Saudi Ministry of Communications, Microsoft Announce Center of Excellence to Enhance Digital Capabilities of Saudi Workforce

The Saudi flag. Asharq Al-Awsat
The Saudi flag. Asharq Al-Awsat
TT

Saudi Ministry of Communications, Microsoft Announce Center of Excellence to Enhance Digital Capabilities of Saudi Workforce

The Saudi flag. Asharq Al-Awsat
The Saudi flag. Asharq Al-Awsat

The Ministry of Communications and Information Technology, through its Future Skills initiative, and Microsoft have announced a new Center of Excellence to empower professionals across Saudi Arabia with the advanced skills needed to thrive in the new digital era and enhance the employability of the Kingdom’s present and future workforce.

The announcement was made on the sidelines of LEAP 2024, bringing together the world’s leading innovators, IT experts, and industry leaders to highlight the latest advancements in technology.

The new Center of Excellence is part of joint efforts between the Ministry of Communications and Information Technology and Microsoft to enhance the digital capabilities of Saudi professionals and build the local talent pool, aligning with the goals of Saudi Arabia's Vision 2030 for a diversified and thriving economy.

This announcement reaffirms Microsoft’s commitment to empowering Saudi Arabia’s workforce to effectively leverage the latest cloud and AI technologies, as part of the company’s investment in a new cloud datacenter region in the Kingdom. Microsoft’s datacenter is poised to serve as a catalyst for digital innovation and economic growth, empowering local Saudi talent with relevant digital skills for cloud computing and AI.

Microsoft's dedication to talent development in Saudi Arabia is further exemplified by programs like the Global Skills initiative, benefitting over 108,000 professionals. Additionally, collaborations with the Ministry of Education have trained over 250,000 teachers and reached 5.6 million students through the Madrasti Codes program, with MS-Learn impacting more than 70,000 students.

Deputy Minister for Future Jobs and Capabilities Ibrahim Al-Nasser said the Center of Excellence marks a significant milestone in accelerating digital transformation and Saudi Arabia’s digital economy growth, contributing to the nation’s vision of a highly innovative and knowledge-based economy.

The Center of Excellence aims to develop the technical skills of students and the Kingdom’s workforce, featuring a Cloud Academy with Tuwaiq Academy, offering globally recognized, industry-endorsed skilling tracks in cloud computing, AI, IoT, and Generative AI.

President of Microsoft Arabia Turki Badhris highlighted the importance of a highly skilled workforce in driving innovation and economic growth. The Center of Excellence is designed to enhance the digital skills of various demographics, offering training programs and acting as a strategic knowledge partner for initiatives like the AI Community Skilling program with Noon Academy.



Tiktok Makes AI Driven Ad Tool Available Globally

A TikTok logo is displayed on a smartphone in this illustration taken January 6, 2020. REUTERS/Dado Ruvic/File Photo/File Photo
A TikTok logo is displayed on a smartphone in this illustration taken January 6, 2020. REUTERS/Dado Ruvic/File Photo/File Photo
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Tiktok Makes AI Driven Ad Tool Available Globally

A TikTok logo is displayed on a smartphone in this illustration taken January 6, 2020. REUTERS/Dado Ruvic/File Photo/File Photo
A TikTok logo is displayed on a smartphone in this illustration taken January 6, 2020. REUTERS/Dado Ruvic/File Photo/File Photo

TikTok on Thursday began letting all marketers on its platform use an artificial intelligence-powered tool for generating marketing clips, becoming the latest platform to let advertisers tap into the technology.
The news came with word that Getty Images will make its stockpile of pictures and video available to TikTok's AI‑powered video generation tool -- called Symphony Creative Studio, AFP said.
Brands will be able to use Getty's licensed images and videos to create AI-generated ads, including marketing messages featuring characters resembling real people, according to the companies.
Getty and TikTok did not disclose financial terms of the deal.
The Getty Images integration is part of an expansion of TikTok tools for advertisers and content creators, according to the Chinese-owned app.
"We aim to empower advertisers and help them connect with their communities with the power of generative AI," TikTok head of creative product monetization Andy Yang said in a joint release.
AI-driven tools with the potential to help make money have been eagerly sought since generative AI caught the world's attention with OpenAI's release of ChatGPT in late 2022.
The technology can produce videos, pictures or written works quickly based on demands expressed in everyday language.
Questions have arisen, however, regarding how companies investing billions of dollars in AI will profit from it.
Last month, online advertising titans Amazon, Google, and Facebook-parent Meta launched tools putting AI to work helping create ads for their platforms.
"With the surge in demand for authentic storytelling in advertising, the need for captivating, high‑quality content to convey these stories effectively to audiences has never been greater," Getty Images senior vice president of global strategic partnerships Peter Orlowsky said in the joint release.
Generative AI models trained on images, articles and other data found online have elated some users, while arousing ire in authors, artists and others who believe their creations are being absorbed without them being asked or compensated.
Publications such as the New York Times have filed lawsuits to defend their content, while some news organizations have opted to make licensing deals.