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Microsoft Partners with India's Sarvam AI for Voice-based GenAI Tools

FILE PHOTO: Microsoft logo is seen near computer motherboard in this illustration taken January 8, 2024. REUTERS/Dado Ruvic/Illustration/File Photo
FILE PHOTO: Microsoft logo is seen near computer motherboard in this illustration taken January 8, 2024. REUTERS/Dado Ruvic/Illustration/File Photo
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Microsoft Partners with India's Sarvam AI for Voice-based GenAI Tools

FILE PHOTO: Microsoft logo is seen near computer motherboard in this illustration taken January 8, 2024. REUTERS/Dado Ruvic/Illustration/File Photo
FILE PHOTO: Microsoft logo is seen near computer motherboard in this illustration taken January 8, 2024. REUTERS/Dado Ruvic/Illustration/File Photo

Microsoft will support the development of voice-based generative artificial intelligence (AI) applications through a partnership with Indian startup Sarvam AI, the Windows-maker said on Thursday.

Sarvam AI is building genAI models targeting Indic languages and context, it said in a statement, but did not immediately provide financial details of the partnership.

The startup - whose founders earlier developed AI models at Indian Institute of Technology, Madras-based research group AI4Bharat - has raised funding from Lightspeed Venture Partners, Peak XV Partners and Khosla Ventures.

Through the partnership, Sarvam will make its Indic voice LLMs available on Microsoft's cloud platform Azure.

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Saudi Arabia's Video Game Market Booms with over 2.4 Million Consoles Imported in Two Years

A Saudi flag flutters atop Saudi Arabia's consulate in Istanbul, October 20, 2018. REUTERS/Huseyin Aldemir
A Saudi flag flutters atop Saudi Arabia's consulate in Istanbul, October 20, 2018. REUTERS/Huseyin Aldemir
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Saudi Arabia's Video Game Market Booms with over 2.4 Million Consoles Imported in Two Years

A Saudi flag flutters atop Saudi Arabia's consulate in Istanbul, October 20, 2018. REUTERS/Huseyin Aldemir
A Saudi flag flutters atop Saudi Arabia's consulate in Istanbul, October 20, 2018. REUTERS/Huseyin Aldemir

Saudi Arabia's video game sector has seen remarkable growth in the past two years, with imports of video game consoles reaching over 2.4 million units in 2024 and 2025, according to data from the Zakat, Tax and Customs Authority.

In 2024, over 1.7 million units were imported, while 684,489 units have been imported so far in 2025. China, Japan, and the United States were the top suppliers, SPA reported.

The Saudi Internet Report 2024 from the Communications, Space and Technology Commission highlighted significant improvements in the digital infrastructure, including an 88% improvement in response time for popular video games. The report also detailed usage trends, showing that smart devices are the most used platform (24.2% of users), followed closely by PlayStation (23.8%).

PlayStation is the dominant platform for the 10-19 age group, while smart devices are preferred by older demographics. Whiteout Survival, Roblox, and Subway Surfers were the most downloaded mobile games.

The Esports World Cup, which is being held in Riyadh from July 7 to August 24, reinforces the Kingdom's growing role as a global gaming hub. The event features over 2,000 players from more than 100 countries competing for prizes exceeding $70 million, solidifying Saudi Arabia's position in the global gaming and esports scene.