Adobe Adds AI Tools to its Stock Photography Business

Figurines are seen in front of the Adobe logo in this illustration taken June 13, 2022. (Reuters)
Figurines are seen in front of the Adobe logo in this illustration taken June 13, 2022. (Reuters)
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Adobe Adds AI Tools to its Stock Photography Business

Figurines are seen in front of the Adobe logo in this illustration taken June 13, 2022. (Reuters)
Figurines are seen in front of the Adobe logo in this illustration taken June 13, 2022. (Reuters)

Adobe on Tuesday added software tools that let its customers use artificial intelligence to create images based on its library of stock images, while still paying the original creators of those images.

Adobe, the company behind tools such as Photoshop that are widely used in the content creation business, has been rushing to add AI tools to its software as it faces image generation technology from newer firms such as OpenAI. Adobe's strategy has been to ensure that content it generates is legally safe to use in commercial work and to compensate artists, Reuters reported

The tools released Tuesday let customers start with a stock image from Adobe's collection then modify it with AI to meet their needs. The creator of the original image is compensated as if their unmodified original image was used.

Matthew Smith, vice president at Adobe for strategy, design and emerging products, said that while some Adobe users like to generate images from text prompts, many customers want conventional stock imagery modified a bit for their specific purpose.

"A majority of people still have a blank canvas problem," Smith told Reuters. "Generative AI is not replacing stock (imagery). It's not replacing creatives or contributors. It's enhancing and giving them more potential opportunity to increase their earnings."



Hyundai Motor America Is Recalling 42,465 US Vehicles

FILE - A line of 2022 Santa Fe SUV's sit outside a Hyundai dealership Sunday, Sept. 12, 2021, in Littleton, Colo. (AP Photo/David Zalubowski, File)
FILE - A line of 2022 Santa Fe SUV's sit outside a Hyundai dealership Sunday, Sept. 12, 2021, in Littleton, Colo. (AP Photo/David Zalubowski, File)
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Hyundai Motor America Is Recalling 42,465 US Vehicles

FILE - A line of 2022 Santa Fe SUV's sit outside a Hyundai dealership Sunday, Sept. 12, 2021, in Littleton, Colo. (AP Photo/David Zalubowski, File)
FILE - A line of 2022 Santa Fe SUV's sit outside a Hyundai dealership Sunday, Sept. 12, 2021, in Littleton, Colo. (AP Photo/David Zalubowski, File)

South Korean carmaker Hyundai Motor is recalling about 42,465 vehicles in the US due to improperly routed wiring that may increase the risk of a crash, the US National Highway Traffic Safety Administration said on Saturday.
The recall includes certain 2025 Tucson and Santa Cruz vehicles, according to Reuters.
The US auto safety regulator said that a vehicle transmission that could move out of "Park" mode without the driver pressing the brake pedal could cause the vehicle to roll away, raising the risk of a crash.
On Friday, the automaker also recalled over 145,000 electric vehicles in the US due to a loss of drive power.