Former YouTube CEO Susan Wojcicki Dies at 56 of Lung Cancer

YouTube CEO Susan Wojcicki attends a conference at the Cannes Lions International Festival of Creativity, in Cannes, France, June 19, 2018. (Reuters)
YouTube CEO Susan Wojcicki attends a conference at the Cannes Lions International Festival of Creativity, in Cannes, France, June 19, 2018. (Reuters)
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Former YouTube CEO Susan Wojcicki Dies at 56 of Lung Cancer

YouTube CEO Susan Wojcicki attends a conference at the Cannes Lions International Festival of Creativity, in Cannes, France, June 19, 2018. (Reuters)
YouTube CEO Susan Wojcicki attends a conference at the Cannes Lions International Festival of Creativity, in Cannes, France, June 19, 2018. (Reuters)

YouTube's former chief executive and long-time Google executive Susan Wojcicki died on Saturday at the age of 56 after a two-year battle with lung cancer.

"It is with profound sadness that I share the news of Susan Wojcicki passing. My beloved wife of 26 years and mother to our five children left us today after 2 years of living with non-small cell lung cancer," Dennis Troper, Wojcicki's husband, said in a Facebook post.

"Over the last two years, even as she dealt with great personal difficulties, Susan devoted herself to making the world better through her philanthropy, including supporting research for the disease that ultimately took her life," Google Chief Executive Sundar Pichai said in a blog post.

One of the most prominent women in tech, Wojcicki joined Google in 1999 to become one of the first few employees of the web search leader, years before it acquired YouTube.

Google bought YouTube in 2006 for $1.65 billion.

Before becoming CEO of YouTube in 2014, Wojcicki was senior vice president for ad products at Google.

After nine years at the helm, Wojcicki stepped down from her role at YouTube in 2023 to focus on "family, health, and personal projects". She was replaced by her deputy, Neal Mohan, a senior advertising and product executive who joined Google in 2008. Wojcicki at that time planned to take on an advisory role at Alphabet, Google's parent company.

"Twenty-five years ago, I made the decision to join a couple of Stanford graduate students who were building a new search engine. Their names were Larry and Sergey .... It would be one of the best decisions of my life," Wojcicki wrote in a blog post on the day she left YouTube, referring to Google co-founders Larry Page and Sergey Brin.

"Today we at YouTube lost a teammate, mentor, and friend, Susan Wojcicki," Mohan said in a post on X.



Elon Musk's X Sues Advertisers over Alleged 'Massive Advertiser Boycott' after Twitter Takeover

Billionaire Elon Musk reacting- File Phot/Reuters
Billionaire Elon Musk reacting- File Phot/Reuters
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Elon Musk's X Sues Advertisers over Alleged 'Massive Advertiser Boycott' after Twitter Takeover

Billionaire Elon Musk reacting- File Phot/Reuters
Billionaire Elon Musk reacting- File Phot/Reuters

Elon Musk's social media platform X has sued a group of advertisers, alleging that a “massive advertiser boycott” deprived the company of billions of dollars in revenue and violated antitrust laws.

The company formerly known as Twitter filed the lawsuit Tuesday in a federal court in Texas against the World Federation of Advertisers and member companies Unilever, Mars, CVS Health and Orsted.

According to Reuters, it accused the advertising group's brand safety initiative, called the Global Alliance for Responsible Media, of helping to coordinate a pause in advertising after Musk bought Twitter for $44 billion in late 2022 and overhauled its staff and policies.

Musk posted about the lawsuit on X on Tuesday, saying “now it is war” after two years of being nice and “getting nothing but empty words.”

X CEO Linda Yaccarino said in a video announcement that the lawsuit stemmed in part from evidence uncovered by the US House Judiciary Committee which she said showed a “group of companies organized a systematic illegal boycott” against X.

The Republican-led committee had a hearing last month looking at whether current laws are “sufficient to deter anticompetitive collusion in online advertising.”

The lawsuit’s allegations center on the early days of Musk’s Twitter takeover and not a more recent dispute with advertisers that came a year later.

In November 2023, about a year after Musk bought the company, a number of advertisers began fleeing X over concerns about their ads showing up next to pro-Nazi content and hate speech on the site in general, with Musk inflaming tensions with his own posts endorsing an antisemitic conspiracy theory.

Musk later said those fleeing advertisers were engaging in “blackmail” and, using a profanity, essentially told them to go away.

The Belgium-based World Federation of Advertisers and representatives for CVS, Orsted, Mars and Unilever didn’t immediately respond to requests for comment Tuesday.

A top Unilever executive testified at last month's congressional hearing, defending the British consumer goods company's practice of choosing to put ads on platforms that won't harm its brand.

“Unilever, and Unilever alone, controls our advertising spending,” said prepared written remarks by Herrish Patel, president of Unilever USA. “No platform has a right to our advertising dollar.”