Apple Announces Event on May 7 amid Reports of New iPad Model Launches

People stand outside a recently-opened Apple Store in Shanghai's Jing'an district on March 26, 2024. (AFP)
People stand outside a recently-opened Apple Store in Shanghai's Jing'an district on March 26, 2024. (AFP)
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Apple Announces Event on May 7 amid Reports of New iPad Model Launches

People stand outside a recently-opened Apple Store in Shanghai's Jing'an district on March 26, 2024. (AFP)
People stand outside a recently-opened Apple Store in Shanghai's Jing'an district on March 26, 2024. (AFP)

Apple will hold an event on May 7, the company said on Tuesday, amid reports that it would roll out the long-anticipated revamped versions of iPad Pro and iPad Air next month.

The Cupertino, California-based company did not disclose more details about the event that would start at 7 a.m. PT (2 p.m. GMT).

Bloomberg News reported in March that Apple's overseas suppliers had ramped up production of the new iPads and a launch was planned for early May.

The new models would represent Apple's first overhaul to that lineup since 2018.

The potential launch comes at a time as iPad sales have declined. The sales dropped 25% to $7.02 billion in the first quarter, while those of iPhone, its most popular product, have also been slowing.

The tablet market is under duress as economic uncertainty looms and consumers cut back on non-essential spending, but Apple expects to combat the slump in demand with new products.

Apple's iPad sales contributed just 5.9% to the company's total net sales of $119.58 billion in the first quarter ended Dec. 30.

Apple is also scheduled to hold its Worldwide Developers Conference from June 10 to June 14.



Cards to Consoles: Nintendo Opens First Museum

(FILES) This photo taken on September 24, 2024 shows large console-shaped pillows in the gift shop during a media preview of the new Nintendo Museum, located inside a renovated old factory, in the suburbs of Kyoto. (Photo by Richard A. Brooks / AFP)
(FILES) This photo taken on September 24, 2024 shows large console-shaped pillows in the gift shop during a media preview of the new Nintendo Museum, located inside a renovated old factory, in the suburbs of Kyoto. (Photo by Richard A. Brooks / AFP)
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Cards to Consoles: Nintendo Opens First Museum

(FILES) This photo taken on September 24, 2024 shows large console-shaped pillows in the gift shop during a media preview of the new Nintendo Museum, located inside a renovated old factory, in the suburbs of Kyoto. (Photo by Richard A. Brooks / AFP)
(FILES) This photo taken on September 24, 2024 shows large console-shaped pillows in the gift shop during a media preview of the new Nintendo Museum, located inside a renovated old factory, in the suburbs of Kyoto. (Photo by Richard A. Brooks / AFP)

Nintendo opened its first museum on Wednesday in a renovated factory in Kyoto, showcasing the long history of the Japanese video game giant from playing cards to "Super Mario.”

The company began life in 1889 producing Japanese playing cards called "hanafuda" as well as Western-style ones. Nintendo launched its first home video-game machines in 1977.

Many exhibits at the museum in Kyoto's Uji city are interactive -- including an area where two people can play Mario and Donkey Kong games together on a giant console.

Other zones focus on Nintendo's vintage products. For example, there is a digital version of an ancient Japanese poetry game, and a workshop for fans to create their own hanafuda cards.

Tickets, priced at 3,300 yen ($22.60) for adults and less for children, are already sold out for October and November, AFP reported.

"Visitors can learn about Nintendo's commitment to manufacturing that places importance on play and originality," Shigeru Miyamoto, the renowned creator of "Super Mario" and other games said in a video in August.

The "Super Mario" games were launched in 1985, two years after the company began selling its classic Nintendo Entertainment System (NES) console.

The museum is part of efforts by Nintendo to broaden its brand exposure, including with a smash-hit animated movie last year featuring the Italian plumber and his colorful crew.

The company has also built a "Super Nintendo World" zone at the Universal Studios Japan theme park, featuring a Mario Kart ride with a real-life Bowser's Castle.

A similar area is set to open at the park's huge Orlando location next year.

Nintendo first announced plans for the museum in 2021.

Kensaku Namera, an analyst at Nomura Securities, told AFP that the museum fits into Nintendo's strategy as a place where "people can interact" with its gaming franchises.

Repurposing an old factory built in 1969, which was once used by Nintendo for producing playing cards and later repairing consoles, is also a canny move, he said.

"It's an effective reuse of assets" by Nintendo, Namera said.