Riyadh Front is Rebranded as ROSHN Front

ROSHN said the rebranding emphasizes its dedication to creating holistic and sustainable communities. SPA
ROSHN said the rebranding emphasizes its dedication to creating holistic and sustainable communities. SPA
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Riyadh Front is Rebranded as ROSHN Front

ROSHN said the rebranding emphasizes its dedication to creating holistic and sustainable communities. SPA
ROSHN said the rebranding emphasizes its dedication to creating holistic and sustainable communities. SPA

Saudi Arabia’s leading national real estate developer and PIF-funded giga-project, has announced a significant step in its evolution toward becoming a multi-asset real estate developer: the rebranding of the iconic Riyadh Front as the all-new ROSHN Front.

ROSHN said a press release on the occasion that the rebranding emphasizes its dedication to creating holistic and sustainable communities that enrich the lives of those who reside, work and play there. The name change not only reflects the evolving vision of the destination, it also symbolizes a new era of development excellence that ROSHN is introducing to Riyadh.

The acquisition and rebranding of ROSHN Front marks the latest evolution in ROSHN’s strategy of building coast-to-coast in Saudi Arabia, expanding its range of operations to elevate the quality-of-life, and lead the region in innovation and disruptive technologies. This journey will transform ROSHN into a globally significant multi-asset-class developer and help fulfill the goals of Vision 2030, the press release said.

According to ROSHN’s Group CEO David Grover, "the metamorphosis of Riyadh Front to ROSHN Front is a cornerstone in ROSHN Group's evolution. This rebranding not only mirrors our deep-rooted commitment to redefining urban living in Saudi Arabia, it also cements our stance at the forefront of mixed-use community development.”

ROSHN Front comprises a mixed-use lifestyle retail and F&B destination, which welcomes over 10 million visitors annually, and a commercial district that features world-class modal workspaces.

Features of the development include 1 km of walking promenades and green spaces, and state-of-the-art facilities such as a fitness center, a four-star hotel and meeting rooms, as well as conference halls.

The mixed-use assets of ROSHN Front will complement the array of amenities being developed by ROSHN at its adjoining flagship SEDRA community in Riyadh.

Residents of SEDRA, the first phase of which was launched in October 2021, benefit from a combination of features that are unique in the market, including a design that blends traditional architectural styles with cutting-edge technology, a network of green and open spaces, pedestrian-friendly "living streets", long-term maintenance and management frameworks, and walkable access to a range of health, education, retail, entertainment and sports facilities.

In October 2022, ROSHN launched the sale of the second phase of its flagship SEDRA development, which added 2,171 homes to Riyadh’s most sought-after development; the release of the third and fourth phases will follow.



Heatwave Leaves Moroccan Cities Sweltering in Record-breaking Temperatures

People cool off at a beach during a heatwave in Rabat on June 29, 2025. (AFP)
People cool off at a beach during a heatwave in Rabat on June 29, 2025. (AFP)
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Heatwave Leaves Moroccan Cities Sweltering in Record-breaking Temperatures

People cool off at a beach during a heatwave in Rabat on June 29, 2025. (AFP)
People cool off at a beach during a heatwave in Rabat on June 29, 2025. (AFP)

Monthly temperature records have been broken across Morocco, sometimes topping seasonal norms by as much as 20 degrees Celsius, the national meteorological office said Sunday, as the North African kingdom was gripped by a heatwave.

"Our country has experienced, between Friday 27 and Saturday 28 of June, a 'chegui' type heatwave characterized by its intensity and geographical reach," the meteorological office (DGM) said in a report shared with AFP.

The heatwave, which has also struck across the Strait of Gibraltar in southern Europe, has affected numerous regions in Morocco.

According to the DGM, the most significant temperature anomalies have been on the Atlantic plains and interior plateaus.

In the coastal city of Casablanca, the mercury reached 39.5C (103 Fahrenheit), breaching the previous record of 38.6C set in June 2011.

In Larache, 250 kilometers (150 miles) up the coast, a peak temperature of 43.8C was recorded, 0.9C above the previous June high, set in 2017.

And in central Morocco's Ben Guerir, the thermometers hit 46.4C, besting the two-year-old record by 1.1C.

In total, more than 17 regions sweltered under temperatures above 40C, the DGM said, with Atlantic areas bearing the brunt.

"Coastal cities like Essaouira recorded temperatures 10C or 20C above their usual averages" for June, the DGM said.

Inland cities such as Marrakesh, Fez, Meknes and Beni Mellal experienced heat 8C to 15C above the norm, with Tangier in the far north at the bottom end of that scale.

The forecast for the days ahead indicates continuing heat in the interior of Morocco due to a so-called Saharan thermal depression, an intense dome of heat over the desert.