Apple Revamps Mac Lineup and Pricing with New Family of Chips 

This photo taken on October 30, 2023 shows people visiting an Apple store in Shenyang, in China's northeastern Liaoning province. (AFP)
This photo taken on October 30, 2023 shows people visiting an Apple store in Shenyang, in China's northeastern Liaoning province. (AFP)
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Apple Revamps Mac Lineup and Pricing with New Family of Chips 

This photo taken on October 30, 2023 shows people visiting an Apple store in Shenyang, in China's northeastern Liaoning province. (AFP)
This photo taken on October 30, 2023 shows people visiting an Apple store in Shenyang, in China's northeastern Liaoning province. (AFP)

Apple on Monday introduced new MacBook Pro and iMac computers and three new chips to power them, with the company saying it had redesigned its graphics processing units (GPU), a key part of the chip where Nvidia dominates the market.

The new computers and the M3, M3 Pro and M3 Max chips were unveiled at an online event heavily focused on professional users.

In the US, the 14-inch MacBook Pro laptop will start at $1,599 and a 16-inch version starts at $2,499. The new iMac desktop with the M3 family of chips starts at $1,299. Some will be available next week, while others will not ship until later in November.

Apple has seen a revitalization in its Mac business, roughly doubling its market share to nearly 11% since 2020 when it parted ways with Intel and started using its own custom-designed chips as the brains of the machines, according to preliminary data from IDC.

As part of the focus on business users on Monday, it showed off a new secure screen sharing feature that would let them on their machines from remote locations.

The company's custom chips, which use design technology from Arm Holdings, have given its Macs better battery life and, for some tasks, better performance than machines using Microsoft's Windows operating system.

Unlike other laptop makers that might combine a central processor unit (CPU) from Intel with a GPU from Nvidia, Apple has combined both parts in its Apple silicon chips, which the company claims gives it better performance than its rivals.

Apple's shakeup of the market has spurred Qualcomm to redouble its efforts to make Arm-based chips for Windows, announcing plans last week to release a chip that is both faster and more energy efficient than some Apple offerings. Reuters last week reported that Nvidia also plans to jump into the PC market as early as 2025.

Corporate buying

Apple aimed the new machines squarely at designers, musicians and software developers, at one point highlighting that the way it uses memory can be used by artificial intelligence researchers, whose chatbots and other creations are often constrained by how much data can be held in the computer's memory.

Apple also tweaked its overall lineup of computers in ways that could change the behavior of corporate buyers.

While slashing the US price of the new 14-inch MacBook Pro from $1,999 to $1,599, Apple appeared to have eliminated a cheaper $1,299 13-inch model of its MacBook Pro that was a big seller to businesses, said Ben Bajarin, chief executive and principal analyst at Creative Strategies.

That move will likely clarify the choice between the company's model lines, prompting choices between Apple's productivity-oriented MacBook Air models that top out at $1,299 or the new $1,599 starting price for MacBook Pro models.

At Apple, the Mac hit $40.18 billion in revenue for its fiscal 2022, or about 11% of its revenue. While that was up 14% from the previous fiscal year, sales this year have slowed along with the rest of the PC industry, which has suffered a post-pandemic slump.

Apple said the new chips would be the first for laptops and desktops that use 3 nanometer manufacturing technology, which will give the chips better performance for each watt of electricity used.

Apple did not name who is making the chips, but analysts believe it is Taiwan Semiconductor Manufacturing Co, which uses the same technology to make chips for the top-end iPhone 15 models.

Throughout the event, Apple executives compared the performance of the new MacBooks and iMac machines to older Apple machines with chips from Intel, playing up how much speed customers would notice by upgrading to devices with Apple's own chips.



French Families Sue TikTok over Alleged Failure to Remove Harmful Content

A TikTok logo is displayed on a smartphone in this illustration taken January 6, 2020. (Reuters)
A TikTok logo is displayed on a smartphone in this illustration taken January 6, 2020. (Reuters)
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French Families Sue TikTok over Alleged Failure to Remove Harmful Content

A TikTok logo is displayed on a smartphone in this illustration taken January 6, 2020. (Reuters)
A TikTok logo is displayed on a smartphone in this illustration taken January 6, 2020. (Reuters)

Seven French families have filed a lawsuit against social media giant TikTok, accusing the platform of exposing their adolescent children to harmful content that led to two of them taking their own lives at 15, their lawyer said on Monday.

The lawsuit alleges TikTok's algorithm exposed the seven teenagers to videos promoting suicide, self-harm and eating disorders, lawyer Laure Boutron-Marmion told broadcaster franceinfo.

The families are taking joint legal action in the Créteil judicial court. Boutron-Marmion said it was the first such grouped case in Europe.

"The parents want TikTok's legal liability to be recognized in court", she said, adding: "This is a commercial company offering a product to consumers who are, in addition, minors. They must, therefore, answer for the product's shortcomings."

TikTok, like other social media platforms, has long faced scrutiny over the policing of content on its app.

As with Meta's Facebook and Instagram, it faces hundreds of lawsuits in the US accusing them of enticing and addicting millions of children to their platforms, damaging their mental health.

TikTok could not immediately be reached for comment on the allegations.

The company has previously said it took issues that were linked to children's mental health seriously. CEO Shou Zi Chew this year told US lawmakers the company has invested in measures to protect young people who use the app.