Samsung Electronics Union in South Korea Stages First Walkout

FILE PHOTO: The logo of Samsung is seen on a building during the Mobile World Congress in Barcelona, Spain February 25, 2018. REUTERS/Yves Herman/File Photo
FILE PHOTO: The logo of Samsung is seen on a building during the Mobile World Congress in Barcelona, Spain February 25, 2018. REUTERS/Yves Herman/File Photo
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Samsung Electronics Union in South Korea Stages First Walkout

FILE PHOTO: The logo of Samsung is seen on a building during the Mobile World Congress in Barcelona, Spain February 25, 2018. REUTERS/Yves Herman/File Photo
FILE PHOTO: The logo of Samsung is seen on a building during the Mobile World Congress in Barcelona, Spain February 25, 2018. REUTERS/Yves Herman/File Photo

A workers' union at Samsung Electronics staged its first walkout on Friday, signalling more assertiveness among employees just as South Korea's most powerful conglomerate races to catch up in chips used in artificial intelligence.

The National Samsung Electronics Union (NSEU), whose roughly 28,000 members make up over a fifth of the firm's workforce, said it would stop work for a day to demand better pay.

The walkout is unlikely to immediately impact semiconductor production or shipments but will add pressure on Samsung Electronics as it chases AI and narrows a gap in contract chip manufacturing with Taiwan's TSMC, analysts said.

"The purpose of today's strike action is to have meaningful conversation with management," NSEU official Lee Hyun-kuk told Reuters. He said the union was preparing further action on Friday, without providing details.

Samsung Electronics said there was no impact on production or business activity. The strike fell a day after a public holiday and there were fewer employees on annual leave than on the equivalent day last year, the firm said, Reuters reported.

The union did not disclose how many members participated in the strike through annual leave.

"We have sincerely engaged with the union and will continue talks with them," said a company official.

Samsung Electronics' share price closed down 0.1%, versus a 1.2% rise in the benchmark KOSPI.

The walkout is unlikely to impact DRAM or NAND flash memory production or lead to shipment shortages as manufacturing is highly automated, said market researcher TrendForce.

Moreover, the walkout appears to involve more workers from the firm's Seoul headquarters than in production and was planned for a single day, TrendForce said.

The strike follows other worker protests in recent weeks outside offices in Seoul as well as outside a chip production site in Hwaseong, south of the capital.

They started after Samsung Electronics decided to increase wages this year by 5.1%. The NSEU, the biggest of five unions at the firm, want further commitments such as improvements to the performance-based bonus system and an extra day of annual leave.

Last week, a coalition of five unions at Samsung affiliates including another smaller Samsung Electronics union called on the NSEU to pursue negotiation rather than confrontation, indicating they would not join the strike.

CHIPS AND MOBILE PHONES

Samsung Electronics' run of success is being challenged in some areas, including in some cutting-edge chips. It recently replaced the head of its semiconductor unit to navigate what it called a "crisis" affecting the industry.

Any larger scale or protracted industrial action would be a headache for the world's biggest memory chip maker as it scrambles to catch up with rivals making high bandwidth memory (HBM) chips used in AI applications.

SK Hynix and Micron are already supplying HBM chips to Nvidia, which commands about 80% of the global graphic processing unit (GPU) market for AI applications.

Nvidia said this week that the three chip makers will provide HBM chips to the US firm, though SK Hynix remains its primary supplier.

Last month, Reuters reported that Samsung's HBM chips were yet to pass Nvidia's tests for use, which analysts see as a crucial milestone both reputationally and in terms of profit momentum.

While struggling in parts of its chip business, Samsung dethroned Apple to become the top smartphone seller globally in the first quarter, accounting for 20% of shipments, according to research firm Counterpoint.

Union membership increased rapidly after Samsung in 2020 pledged to end to its practice of discouraging the growth of organised labour.

Union officials said, among younger employees, there is growing perception that unions can help create a fairer workplace, whereas older generations felt unions could disrupt productivity.

Overall, South Korea's union membership rate has hovered around 10% since 2004, labour ministry data showed.



Nintendo Faces Trade War Test with Switch 2 Launch

An attendee plays with the Nintendo Switch 2 gaming device at a media event in Tokyo, Japan April 3, 2025. (Reuters)
An attendee plays with the Nintendo Switch 2 gaming device at a media event in Tokyo, Japan April 3, 2025. (Reuters)
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Nintendo Faces Trade War Test with Switch 2 Launch

An attendee plays with the Nintendo Switch 2 gaming device at a media event in Tokyo, Japan April 3, 2025. (Reuters)
An attendee plays with the Nintendo Switch 2 gaming device at a media event in Tokyo, Japan April 3, 2025. (Reuters)

Nintendo's Switch became a source of much-needed escapism during pandemic restrictions. Now, the Japanese video game company faces the harsh reality of a brutal trade war as it launches its successor device.

The Switch 2 is set to debut on June 5. That is eight years after the original Switch, which has sold 150 million units and disproved naysayers who predicted the decline of the console.

While the trade war has put the focus on industries such as cars and chips, the maker of "Super Mario" and "Donkey Kong" games must also grapple with tariffs disrupting its business.

For Nintendo, trade barriers complicate one of the hottest product launches this year as the success of the Switch 2 is vital for the future profitability of the company.

The Switch 2 launch will test Nintendo's ability to manage its supply chain, as it works to secure sufficient supply for the United States while maintaining the $449.99 price tag.

"If the tariffs are really going to hit them, they probably still need to raise the price for the Switch 2," said Serkan Toto, founder of the Kantan Games consultancy.

Nintendo announced the device's price and launch date on April 2, the same day US President Donald Trump unveiled sweeping import tariffs, after an initial reveal in January.

The company then paused the start of US pre-orders as it examines the impact of tariffs before announcing it would maintain Switch 2 pricing with pre-orders beginning on April 24.

Nintendo hiked the cost of some accessories and said in a statement other adjustments "are also possible in the future depending on market conditions."

"The accessory price hikes can only soften the blow to some extent," Toto said.

The company has experienced supply chain ructions in the past with production not limited to China, which has been hit with 145% tariffs on goods entering the US.

"Nintendo plans to supply the US from Vietnam and Cambodia production, under normal demand assumptions," said Robin Zhu, an analyst at Bernstein.

Vietnam and Cambodia have also been hit with tariffs, though the higher levies have been paused for 90 days.

The US is a major market for Nintendo with the Americas making up 44% of Nintendo's sales in the financial year ended March.

"Even in the bear case where Nintendo faces reciprocal tariffs of 46% in Vietnam and 49% in Cambodia, I'm assuming they will have to absorb that cost," said Jay Defibaugh, an analyst at CLSA.

Ampere Analysis forecasts sales of 4.6 million Switch 2 units in the US in 2025, out of 13.2 million units globally.

"I don't think momentum will be impacted in North America," said Piers Harding-Rolls, an analyst at Ampere Analysis.

Experts said hardcore fans would buy the Switch 2 even at higher prices, but a hike could risk sapping demand among the casual players who turned the original Switch into a mega hit.

The sticker price of new gaming hardware is seen as one of the most important factors determining success, with the price of the original Switch also closely scrutinized.

Gamers have been complaining about the 50% price rise compared to the Switch and the higher cost of new software such as the $79.99 "Mario Kart World".

The Switch 2 price tag is seen by some analysts as already factoring in uncertainty over the trade war.

"Nintendo has a wealth of experience in managing the supply chain," said CLSA's Defibaugh.

The expansion of tech giants into gaming and the growth of mobile led some observers to question the need for bulky hardware.

However, Nintendo and Sony continue to hold a leading role in the industry.

Earlier this month, Sony hiked prices of its PlayStation 5 (PS5) in Europe and Britain with some analysts expecting price rises in the US.

The PS5's own launch was disrupted by the COVID-19 pandemic affecting sales earlier in the cycle.

Analysts are generally positive about the prospects for the Switch 2, which offers continuity from its predecessor, with a larger screen and better graphics.

"There's a lot of pent-up demand for a more powerful Switch experience," said Ampere's Harding-Rolls.