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‘X’ Logo Installed atop Twitter Building, Spurring San Francisco to Investigate Permit Violation

Workers install lighting on an "X" sign atop the downtown San Francisco building that housed what was formally known as Twitter, now rebranded X by owner Elon Musk, Friday, July 28, 2023. (AP)
Workers install lighting on an "X" sign atop the downtown San Francisco building that housed what was formally known as Twitter, now rebranded X by owner Elon Musk, Friday, July 28, 2023. (AP)
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‘X’ Logo Installed atop Twitter Building, Spurring San Francisco to Investigate Permit Violation

Workers install lighting on an "X" sign atop the downtown San Francisco building that housed what was formally known as Twitter, now rebranded X by owner Elon Musk, Friday, July 28, 2023. (AP)
Workers install lighting on an "X" sign atop the downtown San Francisco building that housed what was formally known as Twitter, now rebranded X by owner Elon Musk, Friday, July 28, 2023. (AP)

The city of San Francisco has opened a complaint and launched an investigation into a giant “X” sign that was installed Friday on top of the downtown building formerly known as Twitter headquarters as owner Elon Musk continues his rebrand of the social media platform.

City officials say replacing letters or symbols on buildings, or erecting a sign on top of one, requires a permit for design and safety reasons.

The X appeared after San Francisco police stopped workers on Monday from removing the brand's iconic bird and logo from the side of the building, saying they hadn't taped off the sidewalk to keep pedestrians safe if anything fell.

Any replacement letters or symbols would require a permit to ensure “consistency with the historic nature of the building” and to make sure additions are safely attached to the sign, Patrick Hannan, spokesperson for the Department of Building Inspection said earlier this week.

Erecting a sign on top of a building also requires a permit, Hannan said Friday.

“Planning review and approval is also necessary for the installation of this sign. The city is opening a complaint and initiating an investigation,” he said in an email.

Musk unveiled a new “X” logo to replace Twitter’s famous blue bird as he remakes the social media platform he bought for $44 billion last year. The X started appearing at the top of the desktop version of Twitter on Monday.

Musk, who is also CEO of Tesla, has long been fascinated with the letter X and had already renamed Twitter’s corporate name to X Corp. after he bought it in October. One of his children is called “X.” The child’s actual name is a collection of letters and symbols.

On Friday afternoon, a worker on a lift machine made adjustments to the sign and then left.

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Samsung Says Trade Turmoil Raises Chip Business Volatilities, May Hit Phone Demand

A man walks past the logo of Samsung Electronics displayed outside the company's Seocho building in Seoul on April 30, 2025. (Photo by Jung Yeon-je / AFP)
A man walks past the logo of Samsung Electronics displayed outside the company's Seocho building in Seoul on April 30, 2025. (Photo by Jung Yeon-je / AFP)
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Samsung Says Trade Turmoil Raises Chip Business Volatilities, May Hit Phone Demand

A man walks past the logo of Samsung Electronics displayed outside the company's Seocho building in Seoul on April 30, 2025. (Photo by Jung Yeon-je / AFP)
A man walks past the logo of Samsung Electronics displayed outside the company's Seocho building in Seoul on April 30, 2025. (Photo by Jung Yeon-je / AFP)

South Korean technology giant Samsung Electronics warned on Wednesday US tariffs could cut demand for products such as smartphones, making it difficult to predict future performance.
According to Reuters, Samsung said it expected its semiconductor business to encounter greater uncertainties throughout the year, while its smartphone shipments faced downward pressure in the second quarter.
The cautious outlook from one of the world's biggest electronics manufacturers reflects the uncertainties roiling global trade due to US President Donald Trump's tariff war, and comes a day after General Motors pulled its annual forecast.
The world's largest memory chipmaker reported a small rise in first-quarter operating profit as customers concerned about US tariffs rushed to purchase smartphones and commodity chips, mitigating the impact of its underperforming artificial intelligence chip business.
It reported 6.7 trillion won ($4.68 billion) in operating profit for the quarter ended in March, up 1.2% from a year earlier and in line with its earlier estimate.
Samsung shares, one of the worst-performing major tech stocks last year, fell 0.4% in line with the broader market.
Steep US tariffs on Chinese goods and toughening restrictions on AI chip sales to China, Samsung's top market, threaten to dampen demand for some of the electronics components the company produces such as chips and smartphone displays.
Trump's "reciprocal" tariffs, most of which have been suspended until July, threaten to hit dozens of countries including Vietnam and South Korea where Samsung produces smartphones and displays.
Samsung said it was considering relocating the production of TVs and home appliances in response to the tariffs.
Chip demand is expected to remain solid in the second quarter, driven by AI servers and preemptive purchasing activities after the pause in tariffs, Samsung said.
But it warned that the frontloading of chip shipments by some customers may have a negative impact on demand later this year.
“We believe that demand uncertainties are growing in the second half as a result of recent changes in tariff policies in major countries, and strengthening of AI chip export controls,” Kim Jae-june, a Samsung vice president in the memory division, said on an earnings call.
Samsung CFO Park Soon-cheol said however that "we cautiously expect the overall performance to gradually improve as we move into the second half, assuming the easing of current uncertainties".
Some analysts were unconvinced, saying the company did not give detailed guidance for its struggling AI chip business.
"With pull-in demand still ongoing and macro uncertainty lingering, the explanation for the 'first-half low, second-half rebound' outlook was lacking," Ryu Young-ho, a senior analyst at NH Investment & Securities said.
AI CHIPS
Samsung's mobile device and network business reported a 23% rise in profit to 4.3 trillion won during the period, reaching its highest level in four years, helped by the latest version of the flagship Galaxy S model with AI features.
Samsung has accelerated smartphone production in Vietnam, India and South Korea ahead of the US duties, a person familiar with the matter told Reuters earlier.
While mobile performed strongly, the chip division's operating profit slumped 42% to 1.1 trillion won from a year earlier despite chip stockpiling by some customers.
Samsung reported a fall in sales of High Bandwidth Memory (HBM) - used in AI processors - due in part to US export controls on AI chips.
Samsung said it had supplied samples of its enhanced HBM3E products to major customers and expected HBM sales, which have bottomed out in the first quarter, to "gradually" rise from the second quarter, without offering detailed targets.
Analysts estimate that about one third of Samsung's HBM revenue has come from China, and it lags behind cross-town rival SK Hynix in supplying such chips to Nvidia in the United States.
SK Hynix last week logged its second-highest quarterly operating profit in the first quarter with a 158% jump to 7.4 trillion won, boosted by strong AI-related demand.
Revenue rose 10% to 79.1 trillion won in the January-to-March period, in line with its earlier estimate of 79 trillion won.