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Cruise Saudi Teams Up with COLUMBIA blue for New Premium Cruise Line

Cruise Saudi Teams Up with COLUMBIA blue for New Premium Cruise Line
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Cruise Saudi Teams Up with COLUMBIA blue for New Premium Cruise Line

Cruise Saudi Teams Up with COLUMBIA blue for New Premium Cruise Line

Wholly PIF-owned company, Cruise Saudi, is working with globally renowned leaders in the tech and innovation industry for the creation of a new premium cruise line, AROYA Cruises.

In its latest partner to be announced is leisure services platform, COLUMBIA blue, the Leisure Group with its operational brands COLUMBIA cruise services for the technical operations and COLUMBIA signature for hospitality services.

COLUMBIA blue, is the chosen ship manager for AROYA Cruises. It specializes in the full management of cruise and expedition passenger vessels and provides services to some of the most renowned brands in the world, according to SPA.

For AROYA Cruises, COLUMBIA blue will oversee the hotel management including housekeeping, guest relations, food & beverage, crew management and deck & engine management.
The CEO of Cruise Saudi, Lars Clasen, commented: “COLUMBIA blue is a leader in the ship management industry and an instrumental organization for AROYA Cruises to work with. This strategic partnership is crucial in ensuring that AROYA Cruises passengers have the best possible experience on-board.”

The CEO of COLUMBIA blue, Norman Schmiedl, also said: "We are extremely proud to be helping AROYA Cruises deliver a remarkably Arabian experience to their guests. We are deploying all of our 40 years of experience in cruise ship management to deliver safe, efficient and sustainable standards to AROYA Cruises."

Announced in June 2023, AROYA Cruises is Cruise Saudi’s owned, premium cruise line. Designed for Saudi nationals, expatriates and regional guests, AROYA Cruises will be tailored specifically to the interests of the Arabian market.
The creation of AROYA Cruises supports Cruise Saudi’s overall goals of creating 50,000 job opportunities in Saudi Arabia, and welcoming 1.3 million cruise passengers annually, by 2035.

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Forum in Riyadh Explores Opportunities to Advance Global Digital Influence Industry

The forum is the largest of its kind in the Kingdom. (SPA)
The forum is the largest of its kind in the Kingdom. (SPA)
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Forum in Riyadh Explores Opportunities to Advance Global Digital Influence Industry

The forum is the largest of its kind in the Kingdom. (SPA)
The forum is the largest of its kind in the Kingdom. (SPA)

Over 1,500 influencers gathered in Riyadh to explore opportunities for advancing the global digital influence industry during the Impact Makers Forum, which continued into its second and final day.
The event brought together international influencers with a combined audience exceeding one billion followers and featured in-depth discussions and panel sessions about the future of digital influence.
The forum attracted over 30,000 visitors, solidifying its position as a premier platform for sharing expertise and highlighting successful experiences across various fields of influence. It also gave international influencers the opportunity to explore Saudi Arabia’s landmarks and flagship projects through specially organized tours during their stay.
Participants emphasized the need to strengthen the private sector’s role in shaping influence both locally and globally. They called for fostering innovation and collaboration to achieve sustainable impact across all domains.
The discussions also highlighted the importance of incorporating social and humanitarian dimensions into influencers’ messaging on social media and other new media platforms. Speakers stressed the significance of supporting community and charitable initiatives, such as providing aid in crises, drawing attention to humanitarian issues, engaging in volunteer activities, and raising awareness about critical national and global concerns.
Eng. Rakan Alfaizi, CEO of One Group, highlighted the growth of Saudi Arabia’s media sector, which he said encourages more collaboration between private and public sectors to create sustainable influence.
Discussions throughout the forum explored innovative ways to balance real-life and virtual spaces, particularly to mitigate the adverse effects of excessive social media engagement on younger and emerging generations.
In a panel discussion titled “Balancing Life and Influence in Social Media,” Adwa AlDakheel emphasized the importance of organizing energy to prioritize quality over quantity in accomplishments, explaining that success stems from passion and dedication to one’s field.
Abdullah Al-Hussein stressed the need to separate work and life, allocate specific time for each, and manage time effectively to maintain balance.
The ImpaQ forum launched on Wednesday in Diriyah, attracting leading global influencers, experts, and content creators. The event, the largest of its kind in Saudi Arabia, spanned over 23,000 square meters and provided spaces for innovation, sharing impactful experiences, and creative workshops.