Search engine giant Baidu beat quarterly revenue estimates on Tuesday, indicating some recovery in the Chinese advertising market.
Baidu has offset losses through its AI Cloud segment's growth, and in a strategic shift amid intensifying competition, announced last week that its next-generation AI model Ernie will become open-source from June 30, Reuters reported.
Baidu's online marketing business, which contributes the majority of its revenue, stood at 19.34 billion yuan ($2.66 billion). Analysts had estimated 19 billion yuan.
But its revenue that does not depend on online marketing rose 18% to 9.8 billion yuan, largely driven by its AI Cloud business.
The company reported a revenue of 34.12 billion yuan for the fourth quarter, beating analysts' estimate of 33.32 billion yuan, according to data compiled by LSEG.
Baidu's US-listed shares were down about 2% in premarket trading.
China's Baidu Reports Fourth-quarter Revenue Above Estimates

FILE PHOTO: The logo of Baidu's AI chatbot Ernie Bot is displayed near a screen showing the Baidu logo, in this illustration picture taken June 28, 2023. REUTERS/Florence Lo/Illustration/File Photo
China's Baidu Reports Fourth-quarter Revenue Above Estimates

FILE PHOTO: The logo of Baidu's AI chatbot Ernie Bot is displayed near a screen showing the Baidu logo, in this illustration picture taken June 28, 2023. REUTERS/Florence Lo/Illustration/File Photo
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