Xiaomi Prices Luxury Electric Sedan 35% Lower than Initially Promoted

Staff members stand near the company logo at a Xiaomi store in Shanghai, China November 1, 2021. Picture taken November 1, 2021. REUTERS/Aly Song
Staff members stand near the company logo at a Xiaomi store in Shanghai, China November 1, 2021. Picture taken November 1, 2021. REUTERS/Aly Song
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Xiaomi Prices Luxury Electric Sedan 35% Lower than Initially Promoted

Staff members stand near the company logo at a Xiaomi store in Shanghai, China November 1, 2021. Picture taken November 1, 2021. REUTERS/Aly Song
Staff members stand near the company logo at a Xiaomi store in Shanghai, China November 1, 2021. Picture taken November 1, 2021. REUTERS/Aly Song

Chinese electric vehicle maker Xiaomi on Thursday priced its luxury electric sedan, the SU7 Ultra, from 529,900 yuan ($72,931.72).

The final price of the car, announced by founder Lei Jun at an event streamed live from Beijing, is 35% lower than the initial sticker price of 814,900 yuan for pre-orders when the car made its debut at the end of October, Reuters reported.

A limited-edition of the luxury EV, whose specifications are yet to be disclosed, still sells for 814,900 yuan.

Buyers placing orders for the SU7 Ultra before the end of March are entitled to perks including lifelong free access to Xiaomi HAD end-to-end intelligent driving system that retails for 26,000 yuan, said Lei.

He made reference to Tesla's update to its autopilot software in China, which "has gone viral over the past two days, but still needs (users) to pay more than 60,000 yuan."

Xiaomi will start delivery to users as soon as possible after the official launch, the company said.



AlUla to Host First 'Instagram Creators Summit' in MENA

Throughout the summit, content creators will experience AlUla's natural beauty and rich legacy. SPA
Throughout the summit, content creators will experience AlUla's natural beauty and rich legacy. SPA
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AlUla to Host First 'Instagram Creators Summit' in MENA

Throughout the summit, content creators will experience AlUla's natural beauty and rich legacy. SPA
Throughout the summit, content creators will experience AlUla's natural beauty and rich legacy. SPA

Saudi Arabia’s AlUla is set to host the first-ever “Instagram Creators Summit” in the Middle East and North Africa (MENA) next week.

The event will take place on April 20-22, organized by Meta in partnership with the Royal Commission for AlUla, and in collaboration with the Saudi Tourism Authority and Riyadh Air.

The groundbreaking summit is the first of its kind in the region and will bring together leading content creators from around the world. The agenda includes interactive panel discussions, keynote speeches, and conversations about the future of content creation, covering topics such as social media, artificial intelligence, and the evolving digital landscape.
These creators collectively reach over 231 million followers worldwide, highlighting the growing importance of influencer marketing in today’s travel destinations.
Interactive dialogues will allow participants to engage directly with Meta’s product managers, while open forums will encourage the sharing of expertise and the building of strong collaborations among creators.
This summit presents an exceptional opportunity to gain insights, connect with industry leaders, and stay at the forefront of the ever-changing digital scene.
AlUla will also showcase its unique vision of blending cultural heritage preservation with digital innovation through discussions on safeguarding cultural identity amid rapid digital transformation. AlUla continues to demonstrate its unique ability to evolve while remaining rooted in its past—a city renewed through time, where heritage and innovation progress together.
Throughout the summit, content creators will experience AlUla's natural beauty and rich legacy, spanning over 200,000 years of human history and 7,000 years of continuous civilizations. Participants will also explore iconic archaeological landmarks such as Hegra, the first UNESCO World Heritage Site in Saudi Arabia, AlUla Old Town, and Madrasat Addeera—a hub for crafts, culture, and creativity in the AlJadidah Arts District.