Volkswagen to Make Added Investments in US, CFO Says in Davos

A Volkswagen logo is pictured during the Volkswagen Group's annual general meeting in Berlin, Germany, May 3, 2018. (Reuters)
A Volkswagen logo is pictured during the Volkswagen Group's annual general meeting in Berlin, Germany, May 3, 2018. (Reuters)
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Volkswagen to Make Added Investments in US, CFO Says in Davos

A Volkswagen logo is pictured during the Volkswagen Group's annual general meeting in Berlin, Germany, May 3, 2018. (Reuters)
A Volkswagen logo is pictured during the Volkswagen Group's annual general meeting in Berlin, Germany, May 3, 2018. (Reuters)

Volkswagen will need to make additional investments in the United States to hit its target of doubling market share there, its CFO Arno Antlitz said on the sidelines of the World Economic Forum annual meeting in Davos on Thursday.

"We need additional initiatives ... to double market share, you have to be even more local," Antlitz said when asked whether Volkswagen plans to expand its plant in Chattanooga, Tennessee.

"We are strong in Europe, but we need to do more 'value-added' in the US," added Antlitz, listing research and development as a potential area for investment.

"But we have to decide on the project first," he told the Reuters Global Markets Forum, declining to give further details.

Volkswagen has previously said it aimed to hit 10% market share in the US, a goal investors and analysts are sceptical the carmaker can achieve in a crowded market. It currently has around 4% market share, according to Reuters calculations.

The CFO declined to comment on how the carmaker would react if US President Donald Trump follows through on threats to impose tariffs on imports from Europe, Mexico and Canada, saying it was "too early".

Volkswagen's global production chain puts the carmaker directly in the line of fire for Trump's tariffs. Its Audi and Porsche brands have no US manufacturing base, its VW passenger car brand's US sales consist mainly of imports from its Mexican plant, and its battery cell plant under construction in Canada was set to deliver batteries to the United States.

The German carmaker plans to bring in range extenders, small combustion engines which charge an EV battery to extend its range, into more of its models, Antlitz said, in an attempt to appeal to customers who are hesitant to make the switch to EVs.



Report: Apple Considering Raising iPhone Prices

People visit an Apple store promoting its iPhone 16 at an outdoor shopping mall in Beijing, Sunday, May 11, 2025. (AP)
People visit an Apple store promoting its iPhone 16 at an outdoor shopping mall in Beijing, Sunday, May 11, 2025. (AP)
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Report: Apple Considering Raising iPhone Prices

People visit an Apple store promoting its iPhone 16 at an outdoor shopping mall in Beijing, Sunday, May 11, 2025. (AP)
People visit an Apple store promoting its iPhone 16 at an outdoor shopping mall in Beijing, Sunday, May 11, 2025. (AP)

Apple is weighing price hikes for its upcoming fall iPhone lineup, but is keen to avoid linking any increases to US tariffs on imports from China, where most of its devices are assembled, the Wall Street Journal reported on Monday.

The technology giant's shares were up 7% in premarket trading, tracking gains in the wider market after Washington and Beijing agreed to temporarily slash the reciprocal tariffs on Monday. But Chinese imports will still be subject to a 30% levy in the US.

Apple is among the most prominent firms caught in US-China trade tensions, which intensified in recent months after a series of tariffs initiated by President Donald Trump.

The company did not immediately respond to a Reuters request for comment on the WSJ report, which cited people familiar with the matter.

Raising prices could help Apple cushion higher costs stemming from the tariffs that have hampered global supply chains and forced the company to shift more production to India.

Apple said earlier this month that tariffs were expected to add about $900 million in costs during the April-June quarter and that it would source a majority of the iPhones sold in the US in the period from India.

Analysts have for months speculated about a price increase from Apple, but warned that such a move could cost it market share, especially as rivals such as Samsung try to attract consumers with AI features that Apple has been slow to roll out.

The cheapest iPhone 16 model was launched in the US with a sticker price of $799, but could cost as much as $1,142 due to tariffs, per projections last month from Rosenblatt Securities, which say the cost could rise by 43%.

The WSJ report said Apple was planning on coupling the price hikes with new features and design changes including an ultrathin design, which could help justify the increases.