Microsoft Rejigs Reporting on Business Units, Offers Clarity on AI Benefits

A Microsoft logo is seen in Los Angeles, California US November 7, 2017. (Reuters)
A Microsoft logo is seen in Los Angeles, California US November 7, 2017. (Reuters)
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Microsoft Rejigs Reporting on Business Units, Offers Clarity on AI Benefits

A Microsoft logo is seen in Los Angeles, California US November 7, 2017. (Reuters)
A Microsoft logo is seen in Los Angeles, California US November 7, 2017. (Reuters)

Microsoft on Wednesday restructured how it reports results for its business units, moving some search and news advertising revenue under the Azure cloud-computing unit as the tech giant looks to offer investors a clearer picture on AI contributions.

The company said revenue from the AI and speech technology services that its Nuance unit offers would now come under its productivity business - home to the Office suite of apps - instead of the intelligent cloud division.

The rejig will allow Microsoft to align the reporting structure with how its businesses are managed, it said.

As a result, the company restated revenue growth at its divisions for the last fiscal year and revised its forecast for July-September quarter.

Big tech companies, including Microsoft and Google, are facing investor pressure to show that the billions of dollars they have been investing in AI infrastructure would pay off, Reuters reported.

Microsoft is one of the few big companies that break out AI contributions in their quarterly earnings, as most firms are yet to see a big boost from AI investments.

The Windows maker reported last month AI provided a bigger boost to Azure in the June quarter, even as overall business slowed. Microsoft expects Azure's growth to accelerate in the second half of fiscal 2025.

The company expects intelligent cloud revenue to be between $23.80 billion and $24.10 billion in the first quarter, compared with its prior expectations of $28.6 billion and $28.9 billion.

Quarterly revenue at its personal computing segment is expected between $12.25 billion and $12.65 billion, compared with its earlier view of $14.9 billion and $15.3 billion, after the company moved some units from the business to the productivity division.

Productivity and business processes revenue is expected to be between $27.75 billion and $28.05 billion, compared with $20.3 billion and $20.6 billion previously.



Microsoft Seeks to Win Over New Players at Gamer Gathering

General view of Microsoft Corporation headquarters at Issy-les-Moulineaux, near Paris, France, April 18, 2016. REUTERS/Charles Platiau/File Photo
General view of Microsoft Corporation headquarters at Issy-les-Moulineaux, near Paris, France, April 18, 2016. REUTERS/Charles Platiau/File Photo
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Microsoft Seeks to Win Over New Players at Gamer Gathering

General view of Microsoft Corporation headquarters at Issy-les-Moulineaux, near Paris, France, April 18, 2016. REUTERS/Charles Platiau/File Photo
General view of Microsoft Corporation headquarters at Issy-les-Moulineaux, near Paris, France, April 18, 2016. REUTERS/Charles Platiau/File Photo

Microsoft held its biggest video game stand ever at the sector trade show Gamescom in Germany on Wednesday, aiming to win over players after several rocky months of studio closures and rising fees.
"We run a business. And it's definitely true inside of Microsoft, the bar is really high for us in terms of delivery that we have to give back to the company," Xbox chief Phil Spencer said during a live event at the show.
"There is a lot of pressure on the industry. It's been growing for a long time and now people are looking for ways to grow," he added, defending the US giant's strategy.
Microsoft took fans by surprise on Tuesday when announcing that its year-end blockbuster "Indiana Jones and the Great Circle", initially meant to be an exclusive for its Xbox console, would also be made available on rival Sony's PlayStation 5 in spring 2025, said AFP.
The decision follows a shift that began in February with four of its games being made available to rival consoles, marking a strategic turning point to attract players to Xbox with exclusive titles.
The move is aimed at increasing the profitability of its games amid flagging console sales.
'Big bet'
After completing in October the $69 billion takeover of gaming publisher Activision Blizzard, maker of gaming hits such as "Call of Duty" and "Candy Crush", Microsoft has faced a series of hurdles.
The takeover resulted in cuts of 1,900 jobs in January.
Then in May, Microsoft closed four studios of publisher Bethesda, which it acquired in 2020 as part of a $7.5 billion investment.
The announcement of the upcoming release of "Call of Duty: Black Ops 6", the first in the series to be available on Microsoft's platform Game Pass, coincided with an increase in service fees.
At the end of February, the service had about 34 million users, far short of its goal of reaching 100 million clients by 2030.
The move to release Call of Duty on Game Pass is Microsoft "pushing all of their chips in", said Mat Piscatella, an analyst for market research firm Circana. "This is their big bet."
Call of Duty's performance on the platform will determine the future of the formula and its viability, he said.
"I think it's evolving as the subscription market hasn't grown at the rate that some have expected," Piscatella said.
Microsoft also announced Wednesday that the new versions of its consoles unveiled in June, which include the Xbox Series X without a Blu-ray player, will be available from October 15.