Saudi Arabia’s stc Group Wins Forbes Middle East Sustainability Leaders Award

stc Group logo
stc Group logo
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Saudi Arabia’s stc Group Wins Forbes Middle East Sustainability Leaders Award

stc Group logo
stc Group logo

stc Group, the Saudi enabler of digital transformation, has won the Forbes Middle East Sustainability Leaders Award in recognition of its efforts to reduce carbon emissions and promote sustainable practices in four areas related to climate, society, digitalization and the future of work.
The award was received by stc Group Vice President of Corporate Relations Mohammed bin Rashid Abaalkheil on the sidelines of the Forbes Middle East Sustainability Leaders Summit 2023, which was held in Abu-Dhabi on November 2-3.
The award represents a testimony to stc Group’s commitment to sustainable business practices, which are being applied within the group’s various divisions. The group’s initiatives have had a positive impact on the environment and the communities within which it operates, from reducing carbon emissions to environmental awareness campaigns, as stc Group considers sustainability fundamental in dealing with the environment and a vital necessity for doing business.
The group pledges its commitment to shaping a sustainable future for its customers, employees, and the communities to which it provides its services, it said in a statement.
The sustainability efforts made by the group have received recognition from other organizations as well, such as the United Nations Global Compact and the Carbon Disclosure Project. The group’s sustainability strategy aligns with the United Nations Sustainable Development Goals and focuses on three main areas: environmental responsibility, social investment and governance, it said.
The statement added that stc Group is committed to sustainability and carries out practices that help the environment, cementing its position as a leader in sustainable business practices. By reducing the carbon footprint and implementing sustainable practices, the group is having a positive impact and making the world healthier and more prosperous for future generations.
stc Group has a number of achievements in many aspects of sustainability, including providing 4,348 hours of sustainability training to employees, relying 38,21% on local content, involving 213 small and medium enterprises in procurement processes, and awarding contracts to giant projects that use local content worth SAR 5billion, as well as providing more than 127,000 hours of training through stc Academy.
The group, through the InspireU accelerator, adopted about 100 startup companies and provided them with support at a value of up to SAR10 billion, has 52% women in the advanced analytics department, employs 43 different nationalities in the work team, and contributed to the technical empowerment of 324 non-governmental organizations through the technical empowerment program, which provides services to more than 10,000 users in 64 cities.



Pinterest Shares Surge as Strong Ad Spend Defies Tariff Uncertainty

A keyboard is placed in front of a displayed Pinterest logo in this illustration taken February 21, 2023. (Reuters)
A keyboard is placed in front of a displayed Pinterest logo in this illustration taken February 21, 2023. (Reuters)
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Pinterest Shares Surge as Strong Ad Spend Defies Tariff Uncertainty

A keyboard is placed in front of a displayed Pinterest logo in this illustration taken February 21, 2023. (Reuters)
A keyboard is placed in front of a displayed Pinterest logo in this illustration taken February 21, 2023. (Reuters)

Pinterest shares jumped more than 11% on Friday, after a strong quarterly revenue forecast allayed investor jitters about the uncertainty of advertising spending on its platform amid global economic volatility.

Its robust first-quarter revenue positions it alongside peers Reddit and Facebook-parent Meta, which also saw strong top-line results at a time when deepening global trade tensions have clouded the outlook for many firms dependent on marketing spend.

A shifting US trade policy coupled with escalating geopolitical tensions have sparked fears of a spike in inflation levels and a possible recession, prompting a broader pullback in consumer and enterprise spending.

However, Pinterest's focus on strengthening the effectiveness of its artificial intelligence tools for creating ad campaigns and a growing Gen Z userbase makes it an attractive destination for marketers.

"AI is helping to serve up the right type of ads for different audience segments, which ultimately means there could be a greater propensity to click on the ad if it is relevant," said Dan Coatsworth, investment analyst at AJ Bell.

Pinterest's global monthly active users rose 10% from a year earlier to 570 million in the first quarter, exceeding analysts' expectations according to data compiled by LSEG.

"We believe Pinterest's strategic focus on AI improvements and international expansion is yielding results," said Angelo Zino, senior equity analyst at CFRA Research.

Pinterest flagged a reduction in spending from Asian e-commerce retailers due to the roll-back of the "de minimis" exemption earlier this year, which led notable Chinese advertisers including online marketplace Temu and fast-fashion retailer Shein to slash ad budgets.

Barclays analysts said they expect "trends to worsen in e-commerce advertising" later this year if and when tariffs impact consumer spending.

If gains hold, Pinterest is set to add around $2 billion to its market cap.

The company trades at 14.51 times the estimates of its earnings for the next 12 months, compared with Reddit's 67.65 and Snap's 22.19.