stc Group announced Monday that direct international communication traffic during this Hajj season increased by 81% from last year.
The use of social media applications increased by 65%, according to the group, with Snapchat, WhatsApp and Facebook taking the lead. These social media applications enhance the pilgrims’ digital experience and facilitates their connection with their families.
stc Group said that it worked this year to increase the capacity of the data network through partnerships with prominent global service providers such as BICs, Syniverse, and Orange to increase the speed and quality of communication.
The company also strengthened its network by spreading more than 1,900 Wi-Fi points to enhance communication between pilgrims and their families.
stc Group had in place a comprehensive plan for the Hajj season that included major improvements to infrastructure, and modern digital services to pilgrims, such as augmented reality (AR) glasses supported by AI and connected to 5G network, which provide pilgrims with information in several languages, and smooth moving from one place to another through interaction with AI applications.
It also enables them to locate their companions, and get information about the holy sites using voice commands.
The group provides a service that enables pilgrims to communicate with their families through cabins that support high-resolution and high-speed video calls, available to everyone.
