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AI Personal Shoppers Hunt Down Bargain Buys 

A participant walks in front of an AI banner during the Microsoft AI Tour event in Jakarta, Indonesia, 27 May 2025. (EPA)
A participant walks in front of an AI banner during the Microsoft AI Tour event in Jakarta, Indonesia, 27 May 2025. (EPA)
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AI Personal Shoppers Hunt Down Bargain Buys 

A participant walks in front of an AI banner during the Microsoft AI Tour event in Jakarta, Indonesia, 27 May 2025. (EPA)
A participant walks in front of an AI banner during the Microsoft AI Tour event in Jakarta, Indonesia, 27 May 2025. (EPA)

Internet giants are diving deeper into e-commerce with digital aides that know shoppers' likes, let them virtually try clothes on, hunt for deals and even place orders.

The rise of virtual personal shoppers springs from generative artificial intelligence (AI) being put to work in "agents" specializing in specific tasks and given autonomy to complete them independently.

"This is basically the next evolution of shopping experiences," said CFRA Research analyst Angelo Zino.

Google last week unveiled shopping features built into a new "AI Mode".

It can take a person's own photo and meld it with that of a skirt, shirt or other piece of clothing spotted online, showing how it will look on them.

The AI adjusts the clothing size to fit, accounting for how fabrics drape, according to Google head of advertising and commerce Vidhya Srinivasan.

Shoppers can then set the price they would pay and leave the AI to relentlessly browse the internet for a deal, alerting the shopper when it finds one, and asking if it should buy using Google's payment platform.

"They're taking on Amazon a little bit," Techsponential analyst Avi Greengart said of Google.

The tool is also a way to make money from AI by increasing online traffic and opportunities to show ads, Greengart added.

The Silicon Valley tech titan did not respond to a query regarding whether it is sharing in revenue from shopping transactions.

- Bartering bots? -

OpenAI added a shopping feature to ChatGPT earlier this year, enabling the chatbot to respond to requests with product suggestions, consumer reviews and links to merchant websites.

Perplexity AI late last year began letting subscribers pay for online purchases without leaving its app.

Amazon in April added a "Buy for Me" mode to its Rufus digital assistant, allowing users to command it to make purchases at retailer websites off Amazon's platform.

Walmart head of technology Hari Vasudev recently spoke about adding an AI agent to the retail behemoth's online shopping portal, while also working with partners to make sure their digital agents keep Walmart products in mind.

Global payment networks Visa and Mastercard in April each said their technical systems were modernized to allow payment transactions by digital agents.

"As AI agents start to take over the bulk of product discovery and the decision-making process, retailers must consider how to optimize for this new layer of AI shoppers," said Elise Watson of Clarkston Consulting.

Retailers are likely to be left groping in the dark when it comes to what makes a product attractive to AI agents, according to Watson.

- Knowing the customer -

Analyst Zino does not expect AI shoppers to cause an e-commerce industry upheaval, but he does see the technology benefitting Google and Meta.

Not only do the Internet rivals have massive amounts of data about their users, but they are also among frontrunners in the AI race.

"They probably have more information on the consumer than anyone else out there," Zino said of Google and Meta.

Tech company access to data about users hits the hot-button issue of online privacy and who should control personal information.

Google plans to refine consumer profiles based on what people search for and promises that shoppers will need to authorize access to additional information such as email or app use.

Trusting a chatbot with one's buying decisions may spook some people, and while the technology might be in place the legal and ethical framework for it is not.

"The agent economy is here," said PSE Consulting managing director Chris Jones.

"The next phase of e-commerce will depend on whether we can trust machines to buy on our behalf."

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Technology

AI Offers Hope for Young Filmmakers Dreaming of an Oscar

Chinese USC student SiJia Zheng speaks about how he used artificial intelligence to modify his face and make him into all the different characters of his short film 'Torment'. Frederic J. BROWN / AFP
Chinese USC student SiJia Zheng speaks about how he used artificial intelligence to modify his face and make him into all the different characters of his short film 'Torment'. Frederic J. BROWN / AFP
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AI Offers Hope for Young Filmmakers Dreaming of an Oscar

Chinese USC student SiJia Zheng speaks about how he used artificial intelligence to modify his face and make him into all the different characters of his short film 'Torment'. Frederic J. BROWN / AFP
Chinese USC student SiJia Zheng speaks about how he used artificial intelligence to modify his face and make him into all the different characters of his short film 'Torment'. Frederic J. BROWN / AFP

Studying at the film school where Oscar-nominated "Sinners" director Ryan Coogler honed his craft, SiJia Zheng dreams of winning an Academy Award.

Now with the recent developments in artificial intelligence, he can see a shortcut to achieving his ambition.3

"That's a chance for beginners like me who can use AI to just make a film and to announce to the world that I have the ability to be a director," he told AFP.

Zheng, 29, who hails from China, is one of a burgeoning class of students at USC's School of Cinematic Arts, studying animation in a place that has long been a training ground for future Pixar and DreamWorks talent.

He has used his time at the Los Angeles university to learn about the emerging field of AI animation.

That has included producing his seven-minute short film "Torment" about a masked killer terrorizing a high school.

The film, which was recognized at the LA Shorts festival, was generated entirely by AI -- in just one week.

Zheng recorded himself in front of a green screen and then asked the software to modify his face to make him into all the different characters in the movie.

The technology also allowed him to set his story in an Asian school and have scenes in a swimming pool -- two things that would have cost a fortune if he had filmed them traditionally.

"As a student, it's impossible to have that much money" to produce a film, he said.

- 'Tool' -

Not everyone in Hollywood feels so positively about AI.

The technology was one of the key sticking points in the writers' and actors' strikes that paralyzed Hollywood in 2023.

Guillermo del Toro, the director of "Frankenstein," which will compete for the best picture Oscar on Sunday, is notoriously anti-AI, insisting he would "rather die" than use it.

Zheng said he had been impressed by the Mexican director's "amazing" film, particularly the opening scene where the monster attacks a 19th-century three-masted ship, which del Toro's prop department constructed specially for the movie.

But "when I watched the film...I was just thinking: 'Oh, using AI to do that would be much cheaper and...make something pretty similar.'"

He insists, however, that it doesn't replace the filmmaking spark.

"AI is just a tool, and people can use it to become even better."

The Academy of Motion Picture Arts and Sciences, the body that will hand out the Oscars in Hollywood on March 15, seems to agree -- last year the body updated its rules to say it was neutral on the technology.

"Generative Artificial Intelligence and other digital tools...neither help nor harm the chances of achieving a nomination," it said last April.

- 'Ethical' use -

At the University of Southern California (USC), teachers like Debra Isaac are trying to navigate the ethics around the emerging technology of AI.

The animation professor said she was shocked by an AI video that rocketed around the internet in recent weeks.

The short sequence, created by Seedance -- the AI generation model developed by TikTok's parent company, Bytedance -- shows an ersatz fight between Brad Pitt and Tom Cruise. Neither star was compensated.

But, used properly, AI does not need to be exploitative, and is not a lazy way to make films, Isaac said.

"It's not just about, 'Hey, I have a prompt, and I'm just gonna type a few words and I'll get my image, and I'll get my animation, and I'm done,'" she said.

"Some of these tools are not ethically dubious at all. They're trained by people that are using their own work," she added.

That's precisely what Xindi Zhang, a recent graduate of the program and winner of a Student Academy Award for her short film "The Song of Drifters," did.

For the mini-documentary about the difficulty of feeling at home anywhere, the 29-year-old artist fed the AI dozens of her drawings.

The database then served as graphic inspiration, allowing the computer to stylize the shots of the cities where the film takes place, accelerating production that would otherwise have taken years.

Even with the help of AI, she spent nearly a month perfecting certain shots.

It's "a craft that nobody really appreciates right now," she says.

But anyone who looks at the use of AI will soon find it's not a compromise-free shortcut to perfection.

"Good, cheap and fast will never happen, no matter what tool you use," Zhang said.

Technology

Saudi Arabia Leads Globally in Women’s AI Empowerment with Groundbreaking Initiatives

Saudi Arabia Leads Globally in Women’s AI Empowerment with Groundbreaking Initiatives
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Saudi Arabia Leads Globally in Women’s AI Empowerment with Groundbreaking Initiatives

Saudi Arabia Leads Globally in Women’s AI Empowerment with Groundbreaking Initiatives

The Kingdom of Saudi Arabia has made significant strides in empowering women in the data and artificial intelligence (AI) sectors, aiming to elevate their global competitiveness as part of Saudi Vision 2030.

Numerous initiatives have increased the participation of Saudi women in advanced technologies, with the Saudi Data and Artificial Intelligence Authority (SDAIA) offering specialized programs and workshops in partnership with global technology leaders, SPA reported.

In just one year, over 666,000 Saudi women received training in data and AI, positioning the Kingdom first globally in women’s AI empowerment, according to the 2025 AI Index by Stanford University. Key initiatives include the Artificial Intelligence Academy with Microsoft, the Generative AI Academy with NVIDIA, the "SAMAI" initiative (targeting one million Saudis in AI), and the development of a national data and AI curriculum for university students.

These programs have enhanced women's skills and facilitated their contributions to crucial sectors such as health, energy, and education.

SDAIA has created a supportive work environment for women through flexible digital infrastructure, enabling remote work and work-life balance. This commitment reflects the Kingdom's dedication to building a sustainable, data-driven economy, with Saudi women now playing vital roles in shaping the future of advanced technologies.

Technology

China Could See Widespread Use of Brain-Computer Tech in 3-5 Years, Expert Says

People cross a road in Beijing on March 6, 2026. (AFP)
People cross a road in Beijing on March 6, 2026. (AFP)
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China Could See Widespread Use of Brain-Computer Tech in 3-5 Years, Expert Says

People cross a road in Beijing on March 6, 2026. (AFP)
People cross a road in Beijing on March 6, 2026. (AFP)

China could see brain-computer interface (BCI) technology move into practical public use within three to five years as products mature, a leading BCI expert said, as Beijing races to catch up with US startups including Elon Musk's Neuralink.

Beijing elevated BCIs to a core future strategic industry in its new five-year plan released this week, placing it alongside sectors such as quantum, embodied AI, 6G and nuclear fusion.

"New policies will not change things overnight. I think after another three to five years, we will gradually see some (BCI) products moving ‌towards actual practical ‌service for the public," said Yao Dezhong, Director of ‌the ⁠Sichuan Institute of Brain ⁠Science, in an interview on Saturday on the sidelines of China's annual parliament meetings in Beijing.

TRIALS

A national BCI development strategy released last year aims for major technical breakthroughs by 2027 and for China to cultivate two or three world-class firms by 2030.

China is the second country to launch invasive BCI human trials. More than 10 trials are active, matching the US, while scientists plan to enroll more ⁠than 50 patients nationwide this year.

Recent high-profile trials have enabled ‌paralyzed patients and amputees to regain partial mobility ‌and operate robotic hands or intelligent wheelchairs.

The government has already integrated some BCI treatments into ‌national medical insurance in a few pilot provinces, and the domestic market is ‌projected to reach 5.58 billion yuan ($809 million) by 2027, according to CCID Consulting.

"China has many advantages in BCIs, such as its huge population, enormous patient demand, cost-effective industrial chain and abundant pool of STEM (science, technology, engineering and maths) talent," said Yao, who also ‌leads a key neuroinformatics research center under China's science and technology ministry.

Policies such as insurance integration and national standards aim ⁠to close the "huge" ⁠gap between scientific research, industry and clinical applications, he said.

"The path from experimental to clinical trials is quite long, and this remains a problem," he told Reuters, adding that many Chinese hospitals have established BCI research labs to speed up the process.

While US startups like Neuralink focus on invasive chips that penetrate brain tissue, Chinese researchers are developing invasive, semi-invasive and non-invasive BCIs with wider potential clinical use.

Semi-invasive BCIs, placed on the brain's surface, may lose some signal quality but reduce risks such as tissue damage and other post-surgery complications. Neuralink's surgical robot can insert hundreds of electrodes into the brain in minutes.

"This is a technical advantage, which I think is remarkable," said Yao, of Neuralink.

"(But) China is actually making very fast progress in this area now. In fact, Musk's direction is basically achievable domestically."