AMD Introduces AI Chips for Business Laptops and Desktops

A smartphone with a displayed AMD logo is placed on a computer motherboard in this illustration taken March 6, 2023. (Reuters)
A smartphone with a displayed AMD logo is placed on a computer motherboard in this illustration taken March 6, 2023. (Reuters)
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AMD Introduces AI Chips for Business Laptops and Desktops

A smartphone with a displayed AMD logo is placed on a computer motherboard in this illustration taken March 6, 2023. (Reuters)
A smartphone with a displayed AMD logo is placed on a computer motherboard in this illustration taken March 6, 2023. (Reuters)

Advanced Micro Devices unveiled a new series of semiconductors for artificial intelligence-enabled business laptops and desktops on Tuesday as the chip designer looks to expand its share of the lucrative "AI PC" market.

These chips are expected to be available in platforms from HP and Lenovo starting in the second quarter of 2024, AMD said in a press release.

AI-enabled PCs are capable of running large-language models and apps powered by the technology directly on the device, instead of the cloud.

AMD said its latest Ryzen PRO 8040 Series was built for "business laptops and mobile workstations" while its AMD Ryzen PRO 8000 Series was a desktop processor for business users.

Its shares were up more than 2% in early trading.

Experts have pinned a possible recovery in the PC market on the introduction of AI PCs, as consumers look to upgrade their systems with the new capabilities.

The advent of generative AI technology has led to towering demand for advanced semiconductors that can be used to develop and run complex AI programs.

In the market for AI PCs, AMD faces intense competition from Intel and AI chip front-runner Nvidia, hailed as a leader for graphics processing units (GPUs).

AMD introduced the Ryzen 8000G Series of desktop chips in January, targeted towards the heavy workloads that come along with AI-based tasks.

On the same day, Nvidia unveiled its own AI PC chips - the "GeForce RTX SUPER" desktop GPUs - saying Acer, ASUS, Dell Technologies, HP, Lenovo, and Samsung will release AI laptops featuring its technology.

Intel also said in January it expects to "ship approximately 40 million AI PCs in 2024 alone".



AI Cloud Provider SMC Plans Global Rollout

People attend a media tour of Sustainable Metal Cloud's Sustainable AI Factory in Singapore July 25, 2024. REUTERS/Caroline Chia/File Photo Purchase Licensing Rights
People attend a media tour of Sustainable Metal Cloud's Sustainable AI Factory in Singapore July 25, 2024. REUTERS/Caroline Chia/File Photo Purchase Licensing Rights
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AI Cloud Provider SMC Plans Global Rollout

People attend a media tour of Sustainable Metal Cloud's Sustainable AI Factory in Singapore July 25, 2024. REUTERS/Caroline Chia/File Photo Purchase Licensing Rights
People attend a media tour of Sustainable Metal Cloud's Sustainable AI Factory in Singapore July 25, 2024. REUTERS/Caroline Chia/File Photo Purchase Licensing Rights

Singapore-headquartered AI cloud provider Sustainable Metal Cloud (SMC) is planning to expand globally as its sees fast-growing demand for its energy saving technology, its CEO said on Thursday.

"Due to client demand, we’re looking to expand in EMEA (Europe Middle East and Africa) and North America," CEO and co-founder Tim Rosenfield said, Reuters reported.

The startup, a partner of AI chip giant Nvidia, already operates what it calls "sustainable AI factories" in Australia and Singapore and is set to launch in India and Thailand.

Its clients in Singapore, where it operates over 1,200 of Nvidia's high-end H100 AI chips, include Facebook owner Meta who uses SMC's cloud to run its Llama 2 AI model.

While most data centres depend on air cooling technology, SMC uses immersion technology, submerging servers from Dell fitted with GPUs (graphics processing units) from Nvidia in a synthetic oil called polyalphaolefin to draw heat away faster.

The technology behind the approach reduces energy consumption by up to 50% compared to traditional air cooling, according to the CEO.

Demand for AI is expected to increase 10-fold compared with 2023, according to the International Energy Agency (IEA).

The electricity consumption of data centres globally is expected to top 1,000 terawatt-hours in 2026, roughly equivalent to Japan's total annual consumption, the IEA said in March.

SMC is currently raising $400 million in equity and $550 million in debt according to a source with direct knowledge of the matter.

The company declined to comment. The fundraising was first reported by Bloomberg.