PIF, Google Cloud Partner to Establish AI Hub in Saudi Arabia

PIF and Google Cloud announced on Wednesday a strategic partnership to establish a global artificial intelligence (AI) hub near Dammam, in Saudi Arabia's Eastern Region.
According to a press release issued by the PIF, the landmark partnership, signed at the 8th edition of the Future Investment Initiative (FII8), further positions Saudi Arabia as a global AI hub and a top destination for enterprises and startups. This collaboration aims to enhance the Saudi workforce by offering AI programs to millions of students and professionals, supporting the national objective of growing the information and communication technology (ICT) sector by 50%.
Under this partnership, customers will be able to leverage Google Cloud’s technology to drive growth across industries and expand the capacity for AI application delivery. Businesses and their consumers can anticipate improved AI application quality and data services, delivered locally and with greater efficiency, SPA reported.
Subject to regulatory approvals, the partnership will emphasize joint research on Arabic language models and Saudi-specific AI applications. Enabled by Google Cloud’s substantial investment and expertise in custom silicon, this high-performance infrastructure will feature the latest tensor processing unit (TPU) and graphics processing unit (GPU) accelerators, along with the Vertex AI platform—Google Cloud’s specialized development environment for building generative AI applications.
The release added atht this collaboration underscores Saudi Arabia’s attractiveness for major tech initiatives. Investors are drawn to the nation’s strategic location at the crossroads of three continents, its advanced infrastructure, its access to fast-growing Middle Eastern markets, and the potential for reliable and affordable renewable energy to support the AI hub.
Governor of PIF Yasir Al-Rumayyan said, “We are delighted to welcome this new Google Cloud AI hub to Saudi Arabia. This partnership demonstrates PIF’s dedication to fostering an AI-friendly environment through investments in human capital and technology, upskilling thousands with cutting-edge tools to support our sustainable and innovative infrastructure goals. Saudi Arabia is a prime location for global tech partners, as PIF brings both sector expertise and a long-term approach to investment.”
Meanwhile, President and Chief Investment Officer of Alphabet and Google Ruth Porat added, “This strategic partnership will accelerate the adoption of AI in the local language and across industries—including healthcare, retail, financial services, and more—for enterprises and startups in Saudi Arabia, across the Middle East, Africa, and worldwide. As part of Saudi Arabia’s vibrant technology ecosystem, we aim to create highly skilled jobs for Saudis and provide opportunities for global businesses to drive growth through cloud adoption.”
Technology is one of PIF’s priority investment sectors, enabling critical areas of the economy, including entertainment, financial services, healthcare, transportation, logistics, utilities, and renewables. PIF’s telecom, communications, and technology investments include the Saudi Information Technology Company (SITE), which delivers digital and cyber services through national talent, and iot squared, a company specializing in the Internet of Things.
To advance Arabic-language models, PIF and Google Cloud will explore enhancing the Arabic-language capabilities of Gemini, Google’s generative AI model family, by integrating additional Arabic datasets with Google Cloud’s technology. This will provide local businesses, researchers, and developers the opportunity to incorporate these models into their systems, enabling sophisticated Arabic-language AI agents and applications.
Preliminary research commissioned by Google Cloud and conducted by tech policy advisory firm Access Partnership estimates the new AI hub could contribute a cumulative $71 billion to Saudi Arabia’s GDP over eight years. Increased economic activity from AI adoption is expected to support the creation of thousands of highly skilled direct and indirect jobs.
These investments expand on Google Cloud’s existing presence in Saudi Arabia, which includes the Dammam cloud region, launched last year as part of Google Cloud’s global network of 40 regions.

Google has proposed more changes to its search results in Europe after some smaller rivals complained about lower traffic to their sites resulting from previous tweaks by the Alphabet unit and as EU antitrust regulators consider levying charges against the company under new EU tech rules.

Under the Digital Markets Act, Google is prohibited from favoring its products and services on its platform. The Act kicked in last year and is aimed at reining in the power of Big Tech.

The world's most popular internet search engine has since then tried to address conflicting demands from price-comparison sites, hotels, airlines and small retailers, among others. The latter three groups said their direct booking clicks have fallen by 30% due to recent Google changes.

"We have therefore proposed more changes to our European search results to try to accommodate these requests, while still meeting the goals set by the DMA," Google's legal director, Oliver Bethell, said in a blog post on Tuesday.

Changes include introducing expanded and equally formatted units allowing users to choose between comparison sites and supplier websites, new formats letting rivals show prices and pictures on their websites as well as new ad units for comparison sites.

"We think the latest proposal is the right way to balance the difficult trade-offs that the DMA involves," Bethell said.

For its search results in Germany, Belgium and Estonia, Google also plans to remove the map showing the location of hotels and the results beneath the map, similar to its old "ten blue links" format from years ago, as part of a short test to gauge users' interest.

"We're very reluctant to take this step, as removing helpful features does not benefit consumers or businesses in Europe," Bethell said.

Google has been in the European Commission's crosshairs since March. DMA violations can cost companies as much as 10% of their annual global turnover.

PIF, Google Cloud Partner to Establish AI Hub in Saudi Arabia