 100 million euros ($108 million). Germany's relationship with Adidas goes back some 70 years and appeared unshakeable.
Other national teams sponsored by Nike include Australia, Croatia, England, France, Nigeria, Poland, Portugal, Saudi Arabia, and South Korea.

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Sports

Al-Nassr Reaches Asian Champions League Two Final

Al-Nassr scored five goals against Qatari Al-Ahli. (Al-Nassr Club)
Al-Nassr scored five goals against Qatari Al-Ahli. (Al-Nassr Club)
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Al-Nassr Reaches Asian Champions League Two Final

Al-Nassr scored five goals against Qatari Al-Ahli. (Al-Nassr Club)
Al-Nassr scored five goals against Qatari Al-Ahli. (Al-Nassr Club)

Cristiano Ronaldo helped Al-Nassr crush Qatar’s Al-Ahli 5-1 on Wednesday to reach the Asian Champions League Two final and move within touching distance of a first major trophy since joining the Saudi club in December 2022.

The 41-year-old Portugal superstar played for 78 minutes and, while he did not score, French international Kingsley Coman's hat trick inspired a comeback victory in Asia’s second-tier club tournament, The Associated Press reported.

Al-Ahli had a chance to take the lead after seven minutes, but a penalty from former Germany international Julian Draxler was saved by Brazilian goalkeeper Bento.

Four minutes later, the Qatari side went ahead. Sekou Yansane cut inside from the right and curled a low shot into the far corner.

Al-Nassr responded almost immediately, with Coman equalizing from close range after Angelo broke free down the left.

Angelo then put the hosts in front midway through the first half, collecting a pass from Sadio Mane before guiding the ball past the goalkeeper.

Just before the break, Al-Nassr extended its lead as Coman pounced on a loose ball to score from close range.

Coman, who joined from Bayern Munich in 2025, completed his hat trick in the 64th, running onto a pass from Angelo and finishing calmly.

Abdullah Al-Hamdan added a late goal to complete the win.

Al-Nassr, which leads the Saudi Pro League with five games remaining, faces Japan’s Gamba Osaka in the Champions League Two final in Riyadh on May 17.

Sports

Rebrov Leaves Role as Ukraine Coach

Ukraine national soccer team head coach Serhiy Rebrov attends a press conference in Herzogenaurach, Germany, 02 June 2024. EPA/RONALD WITTEK
Ukraine national soccer team head coach Serhiy Rebrov attends a press conference in Herzogenaurach, Germany, 02 June 2024. EPA/RONALD WITTEK
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Rebrov Leaves Role as Ukraine Coach

Ukraine national soccer team head coach Serhiy Rebrov attends a press conference in Herzogenaurach, Germany, 02 June 2024. EPA/RONALD WITTEK
Ukraine national soccer team head coach Serhiy Rebrov attends a press conference in Herzogenaurach, Germany, 02 June 2024. EPA/RONALD WITTEK

Serhiy Rebrov has stepped down as coach of the Ukraine national football team, the Ukrainian Association of Football announced on Wednesday.

The former Dynamo Kyiv and Tottenham Hotspur striker took charge in 2023 and led Ukraine to the European Championship in Germany the following year. However, the team missed out on this year's World Cup after a 3-1 loss to Sweden in the qualification playoff semi-finals, Reuters reported.

Rebrov will remain involved with the UAF in a different capacity, the statement added.

"Today, we need to move forward and adopt new decisions that will become the foundation of the future national team," said UAF President Andriy Shevchenko.

The UAF said that a new coach would be announced later.

Sports

Sinner’s Mastery Mindset Makes Him Man to Beat as Clay Swing Intensifies

Laureus World Sports Awards - Palacio de Cibeles, Madrid, Spain - April 20, 2026 Italy's Jannik Sinner poses on the red carpet ahead of the awards ceremony. (Reuters)
Laureus World Sports Awards - Palacio de Cibeles, Madrid, Spain - April 20, 2026 Italy's Jannik Sinner poses on the red carpet ahead of the awards ceremony. (Reuters)
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Sinner’s Mastery Mindset Makes Him Man to Beat as Clay Swing Intensifies

Laureus World Sports Awards - Palacio de Cibeles, Madrid, Spain - April 20, 2026 Italy's Jannik Sinner poses on the red carpet ahead of the awards ceremony. (Reuters)
Laureus World Sports Awards - Palacio de Cibeles, Madrid, Spain - April 20, 2026 Italy's Jannik Sinner poses on the red carpet ahead of the awards ceremony. (Reuters)

Jannik Sinner was once viewed as an explosive talent custom-built for hardcourt tennis but the four-times Grand Slam champion's assiduous work on his patience and control has made him the man to beat on clay heading into the French Open.

It had long been assumed that in his era-defining rivalry with Carlos Alcaraz, Sinner would scoop up more Grand Slam titles on faster surfaces while the Spaniard would have the edge on red dirt.

Alcaraz, who has won seven majors, remains a formidable claycourt player and is the reigning Roland Garros champion but lost to Sinner in the Monte Carlo final earlier this month. He then suffered a wrist injury in Barcelona that has disrupted his preparations for Paris.

Sinner's progression will continue this week ‌in Madrid, which ‌is at a higher altitude than the other European clay venues ‌and ⁠quickens the pace ⁠of the surface, offering another opportunity for the 24-year-old to showcase his adaptability.

"Here it's a very unique playing style," Sinner said.

"It's a very high altitude and it can be windy at times, so it's very difficult to play. But I think every different kind of claycourt can help me as I'm trying to improve as a player."

Results at the big tournaments seemingly offer little to choose between Sinner and Alcaraz over the last couple of years but former player and sports psychologist Jeff Greenwald believes he has identified some ⁠subtle differences emerging.

"Sinner, even more than Alcaraz, has this unflappable demeanor that ‌is built from this deep love and appreciation of the process," ‌Greenwald told Reuters.

"He's the poster child for mastery, a desire to be as good as he can be, ‌which overrides the ever fluctuating, short-term obsession with this point, this win, that is almost always ‌trading the short-term result for longer-term success."

DECISIVE ADVANTAGES

That focus on mastery over moments has steadily reshaped Sinner's approach on clay, where his tactical discipline and ability to handle uncertainty are standing out as decisive advantages ahead of the French Open, which begins on May 24.

Sinner's mental strength could be tested in a different way as he confronts ‌the weight of expectation that comes with being seen by many as the favorite rather than the challenger over the next few weeks.

Greenwald said ⁠expectations were the most ⁠natural, yet potentially damaging, distractions for even great players.

"They try to not get preoccupied by them with the 'process mindset' as best they can but most of the players are vulnerable to this reality, given that their livelihoods are on the line," he added.

"This is where Sinner has an advantage ... he didn't develop this (mindset) after becoming successful. It was baked into his training and development. So whether he's labelled a favorite by the media and other players, this will not affect him.

"More than anything, it'll only solidify the confidence, remarkable resilience and joy he brings to every match."

If Alcaraz is fit to play, the French Open could prove a major mental test for Sinner after he lost to his great rival in last year's epic title clash.

However, with the career Grand Slam on the line for the Italian, he wants Alcaraz to be on the other side of the net at Roland Garros.

"When you want to win, you want to do it by beating the best and he's among them," Sinner said.