Rectangular Steering Wheels, Floating Cars and Deluxe EVs Debut at Paris Auto Show

 A view of the logo of BYD during the launch of the BYD eMAX 7, an electric MPV by Chinese car and battery maker BYD, in New Delhi, India, October 8, 2024. (Reuters)
A view of the logo of BYD during the launch of the BYD eMAX 7, an electric MPV by Chinese car and battery maker BYD, in New Delhi, India, October 8, 2024. (Reuters)
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Rectangular Steering Wheels, Floating Cars and Deluxe EVs Debut at Paris Auto Show

 A view of the logo of BYD during the launch of the BYD eMAX 7, an electric MPV by Chinese car and battery maker BYD, in New Delhi, India, October 8, 2024. (Reuters)
A view of the logo of BYD during the launch of the BYD eMAX 7, an electric MPV by Chinese car and battery maker BYD, in New Delhi, India, October 8, 2024. (Reuters)

Chinese and European automakers are launching new models at the Paris auto show on Monday, with both heavily focusing on their electric ranges, even as demand slows and the EU gears up to impose tariffs on Chinese-made EVs later this month.

Below are some of the launches expected to generate buzz at the show, Europe's biggest. Organizers have counted around 50 European or world premieres.

CHINA'S OFFERING

Chinese EV giant BYD, which has entered many European markets this summer, is hoping to challenge Tesla's Model Y with a mid-sized electric SUV known as the Sea Lion 07.

It will also premiere for France its luxury, plug-in hybrid SUV, the Yangwang U8, which is capable of floating in the event of accidents involving water. It can also park sideways or make a complete turn on the spot thanks to four electric motors, one in each wheel.

China's state-owned GAC is launching the second generation of its compact electric crossover SUV, the Aion V, with a range of up to 750 kilometers (466 miles).

FAW's Hongqi, or Red Flag, known as former Chinese leader Chairman Mao Zedong's favored car brand and considered the nation's equivalent of a Rolls Royce, will launch its imposing luxury electric range, including the 5.2-meter long E-HS9, and EH7 and EHS7 models.

Startup Leapmotor will show the small EV T03 and new electric SUVs, the C10 and B10.

EUROPEAN MANUFACTURERS

Local manufacturer Renault is unveiling its small electric SUV, the R4, a modern version of the famous Renault 4 from the sixties, as well as a new Dacia Bigster, a larger version of the bestselling SUV Duster.

Alpine, Renault's sport brand, will unveil a show car for its forthcoming A390 fastback, its second fully electric model.

Volkswagen will premiere its seven-seater VW Tayron SUV that comes as a mild hybrid or plug-in hybrid, and available for order from 45,475 euros ($49,763).

Stellantis will launch the new compact Citroen C4 and C4X that have hybrid, electric and pure combustion-engine versions.

Peugeot, which has previously designed a mini steering wheel, is showing a rectangular wheel, or the Hypersquare, which will appear in the first car showrooms from 2026.



Canada Sues Google over Alleged Anticompetitive Practices in Online Ads

FILE PHOTO: The logo of Google LLC is shown on a building in San Diego, California, US, October 9, 2024. REUTERS/Mike Blake/File Photo
FILE PHOTO: The logo of Google LLC is shown on a building in San Diego, California, US, October 9, 2024. REUTERS/Mike Blake/File Photo
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Canada Sues Google over Alleged Anticompetitive Practices in Online Ads

FILE PHOTO: The logo of Google LLC is shown on a building in San Diego, California, US, October 9, 2024. REUTERS/Mike Blake/File Photo
FILE PHOTO: The logo of Google LLC is shown on a building in San Diego, California, US, October 9, 2024. REUTERS/Mike Blake/File Photo

Canada's antitrust watchdog said Thursday it is suing Google over alleged anticompetitive conduct in the tech giant’s online advertising business and wants the company to sell off two of its ad tech services and pay a penalty.
The Competition Bureau said that such action is necessary because an investigation into Google found that the company “unlawfully” tied together its ad tech tools to maintain its dominant market position, The Associated Press said.
The matter is now headed for the Competition Tribunal, a quasi-judicial body that hears cases brought forward by the competition commissioner about non-compliance with the Competition Act.
The bureau is asking the tribunal to order Google to sell its publisher ad server, DoubleClick for Publishers, and its ad exchange, AdX. It estimates Google holds a market share of 90% in publisher ad servers, 70% in advertiser networks, 60% in demand-side platforms and 50% in ad exchanges.
This dominance, the bureau said, has discouraged competition from rivals, inhibited innovation, inflated advertising costs and reduced publisher revenues.
“Google has abused its dominant position in online advertising in Canada by engaging in conduct that locks market participants into using its own ad tech tools, excluding competitors, and distorting the competitive process," Matthew Boswell, Commissioner of Competition, said in a statement.
Google, however, maintains the online advertising market is a highly competitive sector.
Dan Taylor, Google’s vice president of global ads, said in a statement that the bureau’s complaint “ignores the intense competition where ad buyers and sellers have plenty of choice.”
The statement added that Google intends to defend itself against the allegation.
US regulators want a federal judge to break up Google to prevent the company from continuing to squash competition through its dominant search engine after a court found it had maintained an abusive monopoly over the past decade.
The proposed breakup, floated in a 23-page document filed this month by the US Department of Justice, calls for sweeping punishments that would include a sale of Google’s industry-leading Chrome web browser and impose restrictions to prevent Android from favoring its own search engine.