Meta Introduces Broadcast Tool Channels on WhatsApp

Facebook's Meta logo sign is seen at the company headquarters in Menlo Park, Calif. on Oct. 28, 2021. (AP)
Facebook's Meta logo sign is seen at the company headquarters in Menlo Park, Calif. on Oct. 28, 2021. (AP)
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Meta Introduces Broadcast Tool Channels on WhatsApp

Facebook's Meta logo sign is seen at the company headquarters in Menlo Park, Calif. on Oct. 28, 2021. (AP)
Facebook's Meta logo sign is seen at the company headquarters in Menlo Park, Calif. on Oct. 28, 2021. (AP)

Meta Platforms on Thursday introduced WhatsApp Channels, a feature that the social media giant said would help make the app a "private broadcast messaging product."

Users in Colombia and Singapore will be the first to receive access to Channels. Over the coming months, Meta will expand the availability of the tool for users in more countries, it said.

The company said users will be able to follow content on their hobbies, sports teams, updates from local officials and others. Reuters reported.

Profile photos and contact information of the channel admin would not be visible to followers. Similarly, followers will not have their phone numbers revealed.

Global launch partners for the feature will include the World Health Organization, FC Barcelona and Manchester City.



Meta Adds Three Board Members Including UFC Boss Dana White, Key Figure in Trump's Orbit

Dana White, CEO of the Ultimate Fighting Championship gestures as he speaks during a rally for Republican presidential nominee and former U.S. President Donald Trump at Madison Square Garden, in New York, U.S., October 27, 2024. REUTERS/Andrew Kelly/File Photo
Dana White, CEO of the Ultimate Fighting Championship gestures as he speaks during a rally for Republican presidential nominee and former U.S. President Donald Trump at Madison Square Garden, in New York, U.S., October 27, 2024. REUTERS/Andrew Kelly/File Photo
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Meta Adds Three Board Members Including UFC Boss Dana White, Key Figure in Trump's Orbit

Dana White, CEO of the Ultimate Fighting Championship gestures as he speaks during a rally for Republican presidential nominee and former U.S. President Donald Trump at Madison Square Garden, in New York, U.S., October 27, 2024. REUTERS/Andrew Kelly/File Photo
Dana White, CEO of the Ultimate Fighting Championship gestures as he speaks during a rally for Republican presidential nominee and former U.S. President Donald Trump at Madison Square Garden, in New York, U.S., October 27, 2024. REUTERS/Andrew Kelly/File Photo

Meta has appointed three new members to its board of directors, including Dana White, the president and CEO of Ultimate Fighting Championship and a key figure in the orbit of incoming President Donald Trump.

The social media company, which owns Facebook, Instagram and WhatsApp, is also adding auto tycoon John Elkann and tech investor Charlie Songhurst, Meta CEO Mark Zuckerberg said in a Facebook post late Monday.

White's ties with Trump date back to 2001, when White hosted a UFC at the Republican's former casino-hotel in Atlantic City, New Jersey, the Trump Taj Mahal. Trump has also appeared with White at UFC matches over the years, especially in his 2024 campaign as part of efforts to appeal to younger male voters.

White, in turn, has had speaking roles at the 2016, 2020 and 2024 Republican conventions and appeared on stage at Trump’s election victory party in November, even speaking briefly to the crowd.

White has built UFC “into one of the most valuable, fastest growing, and most popular sports enterprises in the world,” Zuckerberg said. “I’ve admired him as an entrepreneur and his ability to build such a beloved brand.”

Zuckerberg is also active in mixed martial arts. Zuckerberg and fellow billionaire Elon Musk seemingly agreed to fight in a “cage match” in 2023, but it never happened.

Elkann, another person joining Meta's board, is the CEO of Exor, a Netherlands-based investment company, and chairman of its two auto companies, Stellantis and Ferrari.

Zuckerberg said Elkann has "deep experience running large global businesses and he brings an international perspective to our board."

Songhurst previously worked at Microsoft and joined began advising Meta last year on artificial intelligence.