‘Assassin’s Creed’ Maker Ubisoft Says Regularly Reviews Options after Buyout Report

This photograph taken on February 13, 2024, shows logo of Ubisoft video firm company adorn the main entrance of the company, where a strike call is planned on February 14, 2024, in Montpellier, south of France. (AFP)
This photograph taken on February 13, 2024, shows logo of Ubisoft video firm company adorn the main entrance of the company, where a strike call is planned on February 14, 2024, in Montpellier, south of France. (AFP)
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‘Assassin’s Creed’ Maker Ubisoft Says Regularly Reviews Options after Buyout Report

This photograph taken on February 13, 2024, shows logo of Ubisoft video firm company adorn the main entrance of the company, where a strike call is planned on February 14, 2024, in Montpellier, south of France. (AFP)
This photograph taken on February 13, 2024, shows logo of Ubisoft video firm company adorn the main entrance of the company, where a strike call is planned on February 14, 2024, in Montpellier, south of France. (AFP)

Ubisoft, the maker of the "Assassin's Creed", "Far Cry" and "Watch Dogs" video games, said on Monday it regularly reviewed "all its strategic options", but declined further comment on a recent report of buyout interest.

France's largest video games maker has long been seen as a takeover target and has lost half of its stock market value over the last twelve months. It has been plagued by delays and the underperformance of some of its key titles.

Ubisoft said in a statement that it would inform the market if and when appropriate. A spokesperson for the company declined to comment further when asked by Reuters whether the company had received any approach from potential bidders.

Monday's statement followed a report last week by Bloomberg News that Ubisoft's founding family, the Guillemots, and Chinese tech giant Tencent, were considering a buyout.

Shares in Ubisoft initially rose by up to 6% on Monday after the statement, topping the SBF 120 index, but reversed course and were down 1.8% at 0905 GMT.

The Guillemot family and Tencent together hold close to 25% of Ubisoft's share capital, LSEG data shows, after a deal in 2022 that saw the Chinese group acquire close to half of the Guillemots' holding.

The move capped a difficult period at Ubisoft, marked by a succession of delays of new video games and management changes.

Ubisoft's stock price slipped further last month after weaker-than-expected quarterly sales.

An underwhelming start for its new game "Star Wars Outlaws" followed the postponement of the launch of "Assassin’s Creed Shadows" by three months to February.

Ubisoft had hoped the two games would help turn around its performance as it implements cost cuts to manage its debt.



Canada Sues Google over Alleged Anticompetitive Practices in Online Ads

FILE PHOTO: The logo of Google LLC is shown on a building in San Diego, California, US, October 9, 2024. REUTERS/Mike Blake/File Photo
FILE PHOTO: The logo of Google LLC is shown on a building in San Diego, California, US, October 9, 2024. REUTERS/Mike Blake/File Photo
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Canada Sues Google over Alleged Anticompetitive Practices in Online Ads

FILE PHOTO: The logo of Google LLC is shown on a building in San Diego, California, US, October 9, 2024. REUTERS/Mike Blake/File Photo
FILE PHOTO: The logo of Google LLC is shown on a building in San Diego, California, US, October 9, 2024. REUTERS/Mike Blake/File Photo

Canada's antitrust watchdog said Thursday it is suing Google over alleged anticompetitive conduct in the tech giant’s online advertising business and wants the company to sell off two of its ad tech services and pay a penalty.
The Competition Bureau said that such action is necessary because an investigation into Google found that the company “unlawfully” tied together its ad tech tools to maintain its dominant market position, The Associated Press said.
The matter is now headed for the Competition Tribunal, a quasi-judicial body that hears cases brought forward by the competition commissioner about non-compliance with the Competition Act.
The bureau is asking the tribunal to order Google to sell its publisher ad server, DoubleClick for Publishers, and its ad exchange, AdX. It estimates Google holds a market share of 90% in publisher ad servers, 70% in advertiser networks, 60% in demand-side platforms and 50% in ad exchanges.
This dominance, the bureau said, has discouraged competition from rivals, inhibited innovation, inflated advertising costs and reduced publisher revenues.
“Google has abused its dominant position in online advertising in Canada by engaging in conduct that locks market participants into using its own ad tech tools, excluding competitors, and distorting the competitive process," Matthew Boswell, Commissioner of Competition, said in a statement.
Google, however, maintains the online advertising market is a highly competitive sector.
Dan Taylor, Google’s vice president of global ads, said in a statement that the bureau’s complaint “ignores the intense competition where ad buyers and sellers have plenty of choice.”
The statement added that Google intends to defend itself against the allegation.
US regulators want a federal judge to break up Google to prevent the company from continuing to squash competition through its dominant search engine after a court found it had maintained an abusive monopoly over the past decade.
The proposed breakup, floated in a 23-page document filed this month by the US Department of Justice, calls for sweeping punishments that would include a sale of Google’s industry-leading Chrome web browser and impose restrictions to prevent Android from favoring its own search engine.