Huawei Disappoints Viewers by not Discussing Mate 60 Phones at Product Launch

Richard Yu, CEO of Huawei Consumer Business Group, is seen on a screen during the livestreaming of a Huawei launch event at a Huawei flagship store in Beijing, China September 25, 2023. REUTERS/Florence Lo
Richard Yu, CEO of Huawei Consumer Business Group, is seen on a screen during the livestreaming of a Huawei launch event at a Huawei flagship store in Beijing, China September 25, 2023. REUTERS/Florence Lo
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Huawei Disappoints Viewers by not Discussing Mate 60 Phones at Product Launch

Richard Yu, CEO of Huawei Consumer Business Group, is seen on a screen during the livestreaming of a Huawei launch event at a Huawei flagship store in Beijing, China September 25, 2023. REUTERS/Florence Lo
Richard Yu, CEO of Huawei Consumer Business Group, is seen on a screen during the livestreaming of a Huawei launch event at a Huawei flagship store in Beijing, China September 25, 2023. REUTERS/Florence Lo

Huawei Technologies on Monday showcased a series of new products from a gold smartwatch to a smart car but disappointed viewers by not revealing more details about its new Mate 60 smartphone series, prompting an outpouring of complaints online.

The event, held in a stadium and watched by millions online, was expected to see Huawei break its silence on the smartphone, which has been hailed by Chinese state media as a sign the firm had overcome US sanctions that since 2019 has cut its access to advanced chipmaking tools and crippled its smartphone unit, Reuters reported.

The smartphone was launched without any fanfare last month during US Commerce Secretary Gina Raimondo's visit to China. Some users and analysts who bought the Mate 60 Pro say it uses a Chinese-made chip and is capable of 5G speeds.

Huawei has so far not commented on the full capabilities of the Mate 60 series, which is seen as its first major effort since the sanctions to challenge Apple's dominance in the smartphone market.

Yu Chengdong, CEO of Huawei's consumer business group, however, did nod to the smartphone in his opening remarks when he gave a "special thanks to the whole nation for their tremendous support, especially since the (Mate 60 Pro) Pioneer Program was launched".

As Yu spoke, members of the audience chanted "far, far ahead" - a phrase that has gone viral on Chinese social media since the Mate 60 Pro's launch as a take on Huawei's competitiveness.

"Our products have been well-received and trusted by everyone after hitting the market. We are working overtime urgently to manufacture more so that more people can buy our products," Yu said.

But as the two hour-long event progressed, commentators on the livestream began asking when Yu would talk about Mate 60 as he presented a series of new products ranging from a tablet product to a ultra, high-end brand called 'Ultimate Design'.

By Monday afternoon, after the event ended, the topic "Huawei's press conference did not mention smartphones" began trending on the Weibo social media platform and was among the top ten most read hashtags with more than 8 million views.

"Why didn't they talk about it? Everyone watched it because of the smartphone," one Weibo user Maniler said.

The event ended with a group of people on stage waving Mate 60 smartphones with flashlights switched on, as they sang "Glorious Years", a Cantopop hit by Hong Kong rock band Beyond whose lyrics speak to the struggles Nelson Mandela faced in South Africa.

Another Weibo user said such an ending, combined with the lack of discussion of the smartphone, left him baffled.

"What kind of move is this?" he said.

Huawei did not immediately respond to a request for comment on its decision to not discuss the Mate 60 Pro during the event and on the social media reaction.



Apple Shares Fall as Tariff Costs to Add More Agony

FILE PHOTO: Customers walk past an Apple logo inside of an Apple store at Grand Central Station in New York, US, August 1, 2018. REUTERS/Lucas Jackson/File Photo
FILE PHOTO: Customers walk past an Apple logo inside of an Apple store at Grand Central Station in New York, US, August 1, 2018. REUTERS/Lucas Jackson/File Photo
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Apple Shares Fall as Tariff Costs to Add More Agony

FILE PHOTO: Customers walk past an Apple logo inside of an Apple store at Grand Central Station in New York, US, August 1, 2018. REUTERS/Lucas Jackson/File Photo
FILE PHOTO: Customers walk past an Apple logo inside of an Apple store at Grand Central Station in New York, US, August 1, 2018. REUTERS/Lucas Jackson/File Photo

Apple shares fell nearly 3% on Friday after the iPhone maker trimmed its share buyback program and CEO Tim Cook warned of additional tariff-related costs of about $900 million this quarter amid a raging Sino-US trade war.
The Cupertino, California-based company that makes over 90% of its products in China said it plans to shift production of iPhones to India to minimize the impact of President Donald Trump's trade war.
"It looks like Apple is progressing faster than expected with its move to shift production of US phones into the region (India)," said Matt Britzman, senior equity analyst at Hargreaves Lansdown.
Analysts at Wedbush echoed this view, referring to India as Apple's "life raft supply chain" as the company navigates through tariff turbulence.
Cook outlined how Apple has started to build up a stockpile of products so that the majority of its devices sold in the US this quarter will not come from China.
“Tim Cook did his best to reassure investors on last night’s earnings call, but many likely came away still wanting more clarity about what lies beyond June," Matt said, adding that the $900 million hit to profit turned out to be smaller than many had feared.
Apple, which has been grappling with increased competition in key market China from rivals like Huawei due to slower rollouts of AI features, was already in troubled waters before the tariffs hit.
"The question for investors is what can replace China for Apple? This is not an easy question to answer and could threaten the long-term trajectory of Apple’s growth plan," said Kathleen Brooks, research director at XTB.
Despite electronics being exempted from US.President Donald Trump's slew of import tariffs so far, Washington has signaled that some levies could be imposed in the coming weeks.
Big Tech peers Alphabet, Microsoft and Meta Platforms beat quarterly estimates aided by artificial intelligence, while Amazon.com's cloud revenue growth fell short of revenue expectations.
These results were in stark contrast to dour forecasts from consumer electronics companies that are more exposed to tightening consumer budgets - chipmakers Qualcomm, Samsung Electronics, and Intel.
Apple shares lost about 15% so far this year. That compares with a 2.3% fall in Meta, and a nearly 1% rise in Microsoft.
Apple's 12-month forward price-to-earnings ratio is 27.63, compared with Microsoft's 28.64 and Meta's 21.48.