Liverpool Sign Multi-Year Deal with Adidas to Replace Nike 

Mohamed Salah of Liverpool celebrates scoring the 2-1 goal during the English Premier League match between Liverpool FC and Southampton FC, in Liverpool, Britain, 08 March 2025. (EPA)
Mohamed Salah of Liverpool celebrates scoring the 2-1 goal during the English Premier League match between Liverpool FC and Southampton FC, in Liverpool, Britain, 08 March 2025. (EPA)
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Liverpool Sign Multi-Year Deal with Adidas to Replace Nike 

Mohamed Salah of Liverpool celebrates scoring the 2-1 goal during the English Premier League match between Liverpool FC and Southampton FC, in Liverpool, Britain, 08 March 2025. (EPA)
Mohamed Salah of Liverpool celebrates scoring the 2-1 goal during the English Premier League match between Liverpool FC and Southampton FC, in Liverpool, Britain, 08 March 2025. (EPA)

Liverpool have signed a multi-year kit deal with Adidas beginning next season that will replace sportswear manufacturer Nike, in what British media reports say is a five-year agreement worth more than 60 million pounds ($77.36 million) per year.

The club have worn Adidas twice before, from 1985 to 1996 and from 2006 to 2012.

"Everyone at the club is incredibly excited to welcome adidas back into the LFC family," Liverpool Chief Executive Billy Hogan said in a statement on Monday.

"We have enjoyed fantastic success together in the past and created some of the most iconic LFC kits of all time. adidas and Liverpool share an ambition of success and we couldn't be more excited to partner together again as we look forward to creating more incredible kits to help drive on pitch performance."

Nike has been Liverpool's kit supplier for the past five seasons.

The partnership will begin from August 1, 2025.



England’s Kane Optimistic About Chances of Winning First Ballon D’Or 

Football - World Cup - UEFA Qualifiers - England Training - St George's Park, Burton upon Trent, Britain - March 18, 2025 England's Harry Kane and Kyle Walker during training. (Action Images via Reuters)
Football - World Cup - UEFA Qualifiers - England Training - St George's Park, Burton upon Trent, Britain - March 18, 2025 England's Harry Kane and Kyle Walker during training. (Action Images via Reuters)
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England’s Kane Optimistic About Chances of Winning First Ballon D’Or 

Football - World Cup - UEFA Qualifiers - England Training - St George's Park, Burton upon Trent, Britain - March 18, 2025 England's Harry Kane and Kyle Walker during training. (Action Images via Reuters)
Football - World Cup - UEFA Qualifiers - England Training - St George's Park, Burton upon Trent, Britain - March 18, 2025 England's Harry Kane and Kyle Walker during training. (Action Images via Reuters)

England captain Harry Kane sees a real chance of winning the next Ballon d'Or award for the best player in the world, but knows securing silverware with Bayern Munich would be key to fulfilling that dream.

The 31-year-old striker, England's all-time leading goalscorer, has scored 32 goals and provided 11 assists in 37 appearances across all competitions this season for Bayern, helping the German giants top the Bundesliga table and book a place in the Champions League quarter-finals.

While no English player has won the Ballon d'Or since former Liverpool striker Michael Owen in 2001, Kane believes his chance of winning soccer's top individual award has been boosted by his August 2023 move from Tottenham Hotspur to Bayern.

"Just being at a club like Bayern Munich has helped push me on even more, confidence-wise and responsibility-wise," Kane told reporters ahead of Friday's FIFA World Cup European qualifier against Albania.

"I feel like I've definitely got better, I've improved, and maybe the 'aura' of me as a player is a bit more respected than what it has been in the past, because you're playing in big games, big nights.

"That's probably what I mean in terms of being respected more worldwide, on the bigger stage. For something like that, you have to win enough team trophies to be considered in that and probably score 40-odd goals, but that is a possibility this season."

Kane said his goal-scoring feats are not always appreciated but he remains motivated as ever.

"It's like when (Cristiano) Ronaldo and (Lionel) Messi were throwing these crazy numbers out there and the next season they'd score 40 goals instead of 50. It was like they were having a bad season," Kane said.

"People take it for granted and maybe a little bit with England as well. I've scored 69 goals and when you score against Albania or Latvia, or these teams, people just expect it, so it's not spoken about so much.

"If I was 25 now and doing what I'm doing, the excitement around me would maybe be a little bit different to what it is now. That's part of where we are with football ... Maybe people just get a little bit bored of what you do, but I'm certainly not bored. I'm excited for these games and the games ahead."