Microsoft Rejigs Reporting on Business Units, Offers Clarity on AI Benefits

A Microsoft logo is seen in Los Angeles, California US November 7, 2017. (Reuters)
A Microsoft logo is seen in Los Angeles, California US November 7, 2017. (Reuters)
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Microsoft Rejigs Reporting on Business Units, Offers Clarity on AI Benefits

A Microsoft logo is seen in Los Angeles, California US November 7, 2017. (Reuters)
A Microsoft logo is seen in Los Angeles, California US November 7, 2017. (Reuters)

Microsoft on Wednesday restructured how it reports results for its business units, moving some search and news advertising revenue under the Azure cloud-computing unit as the tech giant looks to offer investors a clearer picture on AI contributions.

The company said revenue from the AI and speech technology services that its Nuance unit offers would now come under its productivity business - home to the Office suite of apps - instead of the intelligent cloud division.

The rejig will allow Microsoft to align the reporting structure with how its businesses are managed, it said.

As a result, the company restated revenue growth at its divisions for the last fiscal year and revised its forecast for July-September quarter.

Big tech companies, including Microsoft and Google, are facing investor pressure to show that the billions of dollars they have been investing in AI infrastructure would pay off, Reuters reported.

Microsoft is one of the few big companies that break out AI contributions in their quarterly earnings, as most firms are yet to see a big boost from AI investments.

The Windows maker reported last month AI provided a bigger boost to Azure in the June quarter, even as overall business slowed. Microsoft expects Azure's growth to accelerate in the second half of fiscal 2025.

The company expects intelligent cloud revenue to be between $23.80 billion and $24.10 billion in the first quarter, compared with its prior expectations of $28.6 billion and $28.9 billion.

Quarterly revenue at its personal computing segment is expected between $12.25 billion and $12.65 billion, compared with its earlier view of $14.9 billion and $15.3 billion, after the company moved some units from the business to the productivity division.

Productivity and business processes revenue is expected to be between $27.75 billion and $28.05 billion, compared with $20.3 billion and $20.6 billion previously.



Tim Cook’s Time as Apple Chief Marked by Profit Absent Awe

Apple CEO Tim Cook arrives for Apple TV+'s Primetime Emmy Party in West Hollywood, California, on September 14, 2025. (AFP)
Apple CEO Tim Cook arrives for Apple TV+'s Primetime Emmy Party in West Hollywood, California, on September 14, 2025. (AFP)
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Tim Cook’s Time as Apple Chief Marked by Profit Absent Awe

Apple CEO Tim Cook arrives for Apple TV+'s Primetime Emmy Party in West Hollywood, California, on September 14, 2025. (AFP)
Apple CEO Tim Cook arrives for Apple TV+'s Primetime Emmy Party in West Hollywood, California, on September 14, 2025. (AFP)

An Alabama-born engineer seen as a supply-chain savant, Tim Cook took on the daunting challenge of succeeding Apple's iconic boss Steve Jobs 15 years ago.

While Cook is not known for the culture-changing "one more thing" gadget reveals that Jobs fans came to expect, he guided the company to a stunning valuation of some $4 trillion based on its share price.

Cook built up Apple's lucrative business selling digital content and services to lovers of its devices, and his legacy is marked by the success of Apple Watch and Airpods, as well as strong ties with China as a manufacturing hub and a major market.

- iPhones galore -

Apple had a market valuation of $350 billion when Cook succeeded Jobs, who died in October 2011.

While Jobs launched the iPhone in 2007, it was then chief operating officer Cook who oversaw the supply chain that met demand while minimizing costs.

Most of the money Apple makes comes from iPhone sales.

- Slow and steady -

Since taking over for Jobs, Cook has faced pressure to show Apple could come up with "the next big thing" without its legendary co-founder.

The Apple Watch launched by Cook in 2015 became the top-selling smartwatch in the world, and he introduced the world to Airpods, wireless earbuds which went on to become sophisticated fashion statements in a sea of competition.

Cook also led a shift to Apple making custom chips, ending 20 years of dependence on outside suppliers and gaining more control of its hardware.

- Digital services -

One of Cook's profitable pivots at Apple was to sell digital content and services, from streaming music and television to cloud data storage and apps for iPhones.

By 2024, Apple's services segment accounted for nearly a quarter of its revenue.

Central to that strategy is the App Store, which Apple made the sole gateway to software on its devices, taking a cut of transactions -- and thereby drawing accusations of monopoly abuse, regulatory scrutiny in Europe and court orders in the United States to open up its platform.

- China -

Cook's reliance on China in the Apple supply chain served the company well until US President Donald Trump targeted the country for tariffs as part of a trade war.

Apple has since worked to diversify production to India, Vietnam and even the United States.

Meanwhile, smartphone competitors in China are seen as gaining an edge as shoppers there are encouraged to buy local brands.

- Stumbles -

Cook's run at the helm of Apple was far from perfect, however.

Under Cook, Apple spent billions of dollars on a self-driving electric vehicle project called "Titan" that it wound up scrapping in 2024.

An Apple Maps service launched in 2012 was so rife with errors that Cook published a letter of apology.

And, while a technical marvel, the Apple Vision Pro "spacial computing" headgear launched in 2024 with a price tag of $3,500 and has made little traction in the market.

A promised upgrade to Apple's digital assistant Siri was delayed, in what analysts called a rare stumble for the company.

And rather than relying on its own engineers to overhaul Siri, Apple has turned to Google for its AI capability.


Who Is John Ternus, Apple’s New CEO?

Apple senior vice president of hardware engineering John Ternus presents the “Apple Experience” to announce Apple's new products, including the MacBook Neo, in New York, New York, USA, 04 March 2026. (EPA)
Apple senior vice president of hardware engineering John Ternus presents the “Apple Experience” to announce Apple's new products, including the MacBook Neo, in New York, New York, USA, 04 March 2026. (EPA)
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Who Is John Ternus, Apple’s New CEO?

Apple senior vice president of hardware engineering John Ternus presents the “Apple Experience” to announce Apple's new products, including the MacBook Neo, in New York, New York, USA, 04 March 2026. (EPA)
Apple senior vice president of hardware engineering John Ternus presents the “Apple Experience” to announce Apple's new products, including the MacBook Neo, in New York, New York, USA, 04 March 2026. (EPA)

Apple on Monday named insider ‌John Ternus as its next CEO, tasking the longtime hardware chief with steering the company after Tim Cook as the iPhone maker prepares for industrywide shifts driven by artificial intelligence.

The leadership change marks the end of an era at one of the world's most iconic companies, just as rivals bet on products that use AI to loosen Apple's grip on the consumer electronics market.

Here are some ‌key facts about ‌Ternus:

LONGTIME VETERAN

Ternus joined Apple's product ‌design ⁠team in 2001 ⁠and became a vice president of hardware engineering in 2013.

He joined the firm's executive team in 2021, when he took on his current role of senior vice president of hardware engineering, reporting to Cook.

HARDWARE ENGINEERING BETS

Ternus has overseen some of Apple's ⁠most consequential hardware bets in recent years, ‌including the teams ‌behind the iPhone, iPad, Mac, Apple Watch and AirPods.

He has ‌played a key role in reigniting sales ‌of products such as Apple's Mac computers, which have gained market share in recent years.

IPHONE REVAMP

Ternus most recently showed the company's iPhone Air last fall, the biggest revamp ‌of the iPhone since 2017.

APPLE HANDS REINS TO TERNUS

Ternus will take over ⁠as Apple ⁠CEO on September 1, succeeding Cook - who has led Apple since 2011 and will become the company's executive chairman.

Ternus, 50, is the same age as Cook when he took over the reins as CEO from co-founder Steve Jobs in 2011.

He will also join Apple's board effective September 1.

EARLY CAREER

Before Apple, Ternus worked as a mechanical engineer at Virtual Research Systems. He holds a bachelor's degree in Mechanical Engineering from the University of Pennsylvania.


Apple’s Tim Cook to Step Down as CEO in September

Apple CEO Tim Cook speaks in the Steve Jobs Theater during an Apple event on the campus of Apple Park in Cupertino, California, USA, 09 September 2025. (EPA)
Apple CEO Tim Cook speaks in the Steve Jobs Theater during an Apple event on the campus of Apple Park in Cupertino, California, USA, 09 September 2025. (EPA)
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Apple’s Tim Cook to Step Down as CEO in September

Apple CEO Tim Cook speaks in the Steve Jobs Theater during an Apple event on the campus of Apple Park in Cupertino, California, USA, 09 September 2025. (EPA)
Apple CEO Tim Cook speaks in the Steve Jobs Theater during an Apple event on the campus of Apple Park in Cupertino, California, USA, 09 September 2025. (EPA)

Apple on Monday announced that Tim Cook will step down as the tech giant's chief executive officer in September, handing the top job to company veteran John Ternus.

The announcement answers long-simmering questions about a successor for 65-year-old Cook, who said he will become executive chairman of the board when he cedes Apple's CEO position.

"It has been the greatest privilege of my life to be the CEO of Apple and to have been trusted to lead such an extraordinary company," Cook said in a statement.

Cook joined Apple in 1998, rising through the ranks and helping drive its success as chief operating officer coordinating the iPhone maker's complex supply chain.

He became chief executive in 2011 after its iconic co-founder and leader Steve Jobs left due to health issues.

Cook is credited with expanding Apple's product line and ramping up the company's value to some $4 trillion based on the value of its shares.

"Tim's unprecedented and outstanding leadership has transformed Apple into the world's best company," outgoing chairman of the board Arthur Levinson said in the statement.

"His integrity and values are infused into everything Apple does."

Levinson currently holds the board chairmanship in a non-executive role. He will become the board's lead independent director.

Ternus joined Apple's product design team in 2001 and became a senior vice president of hardware engineering over the course of the following two decades.

He is credited by Apple with playing roles in an array of products including iPhones, iPads, Apple Watch, and Mac computers.

"I am profoundly grateful for this opportunity to carry Apple's mission forward," Ternus said in the same statement.

"Having spent almost my entire career at Apple, I have been lucky to have worked under Steve Jobs and to have had Tim Cook as my mentor."

Apple marks its 50th anniversary this year as artificial intelligence challenges the Silicon Valley legend to prove it can deliver yet another culture-changing innovation.

Jobs, a driven marketing genius, and Steve Wozniak, who invented the Apple computer, revolutionized how people use technology in the internet age.

The two men -- both college dropouts -- changed the way people use computers, listen to music and communicate on the go, giving rise to lifestyles revolving around smartphone apps.

Apple's hit products - the Mac, the iPhone, the Apple Watch and the iPad - command a cult-like following, long after the company's humble beginnings on April 1, 1976 in Jobs's Cupertino, California garage.