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From ‘Facekinis’ to Arm Sleeves, Sun Protection Gear Sells Out in China Heatwave

People walk across a street as temperatures rise during an unusual heat wave, in Monterrey, Mexico June 14, 2023. REUTERS/Daniel Becerril
People walk across a street as temperatures rise during an unusual heat wave, in Monterrey, Mexico June 14, 2023. REUTERS/Daniel Becerril
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From ‘Facekinis’ to Arm Sleeves, Sun Protection Gear Sells Out in China Heatwave

People walk across a street as temperatures rise during an unusual heat wave, in Monterrey, Mexico June 14, 2023. REUTERS/Daniel Becerril
People walk across a street as temperatures rise during an unusual heat wave, in Monterrey, Mexico June 14, 2023. REUTERS/Daniel Becerril

As temperatures hit a record roasting 40 degrees Celsius (104 degrees Fahrenheit) across multiple cities in China, how to shield one's skin from the sun and stay cool has become a hot topic in the country.
Accessories such as hats boasting ultraviolet (UV) protection to coverings known as "facekinis" which hide most of the face apart from the eyes are selling out - sported mostly by women seeking head-to-toe protection, Reuters said.
The trend has led to a boom in local brands that focus on sun protection products, such as Bananain, Beneunder and OhSunny.
Other larger brands, such as Anta, Uniqlo , Lululemon and Decathalon have also added clothing such as UV tinted hats and jackets to their local product assortment.
Data from Shanghai-based China Insights Consultancy shows that China's sun protection apparel market will grow at a compound annual growth rate (CAGR) of 9.4% from 2021 to 2026, with the market size reaching 95.8 billion yuan ($13.24 billion) in 2026.
"We're concerned about getting sunburned and tanned so we're fully prepared," said a 34-year-old business owner who gave her surname as Hong, referring to her outfit of a hat and arm sleeves as she visited Beijing's downtown tourism area of Qianmen on Thursday.
Many female consumers in east Asia favor fair skin and sun protection products are also popular in neighboring countries such as South Korea. Analysts say the trend has really taken off in China this year.
Data from Alibaba Group's Tmall shopping platform showed that during this year's 618 shopping festival held last month, sales of "new generation" sun protection apparel grew 180% year-on-year, with the number of pieces of sun protection gear purchased per consumer two to three times higher than in previous years.
"Sunscreen blush masks" are also particularly popular, according to Tmall. The bottom half of the mask is white with pink at the top, so it appears the wearer has makeup on from a distance.
Li Hongmei, a 26-year-old Beijing resident, said she's a fan of such masks, and also wears a sun protection jacket when going out.
"During the pandemic I didn't put on makeup often because I'd wear a mask anyway," she told Reuters as she browsed through a rack of sun protection clothing at Adidas. "Now I'm too lazy to return to makeup, I'd rather wear a sun protection mask and go out."

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ISS Crew Splashes Down on Earth After Medical Evacuation

FILE - This photo provided by NASA shows the Moon's shadow covering portions of Canada and the US during a total solar eclipse as seen from the International Space Station on Monday, Aug. 8, 2024. (NASA via AP, File)
FILE - This photo provided by NASA shows the Moon's shadow covering portions of Canada and the US during a total solar eclipse as seen from the International Space Station on Monday, Aug. 8, 2024. (NASA via AP, File)
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ISS Crew Splashes Down on Earth After Medical Evacuation

FILE - This photo provided by NASA shows the Moon's shadow covering portions of Canada and the US during a total solar eclipse as seen from the International Space Station on Monday, Aug. 8, 2024. (NASA via AP, File)
FILE - This photo provided by NASA shows the Moon's shadow covering portions of Canada and the US during a total solar eclipse as seen from the International Space Station on Monday, Aug. 8, 2024. (NASA via AP, File)

Four International Space Station (ISS) crewmembers splashed down in the Pacific Ocean early Thursday, video footage from NASA showed, after a medical issue prompted their mission to be cut short.

American astronauts Mike Fincke and Zena Cardman, Russian cosmonaut Oleg Platonov and Japan's Kimiya Yui landed off the coast of San Diego about 12:41 am (0841 GMT), marking the first-ever medical evacuation from the ISS.

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Lonely Tree in Wales Is an Instagram Star, but its Fate Is Inevitable

The Lonely Tree, often pictured submerged in water, was first planted in 2010. (Getty Images)
The Lonely Tree, often pictured submerged in water, was first planted in 2010. (Getty Images)
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Lonely Tree in Wales Is an Instagram Star, but its Fate Is Inevitable

The Lonely Tree, often pictured submerged in water, was first planted in 2010. (Getty Images)
The Lonely Tree, often pictured submerged in water, was first planted in 2010. (Getty Images)

It is one of Wales' most-loved beauty spots - but the time of the so-called Lonely Tree being an Instagram star could be slowly coming to an end.

The birch tree's striking setting at Llyn Padarn in Eryri, also known as Snowdonia, draws photographers to capture the sight through the seasons, according to BBC.

But the local authority Cyngor Gwynedd has raised the prospect of the tree, which was planted around 2010, disappearing within the next decade or so.

A lack of nutrients in the soil means birch trees have “a relatively short lifespan” in the area, typically living for around 30 years, but the fact that The Lonely Tree is sometimes submerged in water means its time could be even shorter.

Thousands of walkers and photographers make their way there each year and the tree has many social media sites dedicated to it, including one with 3,500 members on Facebook.

Marc Lock from Bangor, Gwynedd, said: “The Lonely Tree holds a special place in my heart and that of my family.”

He added: “Nestled down by the Lonely Tree, it's a perfect spot for us to sit, reflect and soak in the breath-taking scenery. We often go paddleboarding there in the summer months.”

However, Lock said the area really became his sanctuary after his wife bought him a camera for Christmas and he took up photography.

It was the place he headed to straight away, and he returns regularly at various times of the day and throughout the seasons.

“It's my go-to spot whenever I have some free time and my camera in hand,” he added. “I can't imagine what I would do if anything devastating happened to it like that at the Sycamore Gap tree at Hadrian's Wall. It's simply unthinkable.”

The Sycamore Gap was a much-loved landmark beside Hadrian's Wall in Northumberland that also drew hikers and photographers from far and wide.

It was more than 100 years old and had been the scene of many proposals, with people making the trip there from around the world.

But it was cut down by vandals in September 2023, causing uproar, with thousands of people leaving tributes and posting messages about their love for the beauty spot.

Two men were jailed for four years and three months after admitting the illegal felling.

While maybe not quite as famous as the Sycamore Gap was, The Lonely Tree is every bit as special to those that hold it dear to their heart.

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Four Signs You're Self-Sabotaging Your Joy

Threat or uncertainty can reduce cognitive regulation and increase avoidance behaviors. (Indiana University)
Threat or uncertainty can reduce cognitive regulation and increase avoidance behaviors. (Indiana University)
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Four Signs You're Self-Sabotaging Your Joy

Threat or uncertainty can reduce cognitive regulation and increase avoidance behaviors. (Indiana University)
Threat or uncertainty can reduce cognitive regulation and increase avoidance behaviors. (Indiana University)

Most of us, at some point in our lives, have stood in the way of our own growth.

We make progress on a project, start to feel hopeful about a relationship, or finally get on track with a goal, and then we do something that undermines it.

We fall into a procrastination spiral, pick a fight, or simply quit; in doing so, we talk ourselves out of something that could potentially bring us happiness.

There’s a name for this kind of behavior: self-sabotage.

Dr. Mark Travers, an American psychologist with degrees from Cornell University and the University of Colorado Boulder, wrote an essay at Psychology Today about four well-studied reasons why people sabotage good things, based on research in psychology.

Avoiding blame

According to Travers, one of the most consistently researched patterns in self-sabotage comes from what psychologists call self-handicapping.

He said this is a behavior in which people create obstacles to their own success so that if they fail, they can blame external factors instead of internal ability.

A prime example comes from classic research in which researchers observed students who procrastinated studying for an important test. The ones who failed mostly attributed it to a lack of preparation rather than a lack of organization or discipline.

Self-handicapping is not simply laziness or whimsy. Rather, it is a strategy people use to protect their self-worth in situations where they might perform “poorly” or where they might be perceived as inadequate.

Fear of failure or success

People often think of the fear of failure as the main emotional driver behind self-sabotage.

But research points to the fear of success as an equal, yet less-talked-about engine of the phenomenon. Both fears can push people to undermine opportunities that are actually aligned with their long-term goals.

He said people who worry that failure will confirm their negative self-beliefs are more likely to adopt defensive avoidance tactics, like procrastination or quitting early.

Fear of success, though less widely discussed, operates in a similar fashion. What motivates this fear is the anxiety that comes with the consequences of success.

So, self-sabotaging success can be a way to stay within a comfort zone where expectations are familiar, even if that zone is unsatisfying.

Negative self-beliefs

Self-sabotage is tightly intertwined with how people view themselves. When someone doubts their worth, their ability, or their right to be happy, they may unconsciously act in ways that confirm those negative self-views.

Psychological theories help explain this.

Self-discrepancy theory proposes that people experience emotional discomfort when their actual self does not match their ideal self. This mismatch can lead to negative emotions such as shame, anxiety, or depression.

Coping with stress and anxiety

Self-sabotage often emerges in moments of high stress or emotional threat. When people feel overwhelmed, anxious, or stretched thin, their nervous systems shift into protective modes. Instead of moving forward, they retreat, avoid, or defensively withdraw.

Threat or uncertainty can reduce cognitive regulation and increase avoidance behaviors. In situations of perceived threat, even if the threat is potential success or evaluation, people can default to behaviors that feel safer, even if they undermine long-term goals.