Microsoft Announces Principles to Foster Innovation, Competition in AI

 Brad Smith, vice chair and president of Microsoft, speaks at the Mobile World Congress (MWC), in Barcelona, Spain February 26, 2024. (Reuters)
Brad Smith, vice chair and president of Microsoft, speaks at the Mobile World Congress (MWC), in Barcelona, Spain February 26, 2024. (Reuters)
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Microsoft Announces Principles to Foster Innovation, Competition in AI

 Brad Smith, vice chair and president of Microsoft, speaks at the Mobile World Congress (MWC), in Barcelona, Spain February 26, 2024. (Reuters)
Brad Smith, vice chair and president of Microsoft, speaks at the Mobile World Congress (MWC), in Barcelona, Spain February 26, 2024. (Reuters)

Microsoft President Brad Smith on Monday announced a set of principles to foster innovation and competition in artificial intelligence in recognition of its role as a market leader in this technology, a move that could stave off worries about its dominance.

The move by the US tech giant came amid concerns from rivals and antitrust regulators about Microsoft's market power, boosted recently by its collaboration with ChatGPT creator OpenAI.

Microsoft has pushed chatbots into its core products such as its Office software and Bing search engine over the past year, attracting business customers eager to try the tech industry's next breakthrough.

"As we enter a new era based on artificial intelligence, we believe this is the best time to articulate principles that will govern how we will operate our AI datacenter infrastructure and other important AI assets around the world," Smith said in a speech to be delivered at the Mobile World Congress in Barcelona.

The AI Access Principles aim "in part to address Microsoft's growing role and responsibility as an AI innovator and a market leader", he said.

"By publishing these principles, we are committing ourselves to providing the broad technology access needed to empower organizations and individuals around the world to develop and use AI in ways that will serve the public good," Smith said.

The principles include providing access and support for AI developers, making AI models and development tools broadly available to software applications developers around the world, and making available public APIs (Application Programming Interface) to enable developers to access and use AI models on Microsoft Azure.

Microsoft will also not use non-public information or data from the building and deployment of developers' AI models in Microsoft Azure to compete with those models, and also allow Microsoft Azure customers to easily export and transfer their data to another cloud provider.



OpenAI Enters Google-Dominated Search Market with SearchGPT 

OpenAI logo is seen in this illustration taken May 20, 2024. (Reuters)
OpenAI logo is seen in this illustration taken May 20, 2024. (Reuters)
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OpenAI Enters Google-Dominated Search Market with SearchGPT 

OpenAI logo is seen in this illustration taken May 20, 2024. (Reuters)
OpenAI logo is seen in this illustration taken May 20, 2024. (Reuters)

OpenAI is venturing into a territory long dominated by Google with the selective launch of SearchGPT, an artificial intelligence-powered search engine with real-time access to information from the internet.

The move, announced on Thursday, also places the AI giant in competition with its largest backer Microsoft's Bing search and emerging services such as Perplexity — a search-focused AI chatbot firm backed by Amazon founder Jeff Bezos and semiconductor giant Nvidia.

Shares of Google's parent company Alphabet ended 3% lower on Thursday after OpenAI's announcement.

OpenAI said it has opened sign-ups for the new tool, which is currently in the prototype stage and is being tested with a small group of users and publishers. The company plans to integrate the best features from the search tool into ChatGPT in the future.

"AI-powered search tools from OpenAI and Perplexity re-affirm search as a content engagement model but pressure Google to be better at its own game," Canaccord Genuity analyst Kingsley Crane said.

Google dominates the search engine market with a 91.1% share as of June, according to web analytics firm Statcounter.

SearchGPT will provide summarized search results with source links in response to user queries, OpenAI said in a blog post. Users will also be able to ask follow-up questions and receive contextual responses.

The company will give publishers access to tools for managing how their content appears in SearchGPT results. News Corp and The Atlantic are publishing partners for SearchGPT.

SearchGPT signals a closer collaboration between publishers and OpenAI, following content licensing agreements with major organizations like Associated Press, News Corp and Axel Springer.

"Newer AI-powered search providers could face challenges of their own, with Perplexity already facing pending legal action from publishers like Wired and Forbes, and Condé Nast," said Crane.

Major search engines have been trying to integrate AI into search since ChatGPT first launched in November 2022. Microsoft, through its early investment, adopted OpenAI technology for its Bing search engine, while Google rolled out AI-powered summaries for the wider public at its developer conference in May.

Google did not respond to a Reuters query on the potential impact of SearchGPT on its business.

Reuters had earlier reported on OpenAI's plans around AI search in May.