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Apple to Switch to OLED Displays for All Upcoming iPhones from 2025, Nikkei Reports

(FILES) This photo taken on October 30, 2023 shows people visiting an Apple store in Shenyang, in China's northeastern Liaoning province. (Photo by AFP) / China OUT
(FILES) This photo taken on October 30, 2023 shows people visiting an Apple store in Shenyang, in China's northeastern Liaoning province. (Photo by AFP) / China OUT
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Apple to Switch to OLED Displays for All Upcoming iPhones from 2025, Nikkei Reports

(FILES) This photo taken on October 30, 2023 shows people visiting an Apple store in Shenyang, in China's northeastern Liaoning province. (Photo by AFP) / China OUT
(FILES) This photo taken on October 30, 2023 shows people visiting an Apple store in Shenyang, in China's northeastern Liaoning province. (Photo by AFP) / China OUT

Apple will use organic light-emitting diode (OLED) displays for all iPhone models sold in 2025 and later, moving entirely away from liquid crystal displays (LCDs), Japan's Nikkei newspaper reported on Tuesday, citing unnamed sources.

Television and smartphone makers are adopting OLED displays over LCDs for the former's ability to deliver more vivid colours and sharper contrast, ideal for high-definition videos.

The planned move will exclude Japan's Sharp Corp and Japan Display from Apple's handset business, Nikkei said, Reuters reported.

Apple has begun placing orders for OLED displays for the upcoming iPhone SE model from China's BOE Technology and South Korea's LG Display, according to Nikkei.

Sharp and Japan Display had a combined 70% share of iPhone displays about a decade ago but had supplied LCDs only for the iPhone SE recently and do not mass-produce OLED displays for smartphones, the report added.

Apple first used OLED panels in the iPhone X, unveiled in 2017, and has since switched to OLEDs for premium iPhone models.

The company brought OLED screens to the latest generation iPad Pro models launched in May.

Sharp, Japan Display and LG Display declined to comment in response to Reuters' queries. Apple did not immediately respond to a request for comment.

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Game Developer Ubisoft Slides amid Muted Reception for 'Star Wars Outlaws'

A view of the Ubisoft Entertainment logo on a panel during a news conference at the company's headquarters in Saint-Mande, near Paris, France, September 8, 2022. REUTERS/Sarah Meyssonnier/File Photo Purchase Licensing Rights
A view of the Ubisoft Entertainment logo on a panel during a news conference at the company's headquarters in Saint-Mande, near Paris, France, September 8, 2022. REUTERS/Sarah Meyssonnier/File Photo Purchase Licensing Rights
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Game Developer Ubisoft Slides amid Muted Reception for 'Star Wars Outlaws'

A view of the Ubisoft Entertainment logo on a panel during a news conference at the company's headquarters in Saint-Mande, near Paris, France, September 8, 2022. REUTERS/Sarah Meyssonnier/File Photo Purchase Licensing Rights
A view of the Ubisoft Entertainment logo on a panel during a news conference at the company's headquarters in Saint-Mande, near Paris, France, September 8, 2022. REUTERS/Sarah Meyssonnier/File Photo Purchase Licensing Rights

Shares in French video game maker Ubisoft fell on Tuesday for a second consecutive day following a sluggish performance of its two recent releases, including the long-awaited "Star Wars Outlaws".

The shares, which closed 5.1% lower on Monday, were down 2.4% by 1114 GMT, trading at their lowest levels since 2015 and adding to their over 30% drop since the start of the year.

The decline was driven by a muted reception of Star Wars Outlaws, released on Friday, which follows lower than expected interest for the company's free-to-play game Xdefiant, said Midcap Partners analyst Charles-Louis Planade, Reuters reported.

The Outlaws premiere was one of the two big major game releases Ubisoft had slated for this year, with Assasin's Creed Shadows scheduled for release on Nov. 15.

After four years of negative cash flows amid game cancellations and delays, the family-owned company has been betting on these releases to support its financial recovery.

Chief Financial Officer Frederick Duguet said in July that Ubisoft expected the launch of Outlaws to boost net bookings in the July-September quarter.

Despite an overall positive reception by critics, Star Wars Outlaws had a "generally unfavorable" users' score of 4.9 out of 10 on review aggregation website Metacritic as of Tuesday.

"Star Wars Outlaws has struggled to meet our sales expectations despite positive critical reviews," J.P.Morgan analyst Daniel Kerven said in a note.

The game's development budget was at least 30% higher than that of Assasin's Creed Mirage, released last year, while data from video game live-streaming platform Twitch suggested it was underperforming AC Mirage by about 15%, Kerven added.

Kerven also lowered his sales expectations for Outlaws by 2 million units, to 5.5 million units in the year through March 2025.

Planade added that after a strong initial interest for Xdefiant, a first-person shooter game launched in May, there has been a sharp decline in Twitch viewership, and the game would likely have a minimal impact on Ubisoft's results over the next few quarters.