Intel to Spend $33 Billion in Germany in Landmark Expansion

Pat Gelsinger (background L), CEO of US multinational corporation and technology company Intel, and German Chancellor Olaf Scholz (background R) look on as State Secretary at the Chancellery Joerg Kukies (foreground R) and Intel Executive Vice President Keyvan Esfarjani (foreground L) shake hands after they signed an agreement between the German government and Intel on June 19, 2023 at the Chancellery in Berlin. (AFP)
Pat Gelsinger (background L), CEO of US multinational corporation and technology company Intel, and German Chancellor Olaf Scholz (background R) look on as State Secretary at the Chancellery Joerg Kukies (foreground R) and Intel Executive Vice President Keyvan Esfarjani (foreground L) shake hands after they signed an agreement between the German government and Intel on June 19, 2023 at the Chancellery in Berlin. (AFP)
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Intel to Spend $33 Billion in Germany in Landmark Expansion

Pat Gelsinger (background L), CEO of US multinational corporation and technology company Intel, and German Chancellor Olaf Scholz (background R) look on as State Secretary at the Chancellery Joerg Kukies (foreground R) and Intel Executive Vice President Keyvan Esfarjani (foreground L) shake hands after they signed an agreement between the German government and Intel on June 19, 2023 at the Chancellery in Berlin. (AFP)
Pat Gelsinger (background L), CEO of US multinational corporation and technology company Intel, and German Chancellor Olaf Scholz (background R) look on as State Secretary at the Chancellery Joerg Kukies (foreground R) and Intel Executive Vice President Keyvan Esfarjani (foreground L) shake hands after they signed an agreement between the German government and Intel on June 19, 2023 at the Chancellery in Berlin. (AFP)

Intel will invest more than 30 billion euros ($33 billion) in Germany as part of its expansion push in Europe, the US company said on Monday, marking the biggest investment by a foreign company in Europe's top economy.

The deal to build two leading-edge semiconductor facilities in the eastern city of Magdeburg involves 10 billion euros in German subsidies, a person familiar with the matter said.

Intel CEO Pat Gelsinger said he was grateful to the German government and the state of Saxony-Anhalt, where Magdeburg is located, for "fulfilling the vision of a vibrant, sustainable, leading-edge semiconductor industry in Germany and the EU".

Under Gelsinger, Intel has been investing billions in building factories across three continents to restore its dominance in chipmaking and better compete with rivals AMD, Nvidia and Samsung.

The deal in Germany would be Intel's third big investment in four days. It unveiled plans on Friday for a $4.6 billion chip plant in fellow European Union member Poland and Israel said on Sunday Intel would spend $25 billion on a factory there.

Globally, semiconductor manufacturing is expected to become a trillion-dollar industry by 2030, expanding from $600 billion in 2021, according to McKinsey.

Both the United States and Europe are trying to lure big industrial players via a mix of state subsidies and favorable legislation, with Germany concerned about losing appeal as a place to invest.

The government in Berlin is investing billions of euros in subsidies to lure tech companies, amidst growing alarm over supply chain fragility and dependence on South Korea and Taiwan for chips.

"Today's agreement is an important step for Germany as a high-tech production location – and for our resilience," Chancellor Olaf Scholz said on Monday.

"With this investment, we are catching up technologically with the world's best and expanding our own capacities for the ecosystem development and production of microchips."

Attractive location

Berlin is also talking with Taiwan's TSMC and Sweden's electric vehicle battery maker Northvolt about setting up production in Germany, having already convinced Tesla to build its first European gigafactory there.

Frankfurt-listed Intel shares were 0.4% higher at 1419 GMT.

Monday's agreement includes what Intel said was increased government support including incentives, reflecting the expanded scope of the project since it was first announced in March 2022.

Initially, Intel wanted to invest 17 billion euros in the Magdeburg plant, an amount that has nearly doubled to more than 30 billion.

"This shows: Germany is a highly attractive location. We play at the forefront of global competition and secure sustainable and qualified jobs and value creation," Economy Minister Robert Habeck said.

The first facility in Magdeburg is expected to enter operation 4-5 years after the European Commission's approval of the subsidy package, Intel said.

About 7,000 construction jobs will be created in the first expansion, plus around 3,000 high-tech jobs at Intel and tens of thousands of jobs across industry, the US chipmaker said.

Intel announced plans last year to build a big chip complex in Germany and facilities in Ireland and France as it seeks to benefit from easier European Commission funding rules and subsidies. The EU is trying to reduce its dependence on US and Asian chips supply.

Gelsinger had told Reuters on Friday that the gap between what Germany had offered in subsidies and what Intel needed was too big but said he expected to reach an agreement, adding that his request was to be cost competitive.

"We lost this industry to Asia, we have to be competitive if we're going to bring it back," he said.



Can AI Make Video Games More Immersive? Some Studios Turn to AI-Fueled NPCs for More Interaction

The AI (Artificial Intelligence) letters and robot hand are placed on computer motherboard in this illustration taken, June 23, 2023. (Reuters)
The AI (Artificial Intelligence) letters and robot hand are placed on computer motherboard in this illustration taken, June 23, 2023. (Reuters)
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Can AI Make Video Games More Immersive? Some Studios Turn to AI-Fueled NPCs for More Interaction

The AI (Artificial Intelligence) letters and robot hand are placed on computer motherboard in this illustration taken, June 23, 2023. (Reuters)
The AI (Artificial Intelligence) letters and robot hand are placed on computer motherboard in this illustration taken, June 23, 2023. (Reuters)

For decades, video games have relied on scripted, stilted interactions with non-player characters to help shepherd gamers in their journeys. But as artificial intelligence technology improves, game studios are experimenting with generative AI to help build environments, assist game writers in crafting NPC dialogue and lend video games the improvisational spontaneity once reserved for table-top role-playing games.

In the multiplayer game “Retail Mage,” players help run a magical furniture store and assist customers in hopes of earning a five-star review. As a salesperson — and wizard — they can pick up and examine items or tell the system what they'd like to do with a product, such as deconstruct chairs for parts or tear a page from a book to write a note to a shopper.

A player’s interactions with the shop and NPCs around them — from gameplay mechanics to content and dialogue creation — are fueled by AI rather than a predetermined script to create more options for chatting and using objects in the shop.

“We believe generative AI can unlock a new kind of gameplay where the world is more responsive and more able to meet players at their creativity and the things that they come up with and the stories they want to tell inside a fantasy setting that we create for them,” said Michael Yichao, cofounder of Jam & Tea Studios, which created “Retail Mage.”

The typical NPC experience often leaves something to be desired. Pre-scripted interactions with someone meant to pass along a quest typically come with a handful of chatting options that lead to the same conclusion: players get the information they need and continue on. Game developers and AI companies say that by using generative AI tech, they aim to create a richer experience that allows for more nuanced relationships with the people and worlds that designers build.

Generative AI could also provide more opportunities for players to go off-script and create their own stories if designers can craft environments that feel more alive and can react to players' choices in real-time.

Tech companies continue to develop AI for games, even as developers debate how, and whether, they’ll use AI in their products. Nvidia created its ACE technologies to bring so-called “digital humans” to life with generative AI. Inworld AI provides developers with a platform for generative NPC behavior and dialogue. Gaming company Ubisoft said last year that it uses Ghostwriter, an in-house AI tool, to help write some NPC dialogue without replacing the video game writer.

A report released by the Game Developers Conference in January found that nearly half of developers surveyed said generative AI tools are currently being used in their workplace, with 31% saying they personally use those tools. Developers at indie studios were most likely to use generative AI, with 37% reporting using the tech.

Still, roughly four out of five developers said they worry about the ethical use of AI. Carl Kwoh, Jam & Tea's CEO, said AI should be used responsibly alongside creators to elevate stories — not to replace them.

“That’s always been the goal: How can we use this tool to create an experience that makes players more connected to each other?” said Kwoh, who is also one of the company’s founders. “They can tell stories that they couldn’t tell before.”

Using AI to provide NPCs with endless things to say is “definitely a perk,” Yichao said, but "content without meaning is just endless noise." That's why Jam & Tea uses AI — through Google's Gemma 2 and their own servers in Amazon — to give NPCs the ability to do more than respond, he said. They can look for objects as they’re shopping or respond to other NPCs to add “more life and reactivity than a typically scripted encounter.”

“I’ve watched players turn our shopping experience into a bit of a dating sim as they flirt with customers and then NPCs come up with very realistic responses,” he said. “It’s been really fun to see the game react dynamically to what players bring to the table.”

Demonstrating a conversation with an NPC in the game “Mecha BREAK,” in which players battle war machines, Ike Nnole said that Nvidia has made its AI “humans” respond faster than they previously could by using small language models. Using Nvidia's AI, players can interact with the mechanic, Martel, by asking her to do things like customize the color of a mech machine.

“Typically, a gamer would go through menus to do all this,” Nnole, a senior product marketing manager at Nvidia said. “Now it could be a much more interactive, much quicker experience.”

Artificial Agency, a Canadian AI company, built an engine that allows developers to bring AI into any part of their game — not only NPCs, but also companions and “overseer agents” that can steer a player towards content they’re missing. The AI can also create tutorials to teach players a skill that they are missing so they can have more fun in-game, the company said.

“One way we like to put it is putting a game designer on the shoulder of everyone as they’re playing the game,” said Alex Kearney, cofounder of Artificial Agency. The company’s AI engine can be integrated at any stage of the game development cycle, she said.

Brian Tanner, Artificial Agency's CEO, said scripting every possible outcome of a game can be tedious and difficult to test. Their system allows designers to act more like directors, he said, by telling characters more about their motivation and background.

"These characters can improvise on the spot depending on what’s actually happening in the game,” Tanner said.

It's easy to run into a game's guardrails, Tanner said, where NPCs keep repeating the same phrase regardless of how players interact with them. But as AI continues to evolve, that will change, he added.

“It is truly going to feel like the world’s alive and like everything really reacts to exactly what’s happening," he said. “That’s going to add tremendous realism.”