Unified Geospatial Platform: Boosting Service Management Efficiency for Makkah City, Holy Sites

The Royal Commission for Makkah City and the Holy Sites is making significant advancements in building an advanced technical platform with the launch of the Unified Geospatial Platform project for Makkah. (SPA)
The Royal Commission for Makkah City and the Holy Sites is making significant advancements in building an advanced technical platform with the launch of the Unified Geospatial Platform project for Makkah. (SPA)
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Unified Geospatial Platform: Boosting Service Management Efficiency for Makkah City, Holy Sites

The Royal Commission for Makkah City and the Holy Sites is making significant advancements in building an advanced technical platform with the launch of the Unified Geospatial Platform project for Makkah. (SPA)
The Royal Commission for Makkah City and the Holy Sites is making significant advancements in building an advanced technical platform with the launch of the Unified Geospatial Platform project for Makkah. (SPA)

Geospatial information systems have become vital for driving economic growth, maintaining security, accelerating development, and facilitating decision-making.

They are pivotal in fostering creativity and innovation by enabling the smart use of geospatial information to achieve sustainable development goals and ensure long-term economic growth.

Saudi Arabia’s Royal Commission for Makkah City and the Holy Sites is making significant advancements in building an advanced technical platform with the launch of the Unified Geospatial Platform project for Makkah.

This initiative aims to create a unified framework for the governance and utilization of geospatial data for the city, making it accessible through a single platform, reported the Saudi Press Agency on Wednesday.

This project is the cornerstone of the Royal Commission's ambitious plan to integrate modern technologies with geospatial information systems.

This integration supports Saudi Arabia’s Vision 2030 and the Royal Commission's strategic objectives to boost service delivery in Makkah, improve city management efficiency, and provide an exceptional experience for citizens and visitors through high productivity and a diversified economy.

In recognition of its achievements, the Royal Commission for Makkah City and the Holy Sites received the Exceptional Performance Award in Geospatial Information Systems at the 2024 Esri World Conference.

The award highlights the entities and users worldwide that demonstrate vision, innovation, leadership, and dedication in their use of geospatial information systems (GIS) technology. It reflects the Royal Commission’s commitment to developing Makkah according to the highest international standards.



Elon Musk's X Sues Advertisers over Alleged 'Massive Advertiser Boycott' after Twitter Takeover

Billionaire Elon Musk reacting- File Phot/Reuters
Billionaire Elon Musk reacting- File Phot/Reuters
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Elon Musk's X Sues Advertisers over Alleged 'Massive Advertiser Boycott' after Twitter Takeover

Billionaire Elon Musk reacting- File Phot/Reuters
Billionaire Elon Musk reacting- File Phot/Reuters

Elon Musk's social media platform X has sued a group of advertisers, alleging that a “massive advertiser boycott” deprived the company of billions of dollars in revenue and violated antitrust laws.

The company formerly known as Twitter filed the lawsuit Tuesday in a federal court in Texas against the World Federation of Advertisers and member companies Unilever, Mars, CVS Health and Orsted.

According to Reuters, it accused the advertising group's brand safety initiative, called the Global Alliance for Responsible Media, of helping to coordinate a pause in advertising after Musk bought Twitter for $44 billion in late 2022 and overhauled its staff and policies.

Musk posted about the lawsuit on X on Tuesday, saying “now it is war” after two years of being nice and “getting nothing but empty words.”

X CEO Linda Yaccarino said in a video announcement that the lawsuit stemmed in part from evidence uncovered by the US House Judiciary Committee which she said showed a “group of companies organized a systematic illegal boycott” against X.

The Republican-led committee had a hearing last month looking at whether current laws are “sufficient to deter anticompetitive collusion in online advertising.”

The lawsuit’s allegations center on the early days of Musk’s Twitter takeover and not a more recent dispute with advertisers that came a year later.

In November 2023, about a year after Musk bought the company, a number of advertisers began fleeing X over concerns about their ads showing up next to pro-Nazi content and hate speech on the site in general, with Musk inflaming tensions with his own posts endorsing an antisemitic conspiracy theory.

Musk later said those fleeing advertisers were engaging in “blackmail” and, using a profanity, essentially told them to go away.

The Belgium-based World Federation of Advertisers and representatives for CVS, Orsted, Mars and Unilever didn’t immediately respond to requests for comment Tuesday.

A top Unilever executive testified at last month's congressional hearing, defending the British consumer goods company's practice of choosing to put ads on platforms that won't harm its brand.

“Unilever, and Unilever alone, controls our advertising spending,” said prepared written remarks by Herrish Patel, president of Unilever USA. “No platform has a right to our advertising dollar.”