Apple Boss Tim Cook Visits Shanghai, with China Sales Under Pressure 

Apple CEO Tim Cook arrives for the release of the Vision Pro headset at the Apple Store in New York City on February 2, 2024. (AFP)
Apple CEO Tim Cook arrives for the release of the Vision Pro headset at the Apple Store in New York City on February 2, 2024. (AFP)
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Apple Boss Tim Cook Visits Shanghai, with China Sales Under Pressure 

Apple CEO Tim Cook arrives for the release of the Vision Pro headset at the Apple Store in New York City on February 2, 2024. (AFP)
Apple CEO Tim Cook arrives for the release of the Vision Pro headset at the Apple Store in New York City on February 2, 2024. (AFP)

Apple CEO Tim Cook said he is currently visiting Shanghai, according to a post on his Weibo account on Wednesday.

Cook said he spent the morning walking along Shanghai's historic Bund River with Chinese actor Zheng Kai and having a local breakfast but did not disclose what other plans he had for this China visit.

His visit comes after the iPhone maker announced that it would open a new retail store in the heart of the Chinese financial hub on Thursday, and as Apple battles falling iPhone sales in China and rising competition from domestic rivals such as Huawei.

Cook made at least two visits to China, Apple's third-largest market by revenue, last year. He also travelled to Beijing around the same time last year, where he visited an Apple store and attended the China Development Forum.



AI Cloud Provider SMC Plans Global Rollout

People attend a media tour of Sustainable Metal Cloud's Sustainable AI Factory in Singapore July 25, 2024. REUTERS/Caroline Chia/File Photo Purchase Licensing Rights
People attend a media tour of Sustainable Metal Cloud's Sustainable AI Factory in Singapore July 25, 2024. REUTERS/Caroline Chia/File Photo Purchase Licensing Rights
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AI Cloud Provider SMC Plans Global Rollout

People attend a media tour of Sustainable Metal Cloud's Sustainable AI Factory in Singapore July 25, 2024. REUTERS/Caroline Chia/File Photo Purchase Licensing Rights
People attend a media tour of Sustainable Metal Cloud's Sustainable AI Factory in Singapore July 25, 2024. REUTERS/Caroline Chia/File Photo Purchase Licensing Rights

Singapore-headquartered AI cloud provider Sustainable Metal Cloud (SMC) is planning to expand globally as its sees fast-growing demand for its energy saving technology, its CEO said on Thursday.

"Due to client demand, we’re looking to expand in EMEA (Europe Middle East and Africa) and North America," CEO and co-founder Tim Rosenfield said, Reuters reported.

The startup, a partner of AI chip giant Nvidia, already operates what it calls "sustainable AI factories" in Australia and Singapore and is set to launch in India and Thailand.

Its clients in Singapore, where it operates over 1,200 of Nvidia's high-end H100 AI chips, include Facebook owner Meta who uses SMC's cloud to run its Llama 2 AI model.

While most data centres depend on air cooling technology, SMC uses immersion technology, submerging servers from Dell fitted with GPUs (graphics processing units) from Nvidia in a synthetic oil called polyalphaolefin to draw heat away faster.

The technology behind the approach reduces energy consumption by up to 50% compared to traditional air cooling, according to the CEO.

Demand for AI is expected to increase 10-fold compared with 2023, according to the International Energy Agency (IEA).

The electricity consumption of data centres globally is expected to top 1,000 terawatt-hours in 2026, roughly equivalent to Japan's total annual consumption, the IEA said in March.

SMC is currently raising $400 million in equity and $550 million in debt according to a source with direct knowledge of the matter.

The company declined to comment. The fundraising was first reported by Bloomberg.