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Riyadh Front is Rebranded as ROSHN Front

ROSHN said the rebranding emphasizes its dedication to creating holistic and sustainable communities. SPA
ROSHN said the rebranding emphasizes its dedication to creating holistic and sustainable communities. SPA
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Riyadh Front is Rebranded as ROSHN Front

ROSHN said the rebranding emphasizes its dedication to creating holistic and sustainable communities. SPA
ROSHN said the rebranding emphasizes its dedication to creating holistic and sustainable communities. SPA

Saudi Arabia’s leading national real estate developer and PIF-funded giga-project, has announced a significant step in its evolution toward becoming a multi-asset real estate developer: the rebranding of the iconic Riyadh Front as the all-new ROSHN Front.

ROSHN said a press release on the occasion that the rebranding emphasizes its dedication to creating holistic and sustainable communities that enrich the lives of those who reside, work and play there. The name change not only reflects the evolving vision of the destination, it also symbolizes a new era of development excellence that ROSHN is introducing to Riyadh.

The acquisition and rebranding of ROSHN Front marks the latest evolution in ROSHN’s strategy of building coast-to-coast in Saudi Arabia, expanding its range of operations to elevate the quality-of-life, and lead the region in innovation and disruptive technologies. This journey will transform ROSHN into a globally significant multi-asset-class developer and help fulfill the goals of Vision 2030, the press release said.

According to ROSHN’s Group CEO David Grover, "the metamorphosis of Riyadh Front to ROSHN Front is a cornerstone in ROSHN Group's evolution. This rebranding not only mirrors our deep-rooted commitment to redefining urban living in Saudi Arabia, it also cements our stance at the forefront of mixed-use community development.”

ROSHN Front comprises a mixed-use lifestyle retail and F&B destination, which welcomes over 10 million visitors annually, and a commercial district that features world-class modal workspaces.

Features of the development include 1 km of walking promenades and green spaces, and state-of-the-art facilities such as a fitness center, a four-star hotel and meeting rooms, as well as conference halls.

The mixed-use assets of ROSHN Front will complement the array of amenities being developed by ROSHN at its adjoining flagship SEDRA community in Riyadh.

Residents of SEDRA, the first phase of which was launched in October 2021, benefit from a combination of features that are unique in the market, including a design that blends traditional architectural styles with cutting-edge technology, a network of green and open spaces, pedestrian-friendly "living streets", long-term maintenance and management frameworks, and walkable access to a range of health, education, retail, entertainment and sports facilities.

In October 2022, ROSHN launched the sale of the second phase of its flagship SEDRA development, which added 2,171 homes to Riyadh’s most sought-after development; the release of the third and fourth phases will follow.

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Horse Therapy Program in Namibia Brings Joy to Children with Learning Disabilities

Merci who participates in the "Enabling Through the Horse," therapy program outside Windhoek, Namibia, pets a horse on Feb. 18, 2025. (AP)
Merci who participates in the "Enabling Through the Horse," therapy program outside Windhoek, Namibia, pets a horse on Feb. 18, 2025. (AP)
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Horse Therapy Program in Namibia Brings Joy to Children with Learning Disabilities

Merci who participates in the "Enabling Through the Horse," therapy program outside Windhoek, Namibia, pets a horse on Feb. 18, 2025. (AP)
Merci who participates in the "Enabling Through the Horse," therapy program outside Windhoek, Namibia, pets a horse on Feb. 18, 2025. (AP)

Susan de Meyer's horses have different effects on different children. Hyperactive kids learn to be a little quieter around them while nonverbal children are moved to communicate and to bond with them.

De Meyer runs a program in the southern African country of Namibia that harnesses the power but also the gentleness of horses to help children with learning disabilities and conditions like ADHD and autism.

Each weekday morning, de Meyer's dusty paddock just outside the capital, Windhoek, is enlivened by a group of eight to 10 children from one of the special schools she helps. The children ride the horses, groom them, stroke them and often, de Meyer says, talk to them.

De Meyer grew up on a farm surrounded by horses and they've always been part of her life. She said they have a quality that is invaluable: They don't judge the children, no matter how different they are.

"The horse is the hero in this whole situation because these kids don’t want to be around a lot of people," de Meyer said.

De Meyer's program, "Enabling Through the Horse," is supported by the Namibian Equestrian Federation and won an award last year from the International Equestrian Federation because it "underlines the wonderful characteristics of the horse in exuding sensitivity and intuition."

Horse therapy has been promoted by autism groups and those that work with children with learning disabilities as having a positive impact. And animal therapy in general has been found to be useful in many instances, like dogs that help military veterans with post-traumatic stress disorder and therapy cats that are taken to hospitals and nursing homes.

Some survivors of the devastating 2023 Hawaii wildfires found relief in horse therapy while grieving loved ones they had lost.

De Meyer jokes she has "two-and-a-half horses." These include two Arabians — a white mare named Faranah and a brown gelding, Lansha — while the "half" is a miniature horse called Bonzi, who is about head-high for a 5-year-old.

The Arabians are often the most useful for the children's therapy because of their size, de Meyer said.

"It gives them self-esteem. When they stroke the horse, the therapy starts because this is a very big animal compared to their height, and they are not scared to stroke the horse ... and then to ride it and tell the horse what they want," she said.

De Meyer works with children with a range of conditions or disabilities, including autism, attention-deficit/hyperactivity disorder, Down syndrome, those who are nonverbal or touch sensitive, and some who were born with fetal alcohol syndrome and have developmental problems.

She has received interest from other countries in Africa and Asia to start similar programs there.

"The changes that I’ve seen with the learners are significant," said Chriszell Louw, a teacher at Dagbreek School, which says it is one of just two government schools in Namibia for children with intellectual disabilities. "We have a learner that likes to talk a lot. When we come here, she knows she has to keep quiet. She sits in her place."

"Some of them you see they are more open, they are happy. Some of them were very scared when they started with the horse riding but now they are very excited. When they hear we’re going to the horses they are very excited and just want to go by themselves," Louw said.

De Meyer said her program helps with fine-motor skills, gross-motor skills, muscle strengthening, coordination, balance and posture, all important for kids who struggle to sit at a desk at school and learn.

One simple exercise de Meyer has children do when they ride is to let go of the reins and stretch their arms out straight and to the sides, using only their torso and lower body to balance as a groom leads the horse around the paddock.

Some of the kids break out in smiles when they let go and look like they're soaring.

"We make the world different for these kids," de Meyer said.