Nokia, Swisscom to Deploy Drone Service Across Switzerland

FILE PHOTO: People walk next to the Nokia stand as they attend the Mobile World Congress (MWC) in Barcelona, Spain February 27, 2024. REUTERS/Bruna Casas/File Photo
FILE PHOTO: People walk next to the Nokia stand as they attend the Mobile World Congress (MWC) in Barcelona, Spain February 27, 2024. REUTERS/Bruna Casas/File Photo
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Nokia, Swisscom to Deploy Drone Service Across Switzerland

FILE PHOTO: People walk next to the Nokia stand as they attend the Mobile World Congress (MWC) in Barcelona, Spain February 27, 2024. REUTERS/Bruna Casas/File Photo
FILE PHOTO: People walk next to the Nokia stand as they attend the Mobile World Congress (MWC) in Barcelona, Spain February 27, 2024. REUTERS/Bruna Casas/File Photo

Nokia has partnered up with Swisscom to deploy a drones network across Switzerland to improve emergency responses and infrastructure inspection, they said in a joint statement on Thursday.
The Finnish telecom gear maker will supply 300 un-manned vehicles that mobile provider Swisscom will operate through a drones-as-a-service (DaaS) network across the country.
DaaS is a business model that allows clients to use drones on demand without having to buy or operate them.
Swiss public safety agencies such as police or firefighters will be able to request a drone flight from Swisscom Broadcast and access collected data.
The technology would also enable remote inspection of power lines, solar panels, or oil and gas infrastructure, Thomas Eder, Nokia's head of embedded wireless told Reuters.
"Wherever you don't need to send a person because it might be hazardous, you can start by sending or ordering a drone," Eder said.
Beyond military applications, drones are being increasingly tested in areas such as delivery of goods, inspecting infrastructure, or farming.
But concerns remain over surveillance, noise and safety, despite the introduction of more laws to regulate drone use.
Nokia and Swisscom said they would cooperate with aviation and spectrum regulators and comply with data protection laws.
"If there is a beach or swimming hall where video captures should be avoided, then no-fly zones can be defined," Eder said.



Elon Musk's X Sues Advertisers over Alleged 'Massive Advertiser Boycott' after Twitter Takeover

Billionaire Elon Musk reacting- File Phot/Reuters
Billionaire Elon Musk reacting- File Phot/Reuters
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Elon Musk's X Sues Advertisers over Alleged 'Massive Advertiser Boycott' after Twitter Takeover

Billionaire Elon Musk reacting- File Phot/Reuters
Billionaire Elon Musk reacting- File Phot/Reuters

Elon Musk's social media platform X has sued a group of advertisers, alleging that a “massive advertiser boycott” deprived the company of billions of dollars in revenue and violated antitrust laws.

The company formerly known as Twitter filed the lawsuit Tuesday in a federal court in Texas against the World Federation of Advertisers and member companies Unilever, Mars, CVS Health and Orsted.

According to Reuters, it accused the advertising group's brand safety initiative, called the Global Alliance for Responsible Media, of helping to coordinate a pause in advertising after Musk bought Twitter for $44 billion in late 2022 and overhauled its staff and policies.

Musk posted about the lawsuit on X on Tuesday, saying “now it is war” after two years of being nice and “getting nothing but empty words.”

X CEO Linda Yaccarino said in a video announcement that the lawsuit stemmed in part from evidence uncovered by the US House Judiciary Committee which she said showed a “group of companies organized a systematic illegal boycott” against X.

The Republican-led committee had a hearing last month looking at whether current laws are “sufficient to deter anticompetitive collusion in online advertising.”

The lawsuit’s allegations center on the early days of Musk’s Twitter takeover and not a more recent dispute with advertisers that came a year later.

In November 2023, about a year after Musk bought the company, a number of advertisers began fleeing X over concerns about their ads showing up next to pro-Nazi content and hate speech on the site in general, with Musk inflaming tensions with his own posts endorsing an antisemitic conspiracy theory.

Musk later said those fleeing advertisers were engaging in “blackmail” and, using a profanity, essentially told them to go away.

The Belgium-based World Federation of Advertisers and representatives for CVS, Orsted, Mars and Unilever didn’t immediately respond to requests for comment Tuesday.

A top Unilever executive testified at last month's congressional hearing, defending the British consumer goods company's practice of choosing to put ads on platforms that won't harm its brand.

“Unilever, and Unilever alone, controls our advertising spending,” said prepared written remarks by Herrish Patel, president of Unilever USA. “No platform has a right to our advertising dollar.”