Apple Facing Hurdles in Adapting Baidu AI Models for China, The Information Reports

FILE PHOTO: A logo is pictured outside the Apple Fifth Avenue store as Apple's Vision Pro headset is presented there, in Manhattan in New York City, US, February 2, 2024. REUTERS/Brendan McDermid/File Photo
FILE PHOTO: A logo is pictured outside the Apple Fifth Avenue store as Apple's Vision Pro headset is presented there, in Manhattan in New York City, US, February 2, 2024. REUTERS/Brendan McDermid/File Photo
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Apple Facing Hurdles in Adapting Baidu AI Models for China, The Information Reports

FILE PHOTO: A logo is pictured outside the Apple Fifth Avenue store as Apple's Vision Pro headset is presented there, in Manhattan in New York City, US, February 2, 2024. REUTERS/Brendan McDermid/File Photo
FILE PHOTO: A logo is pictured outside the Apple Fifth Avenue store as Apple's Vision Pro headset is presented there, in Manhattan in New York City, US, February 2, 2024. REUTERS/Brendan McDermid/File Photo

f Apple and Baidu are working to add AI features to iPhones sold in China, but are facing hurdles that could hurt the tech giant's phone sales in the country, The Information reported on Wednesday.

The companies, which are adapting Baidu's large language models for iPhone users, are grappling with issues such as the LLMs' understanding of prompts and accuracy in responding to common scenarios, according to the report.

Apple and Baidu did not immediately respond to Reuters' requests for comment.

Sales of iPhone in China slipped 0.3%, while rival Huawei posted a 42% surge in sales in the third quarter, research firm IDC had said in October, as competition intensifies in the world's largest smartphone market.

Apple's long-awaited iPhone 16 launch in September had drawn scorn in China for its lack of artificial intelligence features.

Also, Apple's privacy policies do not allow collection of data from iPhone users who make AI-related queries, but Baidu wants to save and analyze this data, according to the report.

Baidu's most advanced model, Ernie 4.0, is being employed as the foundation for Apple's genAI services on the iPhone, Mac and iPad, The Information said, citing people familiar with the matter.

Siri will also use Baidu's AI models, according to the report.



Apple Names Insider Sabih Khan as COO

The Apple logo is seen on the Apple store at The Marche Saint Germain in Paris, France July 15, 2020. (Reuters)
The Apple logo is seen on the Apple store at The Marche Saint Germain in Paris, France July 15, 2020. (Reuters)
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Apple Names Insider Sabih Khan as COO

The Apple logo is seen on the Apple store at The Marche Saint Germain in Paris, France July 15, 2020. (Reuters)
The Apple logo is seen on the Apple store at The Marche Saint Germain in Paris, France July 15, 2020. (Reuters)

Apple on Tuesday named insider Sabih Khan as its chief operating officer, taking over from Jeff Williams, as part of a long-planned succession.

Khan, who has been with Apple for 30 years and is currently the senior vice president of operations, will take on the new role later this month, the iPhone maker said in a statement.

Before joining Apple's procurement group in 1995, he worked as an applications development engineer and key account technical leader at GE Plastics.

Williams will continue to report to CEO Tim Cook and oversee the company's design team and Apple Watch.

The design team will report directly to Cook after Williams retires late in the year.