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Adobe to Offer Free App to Help with Labeling AI-generated Content

Adobe logo is seen on smartphone in this illustration taken June 13, 2022. (Reuters)
Adobe logo is seen on smartphone in this illustration taken June 13, 2022. (Reuters)
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Adobe to Offer Free App to Help with Labeling AI-generated Content

Adobe logo is seen on smartphone in this illustration taken June 13, 2022. (Reuters)
Adobe logo is seen on smartphone in this illustration taken June 13, 2022. (Reuters)

Adobe said on Tuesday it will offer a free web-based app starting next year, aimed at helping the creators of images and videos to get credit for their work used in AI systems.

Since 2019, Adobe and other technology companies have been working on what the firms call "Content Credentials," a sort of digital stamp for photos and videos around the web to denote how they were created.

TikTok, which is owned by China's ByteDance, has already said it will use Content Credentials to help label AI-generated content, Reuters reported.

San Jose, California-based Adobe said it will offer a free service to allow the creators of photos and videos to affix Content Credentials to their work.

In addition to indicating that they authored the content, the creators can also use the free app to signal if they do not want their work to be used by AI training systems that ingest huge amounts of data, the company said.

The use of data in AI training systems has sparked legal responses in multiple industries, with publishers such as the New York Times suing OpenAI, while some other firms have opted to work out licensing deals.

As yet, no large AI company has agreed to abide by Adobe's system for transparency. In a release, Adobe said it was "actively working to drive industry-wide adoption" of its standards.

"By offering creators a simple, free and easy way to attach Content Credentials to what they create, we are helping them preserve the integrity of their work, while enabling a new era of transparency and trust online," Scott Belsky, chief strategy officer and executive vice president for design and emerging products at Adobe, said in a statement.

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Apple and Google Face UK Investigation into Mobile Browser Dominance

The logo of Google LLC is shown at an entrance to one of their buildings in San Diego, California, US, October 9, 2024. REUTERS/Mike Blake
The logo of Google LLC is shown at an entrance to one of their buildings in San Diego, California, US, October 9, 2024. REUTERS/Mike Blake
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Apple and Google Face UK Investigation into Mobile Browser Dominance

The logo of Google LLC is shown at an entrance to one of their buildings in San Diego, California, US, October 9, 2024. REUTERS/Mike Blake
The logo of Google LLC is shown at an entrance to one of their buildings in San Diego, California, US, October 9, 2024. REUTERS/Mike Blake

Apple and Google aren't giving consumers a genuine choice of mobile web browsers, a British watchdog said Friday in a report that recommends they face an investigation under new UK digital rules taking effect next year.

The Competition and Markets Authority took aim at Apple, saying the iPhone maker's tactics hold back innovation by stopping rivals from giving users new features like faster webpage loading. Apple does this by restricting progressive web apps, which don't need to be downloaded from an app store and aren't subject to app store commissions, the report said, The AP reported.

“This technology is not able to fully take off on iOS devices,” the watchdog said in a provisional report on its investigation into mobile browsers that it opened after an initial study concluded that Apple and Google effectively have a chokehold on “mobile ecosystems.”

The CMA's report also found that Apple and Google manipulate the choices given to mobile phone users to make their own browsers “the clearest or easiest option.”

And it said that the a revenue-sharing deal between the two US Big Tech companies “significantly reduces their financial incentives” to compete in mobile browsers on Apple's iOS operating system for iPhones.

Both companies said they will “engage constructively” with the CMA.

Apple said it disagreed with the findings and said it was concerned that the recommendations would undermine user privacy and security.

Google said the openness of its Android mobile operating system “has helped to expand choice, reduce prices and democratize access to smartphones and apps" and that it's “committed to open platforms that empower consumers.”

It's the latest move by regulators on both sides of the Atlantic to crack down on the dominance of Big Tech companies. US federal prosecutors this week unveiled their proposals to force Google to sell off its Chrome browser as they target its monopoly in online search.

The CMA's final report is due by March. The watchdog indicated it would recommend using the UK's new digital competition rulebook set to take effect next year, which includes new powers to rein in tech companies, to prioritize further investigation into Apple’s and Google’s “activities in mobile ecosystems."