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ByteDance Plans New AI Model Trained With Huawei Chips

The ByteDance logo is seen at the company's office in Shanghai, China, July 4, 2023. REUTERS/Aly Song/File Photo
The ByteDance logo is seen at the company's office in Shanghai, China, July 4, 2023. REUTERS/Aly Song/File Photo
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ByteDance Plans New AI Model Trained With Huawei Chips

The ByteDance logo is seen at the company's office in Shanghai, China, July 4, 2023. REUTERS/Aly Song/File Photo
The ByteDance logo is seen at the company's office in Shanghai, China, July 4, 2023. REUTERS/Aly Song/File Photo

TikTok's Chinese parent ByteDance plans to develop an AI model trained primarily with chips from compatriot Huawei Technologies, said three people familiar with the matter, as US curbs turn the social media giant homeward in search of chips.
ByteDance has diversified to domestic suppliers of chips used in artificial intelligence and accelerated development of its own since the US in 2022 started restricting exports of advanced AI chips such as from market leader Nvidia, Reuters said.
AI has become central to the technology industry with firms in sectors as varied as gaming and e-commerce differentiating offerings through the integration of custom AI models - programs that employ pattern recognition to make decisions.
ByteDance's next step in the AI race is to use Huawei's Ascend 910B chip to train a large-language AI model, said the people, declining to be identified as the plan is confidential.
A fourth person also said ByteDance is planning a new AI model but could not say whether it will use Huawei chips.
ByteDance already uses the Ascend 910B primarily for less computationally intensive inference tasks, which involve pre-trained AI models making predictions, the three people and a separate source said.
Training AI models is far more demanding and requires huge amounts of data, necessitating the use of ultra-high-performance chips such as Nvidia's premium graphics processing units.
The new model's capability and complexity, measured by its computing parameters, will be less powerful than ByteDance's existing AI model Doubao, one of the people said.
ByteDance did not reply to a request for comment. Michael Hughes, a TikTok spokesman in Washington D.C., said, speaking on behalf of ByteDance, "The entire premise here is wrong. No new model is being developed".
Huawei did not reply to Reuters' requests for comment.
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ByteDance has ordered more than 100,000 Ascend 910B chips this year but has received fewer than 30,000 as of July, a pace too slow to meet company needs, one of the people said.
The constrained supply and limited computing power versus Nvidia's China-available chips have prevented ByteDance from setting a timeline for the new model, two of the people said.
ByteDance's current AI technology is used in its flagship large-language model launched in August 2023 and rebranded as chatbot Doubao, and in many other applications including a text-to-video tool Jimeng. It introduced two video-focused Doubao models this month to compete with OpenAI.
Use of such applications has ballooned since early this year, with ByteDance's chatbot becoming one of China's most popular apps with more than 10 million monthly active users.
The increased emphasis on AI has made ByteDance one of the largest buyers of Huawei's AI chips, the three people said.
It is also the biggest buyer of Nvidia's H20 AI chip, which the U.S. chipmaker tailored for the China market in response to trade restrictions, said two of the people. The TikTok owner is also Microsoft's biggest client in Asia for Nvidia chips accessible via cloud computing, said two separate sources.
Reuters previously reported that ByteDance allocated $2 billion for Nvidia chips last year.
Nvidia declined to comment. Microsoft did not reply to a request for comment.

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Can AI Make Video Games More Immersive? Some Studios Turn to AI-Fueled NPCs for More Interaction

The AI (Artificial Intelligence) letters and robot hand are placed on computer motherboard in this illustration taken, June 23, 2023. (Reuters)
The AI (Artificial Intelligence) letters and robot hand are placed on computer motherboard in this illustration taken, June 23, 2023. (Reuters)
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Can AI Make Video Games More Immersive? Some Studios Turn to AI-Fueled NPCs for More Interaction

The AI (Artificial Intelligence) letters and robot hand are placed on computer motherboard in this illustration taken, June 23, 2023. (Reuters)
The AI (Artificial Intelligence) letters and robot hand are placed on computer motherboard in this illustration taken, June 23, 2023. (Reuters)

For decades, video games have relied on scripted, stilted interactions with non-player characters to help shepherd gamers in their journeys. But as artificial intelligence technology improves, game studios are experimenting with generative AI to help build environments, assist game writers in crafting NPC dialogue and lend video games the improvisational spontaneity once reserved for table-top role-playing games.

In the multiplayer game “Retail Mage,” players help run a magical furniture store and assist customers in hopes of earning a five-star review. As a salesperson — and wizard — they can pick up and examine items or tell the system what they'd like to do with a product, such as deconstruct chairs for parts or tear a page from a book to write a note to a shopper.

A player’s interactions with the shop and NPCs around them — from gameplay mechanics to content and dialogue creation — are fueled by AI rather than a predetermined script to create more options for chatting and using objects in the shop.

“We believe generative AI can unlock a new kind of gameplay where the world is more responsive and more able to meet players at their creativity and the things that they come up with and the stories they want to tell inside a fantasy setting that we create for them,” said Michael Yichao, cofounder of Jam & Tea Studios, which created “Retail Mage.”

The typical NPC experience often leaves something to be desired. Pre-scripted interactions with someone meant to pass along a quest typically come with a handful of chatting options that lead to the same conclusion: players get the information they need and continue on. Game developers and AI companies say that by using generative AI tech, they aim to create a richer experience that allows for more nuanced relationships with the people and worlds that designers build.

Generative AI could also provide more opportunities for players to go off-script and create their own stories if designers can craft environments that feel more alive and can react to players' choices in real-time.

Tech companies continue to develop AI for games, even as developers debate how, and whether, they’ll use AI in their products. Nvidia created its ACE technologies to bring so-called “digital humans” to life with generative AI. Inworld AI provides developers with a platform for generative NPC behavior and dialogue. Gaming company Ubisoft said last year that it uses Ghostwriter, an in-house AI tool, to help write some NPC dialogue without replacing the video game writer.

A report released by the Game Developers Conference in January found that nearly half of developers surveyed said generative AI tools are currently being used in their workplace, with 31% saying they personally use those tools. Developers at indie studios were most likely to use generative AI, with 37% reporting using the tech.

Still, roughly four out of five developers said they worry about the ethical use of AI. Carl Kwoh, Jam & Tea's CEO, said AI should be used responsibly alongside creators to elevate stories — not to replace them.

“That’s always been the goal: How can we use this tool to create an experience that makes players more connected to each other?” said Kwoh, who is also one of the company’s founders. “They can tell stories that they couldn’t tell before.”

Using AI to provide NPCs with endless things to say is “definitely a perk,” Yichao said, but "content without meaning is just endless noise." That's why Jam & Tea uses AI — through Google's Gemma 2 and their own servers in Amazon — to give NPCs the ability to do more than respond, he said. They can look for objects as they’re shopping or respond to other NPCs to add “more life and reactivity than a typically scripted encounter.”

“I’ve watched players turn our shopping experience into a bit of a dating sim as they flirt with customers and then NPCs come up with very realistic responses,” he said. “It’s been really fun to see the game react dynamically to what players bring to the table.”

Demonstrating a conversation with an NPC in the game “Mecha BREAK,” in which players battle war machines, Ike Nnole said that Nvidia has made its AI “humans” respond faster than they previously could by using small language models. Using Nvidia's AI, players can interact with the mechanic, Martel, by asking her to do things like customize the color of a mech machine.

“Typically, a gamer would go through menus to do all this,” Nnole, a senior product marketing manager at Nvidia said. “Now it could be a much more interactive, much quicker experience.”

Artificial Agency, a Canadian AI company, built an engine that allows developers to bring AI into any part of their game — not only NPCs, but also companions and “overseer agents” that can steer a player towards content they’re missing. The AI can also create tutorials to teach players a skill that they are missing so they can have more fun in-game, the company said.

“One way we like to put it is putting a game designer on the shoulder of everyone as they’re playing the game,” said Alex Kearney, cofounder of Artificial Agency. The company’s AI engine can be integrated at any stage of the game development cycle, she said.

Brian Tanner, Artificial Agency's CEO, said scripting every possible outcome of a game can be tedious and difficult to test. Their system allows designers to act more like directors, he said, by telling characters more about their motivation and background.

"These characters can improvise on the spot depending on what’s actually happening in the game,” Tanner said.

It's easy to run into a game's guardrails, Tanner said, where NPCs keep repeating the same phrase regardless of how players interact with them. But as AI continues to evolve, that will change, he added.

“It is truly going to feel like the world’s alive and like everything really reacts to exactly what’s happening," he said. “That’s going to add tremendous realism.”