AI Can Identify Women at Risk of Breast Cancer Years in Advance, Study Finds

Visitors walk past a sculpture of a pink ribbon installed to promote the "Pink Ribbon" breast cancer awareness campaign in this illustration, October 5, 2011. (Reuters)
Visitors walk past a sculpture of a pink ribbon installed to promote the "Pink Ribbon" breast cancer awareness campaign in this illustration, October 5, 2011. (Reuters)
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AI Can Identify Women at Risk of Breast Cancer Years in Advance, Study Finds

Visitors walk past a sculpture of a pink ribbon installed to promote the "Pink Ribbon" breast cancer awareness campaign in this illustration, October 5, 2011. (Reuters)
Visitors walk past a sculpture of a pink ribbon installed to promote the "Pink Ribbon" breast cancer awareness campaign in this illustration, October 5, 2011. (Reuters)

Artificial intelligence is able to identify women who have an elevated risk of developing breast cancer several years before it is diagnosed, the Norwegian Institute of Public Health (FHI) said on Tuesday.

Five researchers from FHI, the University of California and the University of Washington were given access to a commercially available AI program to retroactively analyze the mammographies of 116,495 women who took part in a Norwegian detection program between 2004 and 2018.

In total, 1,607 of the women developed breast cancer.

The algorithm was able to predict which women ran a higher risk of developing breast cancer, and even identify which breast was at risk, four to six years before a diagnosis.

"We noted that the breast which developed cancer had an AI score about twice as high as the other breast," said Solveig Hofvind, who heads the detection program and the AI project.

"The study shows that the AI algorithms already available on the market can be used to develop more personalized detection programs," she said.

AI could be used for early detection of breast cancer, to reduce costs and better target at-risk populations, FHI said.

According to the World Health Organization, 670,000 women died of breast cancer in 2022, the most common form of cancer among women in most countries.

The study is published in the Journal of the American Medical Association Network, which edits a collection of prestigious medical journals.

The Norwegian detection program also launched a project last year involving 140,000 women to determine whether AI could be as efficient as, or even better than, radiologists to diagnose cancer cases.



WhatsApp to Start Showing Ads to Users in Some Parts of the Messaging App

A WhatsApp icon is displayed on an iPhone, Nov. 15, 2018, in Gelsenkirchen, Germany. (AP)
A WhatsApp icon is displayed on an iPhone, Nov. 15, 2018, in Gelsenkirchen, Germany. (AP)
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WhatsApp to Start Showing Ads to Users in Some Parts of the Messaging App

A WhatsApp icon is displayed on an iPhone, Nov. 15, 2018, in Gelsenkirchen, Germany. (AP)
A WhatsApp icon is displayed on an iPhone, Nov. 15, 2018, in Gelsenkirchen, Germany. (AP)

WhatsApp said Monday that users will start seeing ads in some parts of the app, as owner Meta Platforms moves to cultivate a new revenue stream by tapping the billions of people that use the messaging service.

Advertisements will be shown only in the app's Updates tab, which is used by as many as 1.5 billion people each day. However, they won't appear where personal chats are located, developers said.

"The personal messaging experience on WhatsApp isn’t changing, and personal messages, calls and statuses are end-to-end encrypted and cannot be used to show ads," WhatsApp said in a blog post.

It’s a big change for the company, whose founders Jan Koum and Brian Acton vowed to keep the platform free of ads when they created it in 2009.

Facebook purchased WhatsApp in 2014 and the pair left a few years later. Parent company Meta has long been trying to generate revenue from WhatsApp.

WhatsApp said ads will be targeted to users based on information like the user's age, the country or city where they're located, the language they're using, the channels they're following in the app, and how they're interacting with the ads they see.

WhatsApp said it won't use personal messages, calls and groups that a user is a member of to target ads to the user.

It's one of three advertising features that WhatsApp unveiled on Monday as it tries to monetize the app's user base. Channels will also be able to charge users a monthly fee for subscriptions so they can get exclusive updates. And business owners will be able to pay to promote their channel's visibility to new users.