Apple Lays Off More Than 600 Workers in California

FILE - The Apple logo is illuminated at a store in Munich, Germany, Nov. 13, 2023. (AP Photo/Matthias Schrader, File)
FILE - The Apple logo is illuminated at a store in Munich, Germany, Nov. 13, 2023. (AP Photo/Matthias Schrader, File)
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Apple Lays Off More Than 600 Workers in California

FILE - The Apple logo is illuminated at a store in Munich, Germany, Nov. 13, 2023. (AP Photo/Matthias Schrader, File)
FILE - The Apple logo is illuminated at a store in Munich, Germany, Nov. 13, 2023. (AP Photo/Matthias Schrader, File)

Apple is laying off more than 600 workers in California, marking the company's first big wave of post-pandemic job cuts amid a broader wave of tech industry consolidation.
The iPhone maker notified 614 workers in multiple offices on March 28 that they were losing their jobs, with the layoffs becoming effective on May 27, according to reports to regional authorities.
The workers were cut from eight offices in Santa Clara, according to the filings under the state's Worker Adjustment and Retraining Notification Act, also known as WARN. But it's not clear which departments or projects the employees were involved in.
Apple did not immediately respond to an Associated Press request for comment early Friday.
The Cupertino, California, company had been a notable exception as other tech companies slashed their workforces over the past two years. There was a massive surge in hiring during the COVID-19 pandemic, when people spent more time and money online, and big tech companies are still larger than they were before the pandemic. Still, as growth slows, companies are focusing on cutting costs to bolster their bottom lines.
Amazon announced earlier this week a fresh round of layoffs, this time at its cloud computing business AWS. In recent months, video game maker Electronic Arts said it's cutting about 5% of its workforce, Sony said its axing about 900 jobs in its PlayStation division, Cisco Systems revealed plans to lay off more than 4,000 workers and social media company Snap, owner of Snapchat, announced its slashing 10% of its global workforce.



OpenAI Enters Google-Dominated Search Market with SearchGPT 

OpenAI logo is seen in this illustration taken May 20, 2024. (Reuters)
OpenAI logo is seen in this illustration taken May 20, 2024. (Reuters)
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OpenAI Enters Google-Dominated Search Market with SearchGPT 

OpenAI logo is seen in this illustration taken May 20, 2024. (Reuters)
OpenAI logo is seen in this illustration taken May 20, 2024. (Reuters)

OpenAI is venturing into a territory long dominated by Google with the selective launch of SearchGPT, an artificial intelligence-powered search engine with real-time access to information from the internet.

The move, announced on Thursday, also places the AI giant in competition with its largest backer Microsoft's Bing search and emerging services such as Perplexity — a search-focused AI chatbot firm backed by Amazon founder Jeff Bezos and semiconductor giant Nvidia.

Shares of Google's parent company Alphabet ended 3% lower on Thursday after OpenAI's announcement.

OpenAI said it has opened sign-ups for the new tool, which is currently in the prototype stage and is being tested with a small group of users and publishers. The company plans to integrate the best features from the search tool into ChatGPT in the future.

"AI-powered search tools from OpenAI and Perplexity re-affirm search as a content engagement model but pressure Google to be better at its own game," Canaccord Genuity analyst Kingsley Crane said.

Google dominates the search engine market with a 91.1% share as of June, according to web analytics firm Statcounter.

SearchGPT will provide summarized search results with source links in response to user queries, OpenAI said in a blog post. Users will also be able to ask follow-up questions and receive contextual responses.

The company will give publishers access to tools for managing how their content appears in SearchGPT results. News Corp and The Atlantic are publishing partners for SearchGPT.

SearchGPT signals a closer collaboration between publishers and OpenAI, following content licensing agreements with major organizations like Associated Press, News Corp and Axel Springer.

"Newer AI-powered search providers could face challenges of their own, with Perplexity already facing pending legal action from publishers like Wired and Forbes, and Condé Nast," said Crane.

Major search engines have been trying to integrate AI into search since ChatGPT first launched in November 2022. Microsoft, through its early investment, adopted OpenAI technology for its Bing search engine, while Google rolled out AI-powered summaries for the wider public at its developer conference in May.

Google did not respond to a Reuters query on the potential impact of SearchGPT on its business.

Reuters had earlier reported on OpenAI's plans around AI search in May.