As Twitter Fades to X, TikTok Steps Up with New Text-based Posts

 
FILE - A visitor passes the TikTok exhibition stand at the Gamescom computer gaming fair in Cologne, Germany, Aug. 25, 2022. (AP Photo/Martin Meissner, File)
FILE - A visitor passes the TikTok exhibition stand at the Gamescom computer gaming fair in Cologne, Germany, Aug. 25, 2022. (AP Photo/Martin Meissner, File)
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As Twitter Fades to X, TikTok Steps Up with New Text-based Posts

 
FILE - A visitor passes the TikTok exhibition stand at the Gamescom computer gaming fair in Cologne, Germany, Aug. 25, 2022. (AP Photo/Martin Meissner, File)
FILE - A visitor passes the TikTok exhibition stand at the Gamescom computer gaming fair in Cologne, Germany, Aug. 25, 2022. (AP Photo/Martin Meissner, File)

The same day Elon Musk abruptly dropped Twitter’s name and bird logo as part of its supposed transition to an “anything app” called X, TikTok impishly announced it will begin letting its users post — you guessed it — text-based messages.
The popular Chinese-owned app, best known for lip-synced dances, often farcical “challenges” and other short videos, didn’t offer much explanation for the new feature. It did note in a statement that the service is “expanding the boundaries of content creation” by showcasing the written creativity users have previously had to share via comments and video captions, The Associated Press said.
TikTok announced the new feature late Monday.
It wasn't clear to what extent users have embraced text posts in their first full day of availability. That's partly because searching on variations of the term “text post” largely turned up examples of a popular video genre — those focused on text message phone conversations, typically selected for humorous effect. There were also a few brave users offering video explanations on how to make text posts.



LinkedIn CEO to Take over Office, More AI Duties in Microsoft Executive Shuffle

A keyboard is placed in front of a displayed LinkedIn logo in this illustration taken February 21, 2023. (Reuters)
A keyboard is placed in front of a displayed LinkedIn logo in this illustration taken February 21, 2023. (Reuters)
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LinkedIn CEO to Take over Office, More AI Duties in Microsoft Executive Shuffle

A keyboard is placed in front of a displayed LinkedIn logo in this illustration taken February 21, 2023. (Reuters)
A keyboard is placed in front of a displayed LinkedIn logo in this illustration taken February 21, 2023. (Reuters)

The CEO of LinkedIn will take additional responsibility for Microsoft's Office products, while an executive responsible for one of the company's leading business-to-business artificial intelligence products will start reporting to head of the company's Windows unit, according to a memo from Microsoft CEO Satya Nadella viewed by Reuters.

Ryan Roslansky, who oversees the business-focused social network owned by Microsoft, will remain CEO of LinkedIn but also oversee products such as Word and Excel and also "Copilot," Microsoft's leading AI product, within the company's productivity software suite, the memo said.

Roslansky will report to Rajesh Jha, who oversees Microsoft Windows and Teams, among other duties. The memo said existing Office leaders Sumit Chauhan and Gaurav Sareen will report to Jha as well.

Also moving to report to Jha will be Charles Lamanna, who leads "Copilot" for business and industrial users, the memo said.