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Apple Offers iPhone Discounts in China as Competition Intensifies

FILE - The new iPhone 16 is displayed during an announcement of new products at Apple headquarters Monday, Sept. 9, 2024, in Cupertino, Calif. (AP Photo/Juliana Yamada, File)
FILE - The new iPhone 16 is displayed during an announcement of new products at Apple headquarters Monday, Sept. 9, 2024, in Cupertino, Calif. (AP Photo/Juliana Yamada, File)
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Apple Offers iPhone Discounts in China as Competition Intensifies

FILE - The new iPhone 16 is displayed during an announcement of new products at Apple headquarters Monday, Sept. 9, 2024, in Cupertino, Calif. (AP Photo/Juliana Yamada, File)
FILE - The new iPhone 16 is displayed during an announcement of new products at Apple headquarters Monday, Sept. 9, 2024, in Cupertino, Calif. (AP Photo/Juliana Yamada, File)

Apple is offering rare discounts of up to 500 yuan ($68.50) on its latest iPhone models in China, as the US tech giant moves to defend its market share against rising competition from domestic rivals like Huawei.
The four-day promotion, running from Jan. 4-7, applies to several iPhone models when purchased using specific payment methods, according to its website.
The flagship iPhone 16 Pro with a starting price of 7,999 yuan and the iPhone 16 Pro Max with a starting price of 9,999 yuan will see the highest discount of 500 yuan. The iPhone 16 and iPhone 16 Plus will receive a 400 yuan reduction.
The discounts come as consumers remain cautious with spending amid China's slowing economy and deflationary pressures, with the country's consumer inflation hitting a five-month low in November.
Apple is grappling with declining market share in China, the world's largest smartphone market, where local manufacturers have intensified competition, Reuters said.
Huawei has emerged as a particularly strong challenger since its return to the premium segment in August 2023 with locally-made chipsets. Huawei had cut the prices of a variety of high-end devices, including mobile phones, by up to 3,000 yuan over the weekend on one of China's leading e-commerce platforms.
Apple briefly fell out of China's top five smartphone vendors in the second quarter of 2024 before recovering in the third quarter. The US company's smartphone sales in China still slipped 0.3% during the third quarter from a year earlier, while Huawei's sales surged 42%, according to research firm IDC.
The Apple promotion also includes discounts of 200 to 300 yuan on older iPhone models, as well as other categories of products such as MacBook laptops and iPad tablets. Customers must use designated payment methods including WeChat Pay or Alipay to qualify for the discounts.

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US Self-driving Car Companies Seek Boost under Trump

A Ford Fusion hybrid, Level 4 autonomous vehicle, used by Ford Motor and Domino's Pizza to test a self-driving pizza delivery car in Michigan, is displayed during Press Days of the North American International Auto Show at Cobo Center in Detroit, Michigan, US, January 16, 2018. REUTERS/Rebecca Cook/File Photo
A Ford Fusion hybrid, Level 4 autonomous vehicle, used by Ford Motor and Domino's Pizza to test a self-driving pizza delivery car in Michigan, is displayed during Press Days of the North American International Auto Show at Cobo Center in Detroit, Michigan, US, January 16, 2018. REUTERS/Rebecca Cook/File Photo
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US Self-driving Car Companies Seek Boost under Trump

A Ford Fusion hybrid, Level 4 autonomous vehicle, used by Ford Motor and Domino's Pizza to test a self-driving pizza delivery car in Michigan, is displayed during Press Days of the North American International Auto Show at Cobo Center in Detroit, Michigan, US, January 16, 2018. REUTERS/Rebecca Cook/File Photo
A Ford Fusion hybrid, Level 4 autonomous vehicle, used by Ford Motor and Domino's Pizza to test a self-driving pizza delivery car in Michigan, is displayed during Press Days of the North American International Auto Show at Cobo Center in Detroit, Michigan, US, January 16, 2018. REUTERS/Rebecca Cook/File Photo

A group representing self-driving car companies on Tuesday called on the US government to do more to speed the deployment of autonomous vehicles and remove barriers to adoption.

"The federal government is the one that needs to lead when it comes to vehicle design, construction and performance, and we just have not seen enough action out of the federal government in recent years," Jeff Farrah, who heads the Autonomous Vehicle Industry Association, said in an interview.

The group includes Volkswagen Ford, Alphabet's Waymo, Amazon.com's Zoox, Uber and others, Reuters reported.

The group released a policy framework calling on the US Department of Transportation (USDOT) to "assert its responsibility over the design, construction, and performance of autonomous vehicles and increase its efforts in key areas."

The group added that "federal inaction has created regulatory uncertainty" and warned China is determined to take the United States lead on autonomous vehicle technology.

"We want to make sure there is a clear pathway to getting these next-generation vehicles on the road," said Farrah.

"We have been frustrated by the lack of progress."

In December 2023, the group and others called on the USDOT to do more.

Transportation Secretary Pete Buttigieg said in an interview on Monday the government was ensuring that self-driving cars would be much better than human drivers.

"I think being very rigorous in these early stages is helping these technologies start to meet their potential to save lives," Buttigieg said, adding the oversight would boost public acceptance.

The industry faces scrutiny after a pedestrian was seriously injured in October 2023 by a General Motors Cruise vehicle. The USDOT has opened investigations into self-driving vehicles operated by Cruise, Waymo and Zoox.

The autonomous vehicle group wants Congress to clarify human controls are unnecessary in automated vehicles meeting performance standards and allow companies to disable a self-driving vehicles' manual controls. It also called for creating a national AV safety data repository that would be available to state transportation agencies.

Last month, the USDOT proposed streamlining reviews of petitions to deploy self-driving vehicles without human controls like steering wheels or brake pedals.

Efforts in Congress to make it easier to deploy robotaxis on US roads without human controls have been stymied for years but may be boosted when President-elect Donald Trump takes office.

Reuters and other outlets have reported Trump wants to ease deployment barriers for self-driving vehicles. Tesla CEO Elon Musk, a close adviser to Trump, said in October the automaker would roll out driverless ride-hailing services in 2025.