عربي English Türkçe اردو فارسى
Logo
Latest News
Technology

SDAIA Launches Awareness Campaign About Protection of Personal Data

The Saudi Authority for Data and Artificial Intelligence (SDAIA)
The Saudi Authority for Data and Artificial Intelligence (SDAIA)
TT
TT

SDAIA Launches Awareness Campaign About Protection of Personal Data

The Saudi Authority for Data and Artificial Intelligence (SDAIA)
The Saudi Authority for Data and Artificial Intelligence (SDAIA)

The Saudi Authority for Data and Artificial Intelligence (SDAIA) launched on Wednesday an awareness campaign under the slogan "Understand the Meaning of Your Data.”

The initiative aligns with the authority's efforts to promote awareness of the personal data protection system in the Kingdom. As the national reference for data and AI, SDAIA oversees all aspects of organizing, developing, and managing data and AI in the Kingdom.

Chief of the National Data Management Office at SDAIA Alrebdi bin Fahd Al-Rebdi stated that the campaign aims to increase individuals' awareness of the personal data protection system and their rights.

It also seeks to educate them about the importance of protecting their personal data, understanding cases of personal data disclosure, and the obligations of entities under the system's provisions.

Al-Rebdi added that through this campaign, SDAIA aims to clarify that personal data owners have several rights under the system. These include the right to know the purpose for which their personal data was processed, the right to request correction of their personal data, and the right to request destruction of this data after the processing purpose has ended.

Most Viewed

 
 
Technology

Apple at All-time High after Morgan Stanley Calls Stock 'Top Pick' for AI Efforts

Apple's shares rose 2.5% to a record high on Monday (The AP/File)
Apple's shares rose 2.5% to a record high on Monday (The AP/File)
TT
TT

Apple at All-time High after Morgan Stanley Calls Stock 'Top Pick' for AI Efforts

Apple's shares rose 2.5% to a record high on Monday (The AP/File)
Apple's shares rose 2.5% to a record high on Monday (The AP/File)

Apple's shares rose 2.5% to a record high on Monday after Morgan Stanley raised its price target on the iPhone maker's shares and designated the stock as a "top pick," citing the company's AI efforts as a boost to device sales.

In what was seen as a move to catch up with Alphabet's Google and Microsoft-backed OpenAI, the iPad maker last month unveiled Apple Intelligence, luring customers to upgrade their devices to be able to use the new technology.

Apple's shares, which have jumped nearly 20% this year, rose to $236.30, giving the company a market value of $3.62 trillion, the highest in the world.

"Apple Intelligence is a clear catalyst to boost iPhone and iPad shipments," Morgan Stanley analysts said, Reuters reported.

The new technology is compatible with only 8% of iPhone and iPad devices and Apple has 1.3 billion units of smartphones currently in use by customers, the analysts said, adding that the company could sell nearly 500 million iPhones over the next two years.

Morgan Stanley, which previously expected Apple to sell between 230 million and 235 million iPhones annually over the next two years, raised its price target on the company's shares to $273 from $216.

The stock has an average rating of "buy" with a median price target of $217, and has outperformed the S&P 500 index this year, according to LSEG data.

Industry analysts expect Samsung and Apple to lead the charge in global smartphone market recovery this year given the buzz around GenAI-enabled smartphones.

Apple sold 45.2 million smartphones globally in the three months ending June, up from 44.5 million a year earlier, but its market share fell to 15.8% from 16.6% in the same period, according to IDC data.