Intel Just Rewired the Chip and the Rules of Artificial Intelligence

Intel introduced PowerVia, a design shift the company calls nothing less than a revolution. Photo: Intel
Intel introduced PowerVia, a design shift the company calls nothing less than a revolution. Photo: Intel
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Intel Just Rewired the Chip and the Rules of Artificial Intelligence

Intel introduced PowerVia, a design shift the company calls nothing less than a revolution. Photo: Intel
Intel introduced PowerVia, a design shift the company calls nothing less than a revolution. Photo: Intel

In the blistering heat of the Arizona desert, Intel staged a quiet revolution. At the Intel Technology Tour 2025 in Phoenix, the company didn’t just unveil new processors. It revealed a plan to rebuild the foundations of computing itself.

This wasn’t a spec-sheet update. It was the kind of pivot that comes along once in a generation, one that could rewrite how artificial intelligence is powered, trained, and trusted.

At this invite-only event, where Asharq Al-Awsat was the sole Arabic media presence from the Middle East, Intel showed off technologies that don’t merely shrink transistors but re-imagine how electricity and intelligence flow through silicon.

The Day Power Flipped
“For the first time in semiconductor history, we’re moving power delivery to the backside of the chip,” said James Johnson, Intel’s senior vice president and head of client computing, as he introduced PowerVia, a design shift the company calls nothing less than a revolution.

He wasn’t exaggerating. Instead of channelling energy through the maze of wires on top of a processor, PowerVia feeds it directly from behind, shorter paths, less resistance, fewer losses. The result: chips that run 30 percent more efficiently and 10 percent denser than before.

Paired with Intel’s new 2-nanometer RibbonFET transistors, the technology anchors Intel’s audacious roadmap: “Five nodes in four years.” By 2026, the company wants to reclaim the lead it ceded to TSMC and Samsung in advanced manufacturing.

“What we’re seeing,” said Stephen Robinson, one of Intel’s senior fellows, “is an unprecedented convergence between architectural innovation and manufacturing maturity.”

In other words, it’s not just about how small the chip gets, it’s about how smart it becomes.

Beyond the Shrink
For decades, the semiconductor race was about scale: who could pack more transistors into less space. But Robinson insists the game has changed.

“It’s no longer about shrinking the transistor,” he told Asharq Al-Awsat. “It’s about rethinking how every element works together to reach efficiencies no one’s seen before.”

Intel calls this philosophy System Technology Co-Optimization, or STCO. It’s engineering meets orchestration: physics, logic, and AI co-designed in a single loop. Think of it as turning the chip into a living ecosystem, not a static piece of silicon.

Robinson calls this moment a “once-in-a-lifetime opportunity” for the industry, a rare alignment of physics, data, and human ingenuity.

The AI Inside Everything
If the chip is the body, then AI is the brain now wired into it.

According to Thomas Petersen, Intel’s senior fellow for architecture and graphics, the company’s next move is about making every processor think collectively—a symphony of CPU, GPU, and NPU working as one organism.

“We’re designing processors to think together, not separately,” Petersen said.

“The days of each chip doing one job are over.”

The star of this new generation is Panther Lake, Intel’s 2026 platform for the AI PC. By weaving neural processing directly into the CPU, your laptop becomes a stand-alone AI engine, running tasks locally, instantly, and privately without the cloud on constant call.

“The goal isn’t just to get an answer from a smart model,” Petersen said. “It’s to get it instantly, privately, and with minimal energy. That’s the philosophy of the next intelligent computer.”

The shift marks a turning point from “assisted intelligence” to “active intelligence.” The PC won’t just help, it will collaborate. Users will work side-by-side with autonomous AI agents that analyze, plan, and respond in real time.

“We’re building chips that understand the meaning of data,” Petersen said, “not just calculate it.”

When AI Becomes a Colleague
At a session titled Gemini Enterprise AI, Intel described the next stage of enterprise computing: Agentic AI, systems that don’t just support humans but work alongside them.

“AI is no longer a tool,” said one speaker. “It’s a co-worker.”

Intel’s idea of Agentic Work Environments envisions teams of human employees and AI agents collaborating, making decisions, and even negotiating outcomes within secure, governed frameworks. The glue that holds it all together? Trust—not as a software patch, but as hardware architecture.

“Autonomous agents can behave unpredictably,” said an Intel security engineer. “That’s why trust must live in the silicon itself.”

To enforce that trust, Intel upgraded its Trusted Execution Environment (TEE) and hardware isolation systems, ensuring that AI models run inside encrypted, quarantined zones. In an era where synthetic content and model-to-model interaction are exploding, Intel sees this as the first line of defence in the new AI frontier.

Hyper-Connectivity: The Nervous System of AI
Fast intelligence is meaningless without fast connection.

At the “Wireless Innovations” session, Intel engineers previewed Wi-Fi 8, 5G Advanced, and early glimpses of 6G. It is a future where every connected device becomes a mini data center, processing information locally with near-zero latency.

“The edge,” said one network architect, “is the new frontier for AI. The next models won’t just live in the cloud; they’ll live in the world around us.”

That world includes the Middle East. From NEOM’s digital twins to autonomous transport grids across Saudi Arabia and the UAE, the region’s smart-city projects rely on the kind of ultra-low latency and reliability Intel is building into its chipsets and modems.

The New Metric: Sustainability
Even in a week obsessed with speed, sustainability was the quiet headline.
“Efficiency isn’t just performance per watt,” said Tim Wilson, Intel’s vice president of design engineering. “It’s responsibility per watt.”

Intel now recycles over 95 percent of its water, pursues zero-waste fabs, and designs chips that literally waste less power inside themselves. PowerVia doesn’t just make circuits cleaner, it makes computing greener.

“In the age of AI,” Wilson said, “sustainability isn’t optional. It’s a design constraint.”

That ethos mirrors the Middle East’s own goals: energy-efficient cities, renewable-powered data centers, and carbon-neutral digital growth under Saudi Vision 2030 and the UAE’s Net Zero agenda.

A New Connection with the Middle East
Though Phoenix was the stage, the conversation kept circling back to the Gulf.
Saudi Arabia is investing billions into AI, cloud infrastructure, and sovereign data centers laying the groundwork for a future semiconductor industry of its own. Intel, sensing the region’s momentum, has begun collaborating with Gulf universities and research labs on chip design and AI engineering.

A senior Intel official confirmed ongoing talks with sovereign wealth funds on potential partnerships for advanced packaging and local manufacturing projects.

The subtext: the Middle East isn’t a spectator in the AI race, it’s a stakeholder.

Making AI for Everyone
Perhaps the most radical idea at Phoenix wasn’t technical, it was social.

Intel wants to democratize AI. Through its Gaudi3 and Gaudi4 accelerators, the company is offering a low-cost alternative for training massive models up to 50 percent cheaper than rival platforms.

“AI shouldn’t be a luxury item,” an Intel executive said. “It should be like electricity, accessible, reliable, and sustainable.”

That principle could reshape emerging tech ecosystems, especially in places like Saudi Arabia, where national AI strategies hinge on local innovation. Affordable compute means universities and startups can train their own models, rather than rent power from global giants, a leap toward digital sovereignty.

The Hidden Infrastructure of Trust
As AI grows more autonomous, the question isn’t what it can do, it’s who decides what it should do.

Intel’s answer lies deep in the chip’s DNA.

“We used to protect data,” one Intel researcher told Asharq Al-Awsat. “Now we protect behavior. When models can make decisions, you need silicon that understands trust.”

The company is developing digital IDs for AI agents, encrypted model training, and physical data isolation layers, technologies increasingly vital for sectors like defence, energy, and finance.

In the Gulf, this vision echoes work by SDAIA, Saudi Arabia’s Data and AI Authority, which is crafting a national framework for AI governance and safety.

Both share the same core belief: trust isn’t a checkbox; it’s an engineering discipline.

A Legacy Reinvented
By the end of the Phoenix tour, one thing was clear: Intel isn’t just trying to win the AI race. It’s trying to redefine what leadership looks like in an era where machines think, learn, and act.

Intel sees itself as “the custodian of computing’s evolution” the thread connecting the first microprocessor to the age of autonomous intelligence.

“We stand at the intersection of physics, logic, and imagination,” Robinson said in his closing remarks. “That’s where the future of intelligence, human and artificial, truly lies.”

Petersen added a line that could have come straight from Wired’s own manifesto:

“The future of AI is too big to be locked behind closed walls. Our role is to empower everyone, from startups to governments to build on our technology.”



Samsung Electronics Appoints New TV Chief amid Mounting Competition

FILE PHOTO: The logo of Samsung Electronics is seen at the company's store in Seoul, South Korea, April 15, 2025.   REUTERS/Kim Hong-Ji/File Photo
FILE PHOTO: The logo of Samsung Electronics is seen at the company's store in Seoul, South Korea, April 15, 2025. REUTERS/Kim Hong-Ji/File Photo
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Samsung Electronics Appoints New TV Chief amid Mounting Competition

FILE PHOTO: The logo of Samsung Electronics is seen at the company's store in Seoul, South Korea, April 15, 2025.   REUTERS/Kim Hong-Ji/File Photo
FILE PHOTO: The logo of Samsung Electronics is seen at the company's store in Seoul, South Korea, April 15, 2025. REUTERS/Kim Hong-Ji/File Photo

Samsung Electronics, the world's No. 1 TV maker, has replaced its TV head for the first time in more than two years, as it faces mounting competition from Chinese rivals at home and abroad.

Samsung said in a statement on Monday that it has appointed Lee Won-jin, who was previously head of the Global Marketing Office, ⁠as the new ⁠head of its Visual Display Business, succeeding Yong Seok-woo, who will serve as an adviser.

Samsung usually carries out its annual management reshuffle around December, and the company did not disclose the ⁠reason for the replacement.

A Samsung Electronics official told Reuters the new leader is expected to bring a fresh perspective and the change needed for the TV business, which is facing intensifying market competition.

In March, China's TCL Electronics and Japan's Sony signed binding agreements for a strategic partnership in the home entertainment field, increasing pressure on rivals.

The ⁠Nikkei ⁠newspaper previously reported Samsung was considering discontinuing sales of home appliances and TVs in China within this year in the face of competition from Chinese companies that have undercut rivals.

Samsung said last month its TV profit declined in the first quarter because of stagnating demand and rising raw-material costs. Lee had previously worked at Google before moving to Samsung in 2014.


Meta Faces New Mexico Trial That Could Force Changes to Facebook, Other Platforms

The logo of Meta is seen during the Viva Technology conference dedicated to innovation and startups at Porte de Versailles exhibition center in Paris, France, June 12, 2025. (Reuters)
The logo of Meta is seen during the Viva Technology conference dedicated to innovation and startups at Porte de Versailles exhibition center in Paris, France, June 12, 2025. (Reuters)
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Meta Faces New Mexico Trial That Could Force Changes to Facebook, Other Platforms

The logo of Meta is seen during the Viva Technology conference dedicated to innovation and startups at Porte de Versailles exhibition center in Paris, France, June 12, 2025. (Reuters)
The logo of Meta is seen during the Viva Technology conference dedicated to innovation and startups at Porte de Versailles exhibition center in Paris, France, June 12, 2025. (Reuters)

A trial beginning in New Mexico on Monday could prompt a judge to order sweeping changes to how Facebook, Instagram and WhatsApp operate - a move Meta Platforms has warned could force it to withdraw from the state.

The case, which will be tried before a judge in Santa Fe, stems from a lawsuit filed by New Mexico Attorney General Raúl Torrez, a Democrat, accusing the social media giant of designing its products to addict young users and failing to protect children from sexual exploitation on its platforms.

At the heart of the trial is whether Meta’s platforms have created a "public nuisance" under New Mexico law. That finding would allow the judge to order wide-ranging remedies aimed at curbing alleged harms to young users. The case is being closely watched as states, municipalities and school districts across the country pursue similar claims seeking to force changes at the industry level.

Monday's trial marks the second phase of New Mexico's lawsuit. A jury in March found Meta violated the state’s consumer protection law by misrepresenting the safety of Facebook and Instagram for young users. ‌It ordered the ‌company to pay $375 million in damages.

Criticism of children's safety on social media has been mounting for years. ‌On ⁠Wednesday, Meta warned ⁠investors that legal and regulatory blowback in the European Union and the US "could significantly impact our business and financial results."

SWEEPING REMEDIES AT STAKE

Torrez’s office is expected to seek both billions of dollars more in damages and an order requiring Meta to make substantial changes to its platforms for New Mexico users, according to court filings.

Meta has said it has already addressed many of the state's concerns and taken extensive measures to ensure its young users are safe. The company said in court filings last week that many of the changes Torrez’s office is seeking are impossible for it to comply with and may force it to withdraw from the state entirely.

"The New Mexico Attorney General’s focus on a single platform is a misguided strategy ⁠that ignores the hundreds of other apps teens use daily," a Meta spokesperson said in a statement ahead ‌of the trial. "Rather than providing comprehensive protections, the state's proposed mandates infringe on parental rights ‌and stifle free expression for all New Mexicans."

A ‘PUBLIC NUISANCE’

The trial before Judge Bryan Biedscheid will examine whether Meta's conduct meets the standard for a public nuisance ‌under New Mexico law, which would allow the court to impose remedies aimed at abating the alleged harm.

A public nuisance claim targets ‌activities that unreasonably interfere with the health and safety of a community. Classic examples include blocking a public road, polluting a waterway or emitting noxious fumes.

State governments have invoked public nuisance law in recent decades to pursue a broader range of industries, including litigation tied to tobacco, opioids, climate change, and vaping, said Adam Zimmerman, a professor at USC’s Gould School of Law.

New Mexico's case is among a growing number of lawsuits accusing Meta and other social media companies ‌of intentionally designing products to be addictive to young people.

While many cases have been filed by families over specific injuries to individuals, more than 40 other states and over 1,300 school districts have ⁠filed lawsuits seeking court-ordered changes ⁠and damages under public nuisance law.

New Mexico said it plans to ask the judge to order Meta to make changes including verifying users' ages; redesigning its algorithm to promote quality content for minors; and ending autoplay and infinite scrolling for minors.

"It will be an opportunity for us to explore more deeply the size and scale and effectively the monetary value of the public nuisance harm that was a product of this business's behavior for the last, you know, 10 or 15 years," Torrez told reporters at a press conference on Thursday ahead of the trial.

The company has said in court filings that it cannot have created a public nuisance because it has not interfered with a public right. It also said there is no scientific evidence to support the idea that social media has caused mental health problems, and that many of the state’s requests are "technologically impractical or completely impossible."

In a public nuisance case, the state can also seek money damages to abate the harm. That sum could be substantial when the impact is said to have affected large segments of the population. Torrez’s office has not detailed the amount it will seek.

Meta said in court filings New Mexico plans to ask for $3.7 billion in damages to fund a 15-year mental health plan including new healthcare facilities and hiring providers, a request it said would require it pay for mental health care for all teens in the state regardless of the cause of their needs.


Pentagon Reaches Agreements with Top AI Companies, but Not Anthropic

FILE PHOTO: Aerial view of the United States military headquarters, the Pentagon, September 28, 2008. REUTERS/Jason Reed/File Photo
FILE PHOTO: Aerial view of the United States military headquarters, the Pentagon, September 28, 2008. REUTERS/Jason Reed/File Photo
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Pentagon Reaches Agreements with Top AI Companies, but Not Anthropic

FILE PHOTO: Aerial view of the United States military headquarters, the Pentagon, September 28, 2008. REUTERS/Jason Reed/File Photo
FILE PHOTO: Aerial view of the United States military headquarters, the Pentagon, September 28, 2008. REUTERS/Jason Reed/File Photo

The Pentagon said on Friday it had reached agreements with seven AI companies to deploy their advanced capabilities on the Defense Department's classified networks as it seeks to broaden the range of AI providers working across the military.

The statement notably excludes Anthropic, which has been in dispute with the Pentagon over guardrails for the use of its artificial intelligence tools by the military, Reuters reported.

The Pentagon labeled the AI startup, which is widely used across the Department of Defense, a supply-chain risk earlier this year, barring its use by the Pentagon and its contractors.

SpaceX, OpenAI, Google, NVIDIA, Reflection, Microsoft and Amazon Web Services, several of which already work with the Pentagon, will be integrated into its Impact Levels 6 and 7 network environments giving more of the military access to their products, the Pentagon said in a statement.

By expanding the AI services offered to troops, who use it for planning, logistics, targeting and a bevy of other reasons to streamline huge operations and perform more quickly, the Pentagon said in its statement it will avoid "vendor lock", a likely nod to its overdependence on Anthropic. Pentagon staffers, former officials and IT contractors who work closely with the US military have told Reuters they were reluctant to give upAnthropic’s AI tools, which they view as superior to alternatives, despite orders to remove them over the next six months.

AI has become increasingly important for the US military. The Pentagon's main AI platform GenAI.mil has been used by over 1.3 million Defense Department personnel, the agency noted in its release, after five months of operation.

Google, which is already used within the Pentagon, has signed a deal enabling the Department of Defense to use its artificial intelligence models for classified work, a source told Reuters earlier this week.

ANTHROPIC STILL A 'RISK'

Defense Department Chief Technology Officer Emil Michael on Friday told CNBC that Anthropic remained a supply-chain risk, but that Mythos, the company’s artificial intelligence model with advanced cyber capabilities that created a stir among US officials and corporate America over its ability to supercharge hackers, was a “separate national security moment.”

While numerous companies and public and private entities have gained access to a Mythos preview product to help secure their IT infrastructure against future cyberattacks, it is not clear if the Pentagon is part of that program. US President Donald Trump said last week that Anthropic was "shaping up" in the eyes of his administration, opening the door for the AI company to reverse its blacklisting at the Pentagon.

Still, the falling out reinforced the need to diversify the supply of AI tools for the military, opening new opportunities for small defense industry artificial intelligence startups.