Chip Giant AMD Says AI to Be ‘Mega-Trend’ for Computing World

 AMD Chief Executive Lisa Su makes a speech at National Yang Ming Chiao Tung University in Hsinchu, Taiwan July 20, 2023. (Reuters)
AMD Chief Executive Lisa Su makes a speech at National Yang Ming Chiao Tung University in Hsinchu, Taiwan July 20, 2023. (Reuters)
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Chip Giant AMD Says AI to Be ‘Mega-Trend’ for Computing World

 AMD Chief Executive Lisa Su makes a speech at National Yang Ming Chiao Tung University in Hsinchu, Taiwan July 20, 2023. (Reuters)
AMD Chief Executive Lisa Su makes a speech at National Yang Ming Chiao Tung University in Hsinchu, Taiwan July 20, 2023. (Reuters)

AI will be the "defining mega-trend" for the global computing industry, the head of chip giant AMD said Thursday in Taiwan, where the majority of the world's semiconductors powering the technology is produced.

California-based Advanced Micro Devices (AMD) is one of the world's largest chip suppliers -- rivalling giants Intel and Nvidia -- and their processors are used in everything from gaming consoles and laptops to massive servers.

In the past year, tech companies have shifted resources to developing chips that have the processing power for generative AI -- which churns out complex content in seconds -- after seeing the popularity of products such as ChatGPT.

"The innovation opportunities ahead of us are truly enormous and the computing industry is changing very fast," said AMD's CEO Lisa Su, in Taiwan to receive an honorary doctorate from a university in the city of Hsinchu.

"AI is really the defining mega-trend for the next 10 years," she said, adding that generative AI has reshaped how industry players think about tech's possibilities.

"Every product, every service, every business in the world will be impacted by AI, and the technology is actually evolving faster than anything than I've ever seen before," Su said in her speech to the university.

As a chip design foundry, AMD outsources the production of their microchip designs to Taiwan Semiconductor Manufacturing Company (TSMC), which is headquartered in Hsinchu.

The Taiwanese chipmaking giant controls half the world's output of the silicon wafers, which are used to power everything from drip coffee machines to cars and missiles.

Unlike the AMD chief, TSMC's chairman Mark Liu cautioned investors on pinning their expectations of a boom in chips due to generative AI.

"The short-term frenzy about AI demand definitely cannot be extrapolated for the long term," Liu told shareholders in a conference call Thursday -- held around the same time as the university ceremony Su attended.

"Neither can we predict for the near future, meaning next year, how the sudden demand will continue or flatten out."

TSMC reported a 23 percent drop in its second quarter net income to about $5.85 billion.

"Our second quarter business was impacted by the overall global economic conditions, which dampened the end market demand, and led to customers' ongoing inventory adjustment," said Wendell Huang, TSMC's VP and chief financial officer.

The company also announced that its long-awaited Arizona plant -- the first in the United States -- has met delays, due to "an insufficient amount of skilled workers", and the start of production will be pushed to 2025, Liu said.



Google, Volkswagen Partner on Smartphone AI Assistant

People walk next to a Google logo during a trade fair in Hannover Messe, in Hanover, Germany, April 22, 2024. (Reuters)
People walk next to a Google logo during a trade fair in Hannover Messe, in Hanover, Germany, April 22, 2024. (Reuters)
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Google, Volkswagen Partner on Smartphone AI Assistant

People walk next to a Google logo during a trade fair in Hannover Messe, in Hanover, Germany, April 22, 2024. (Reuters)
People walk next to a Google logo during a trade fair in Hannover Messe, in Hanover, Germany, April 22, 2024. (Reuters)

Alphabet’s Google is providing key capabilities for an artificial intelligence assistant for Volkswagen drivers in a smartphone app, part of Google's strategy to win business by offering tools to build enterprise AI applications.

Consumers can ask Volkswagen's in-app assistant questions like "How do I change a flat tire?" or point their phone cameras at vehicle dashboards to receive relevant information.

The AI assistant draws on Google's Gemini large language models, programs that can understand and generate predictive responses to human language, and cloud computing capacity. The VW tool was designed by adding data such as Volkswagen owner’s manuals and YouTube videos on vehicle maintenance to Gemini.

Google Cloud CEO Thomas Kurian told Reuters that the product required overcoming technical hurdles to multimodality, the ability to process different data types such as text, images and videos.

"The problem looks superficially simple, but it’s technically very complex," Kurian said. "Most people think what we built is a speech-to-text translation system that then looks up a manual. Absolutely not."

The AI assistant is free and available to about 120,000 owners of Volkswagen’s Atlas and Atlas Cross Sport models. It will roll out by early next year to other cars from model year 2020 and later.

Corporate adoption of generative AI could alter the lucrative cloud computing market, where Google places third in terms of market share behind Amazon and Microsoft . Most companies are still searching for applications that users will find practical.

Cloud computing is a growing business segment for Google, accounting for $33 billion of the firm's $307 billion in overall revenue in 2023.

AI solutions have driven billions in revenue this year, the company has said, though it declined to disclose more precise figures.

Volkswagen declined to give details about usage for its AI assistant so far.