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Google Tests Verified Check Marks in Search Results

A logo of Google is seen on the wall during the groundbreaking ceremony for Malaysia's first Google data center in Kuala Lumpur, Malaysia, 01 October 2024. (EPA)
A logo of Google is seen on the wall during the groundbreaking ceremony for Malaysia's first Google data center in Kuala Lumpur, Malaysia, 01 October 2024. (EPA)
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Google Tests Verified Check Marks in Search Results

A logo of Google is seen on the wall during the groundbreaking ceremony for Malaysia's first Google data center in Kuala Lumpur, Malaysia, 01 October 2024. (EPA)
A logo of Google is seen on the wall during the groundbreaking ceremony for Malaysia's first Google data center in Kuala Lumpur, Malaysia, 01 October 2024. (EPA)

Alphabet's Google is testing showing check marks next to certain companies on its search results, a company spokesperson said on Friday, in a move aimed at helping users identify verified sources and steer clear of fake websites.

Fraudulent websites impersonating official businesses or services could creep up in online search results, leading users to view false information about the business, deceiving users and potentially harming the brand.

"We regularly experiment with features that help shoppers identify trustworthy businesses online, and we are currently running a small experiment showing checkmarks next to certain businesses on Google," the spokesperson said.

Google already uses automated systems to identify pages with "scammy" or fraudulent content and prevent them from showing up in the search results.

The Verge reported the development earlier on Friday, adding that it spotted blue verified checkmarks next to official site links for companies including Microsoft, Meta and Apple on search results.

Only some users were able to see the feature, the Verge said, indicating Google has not rolled out the test widely yet.

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Elon Musk Says He is Still Committed to Being Tesla CEO in 5 years' Time

Elon Musk, Chief Executive Officer of SpaceX and Tesla and owner of Twitter, gestures as he attends the Viva Technology conference dedicated to innovation and startups at the Porte de Versailles exhibition centre in Paris, France, June 16, 2023. REUTERS/Gonzalo Fuentes/File Photo
Elon Musk, Chief Executive Officer of SpaceX and Tesla and owner of Twitter, gestures as he attends the Viva Technology conference dedicated to innovation and startups at the Porte de Versailles exhibition centre in Paris, France, June 16, 2023. REUTERS/Gonzalo Fuentes/File Photo
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Elon Musk Says He is Still Committed to Being Tesla CEO in 5 years' Time

Elon Musk, Chief Executive Officer of SpaceX and Tesla and owner of Twitter, gestures as he attends the Viva Technology conference dedicated to innovation and startups at the Porte de Versailles exhibition centre in Paris, France, June 16, 2023. REUTERS/Gonzalo Fuentes/File Photo
Elon Musk, Chief Executive Officer of SpaceX and Tesla and owner of Twitter, gestures as he attends the Viva Technology conference dedicated to innovation and startups at the Porte de Versailles exhibition centre in Paris, France, June 16, 2023. REUTERS/Gonzalo Fuentes/File Photo

Elon Musk said he is committed to staying on as Tesla's CEO for at least another five years, weeks after the electric vehicle maker's chair dismissed reports that the board had approached executive search firms about finding his successor.
Having reasonable control of Tesla was the most important factor in staying on as head of the company, he said on Tuesday at an economic forum in Qatar.
"Yes, no doubt about that at all," Musk said in response to a question on whether he planned to stick around as Tesla CEO, Reuters reported.
Tesla shares had briefly risen 3.3% on the comments but later pared gains to trade up about 1%. The stock is down 15% for the year.
Earlier this month, Tesla chair Robyn Denholm denied a Wall Street Journal report that said board members had reached out to several executive search firms to find a replacement for Musk.
Musk said at the event that Tesla had already turned around sales, and demand was strong in regions apart from Europe where the company has faced protests over his political views.
Tesla reported a 13% drop in first-quarter deliveries and some investors are bracing for another yearly decline in 2025, due to backlash against his political moves and as customers waited for cheaper versions of the redesigned Model Y crossover, its best-selling vehicle.
Musk also said that his internet service Starlink might go public at some point in the future, but that there was no rush.
Starlink has expanded rapidly worldwide to operate in more than 70 countries, with a strong focus on further growth in emerging markets such as India.
There should be some US AI regulations, but the sector should not be overregulated, said Musk.
His artificial intelligence company xAI is ramping up its data centre capacity to train more advanced models, by raising billions of dollars, as competition in AI intensifies. Its supercomputer cluster in Memphis, Tennessee, called "Colossus", is touted as the largest in the world.