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SEVEN Announces SAR1.1 Billion Entertainment Destination in Saudi Arabia's Yanbu

Saudi Entertainment Ventures (SEVEN)
Saudi Entertainment Ventures (SEVEN)
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SEVEN Announces SAR1.1 Billion Entertainment Destination in Saudi Arabia's Yanbu

Saudi Entertainment Ventures (SEVEN)
Saudi Entertainment Ventures (SEVEN)

Saudi Entertainment Ventures (SEVEN), a wholly-owned subsidiary of the Public Investment Fund (PIF), has been awarded AL BAWANI CO. LTD and UCC Saudi joint venture contract to build the new entertainment destination in Yanbu.

Construction is already underway in the historic port located on the Kingdom’s western coast on the Red Sea, a statement released by SEVEN said.

With an investment value of over SAR1.1 billion, SEVEN’s entertainment destination in Yanbu is located along the seafront promenade on Al Nawras Island. The entertainment destination will offer visitors a wide variety of experiences designed to engage all age groups from the local community and the surrounding areas.

According to the statement, the project is designed by Gensler, a global architecture, design and planning firm. The architecture of this entertainment destination is inspired by the city’s heritage. The design is a celebration of water, with elements of the beach and the sea threaded throughout.

“Our entertainment destination in Yanbu will provide residents and visitors with a wealth of new and exciting experiences while supporting the city’s rapidly developing entertainment sector. SEVEN’s entertainment destination is inspired by Yanbu’s beautiful natural seascape, embodying the city’s rich history as one of the oldest ports in the Kingdom,” said Chairman of SEVEN Abdullah AlDawood.

According to AL BAWANI CO. LTD. Chairman and Group CEO Fakher Al Shawaf, “SEVEN’s investment will help Yanbu’s growing population meet its entertainment needs. AL BAWANI is well-positioned to deliver this unique destination to meet the ever-growing aspirations of Saudis."

UCC Holding President Ramez Al-Khayyat said the company will "leverage our extensive experience in building entertainment destinations to deliver the project on time, to the highest international standards.”

SEVEN Yanbu will be home to a highly immersive carnival-themed family entertainment center with world class rides. Other attractions will include a Clip ‘n Climb facility providing 30 climbing challenges, a junior family entertainment center, a state-of-the-art 10-screen cinema, a futuristic 10-lane bowling experience, a fun-filled indoor golf course, and a wide variety of local and international retail and dining experiences, the statement said.

SEVEN is investing more than SAR50 billion to build 21 entertainment destinations to provide unique and innovative world-class entertainment experiences; it has secured global partnerships from the sector.

SEVEN has recently announced that it had begun construction at its entertainment destinations in Al Hamra districts of Riyadh and Tabuk. Its upcoming projects are located in 14 cities across the Kingdom: Riyadh, Kharj, Makkah, Jeddah, Taif, Dammam, Khobar, Al Ahsa, Madinah, Yanbu, Abha, Jazan, Buraidah and Tabuk.

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Should You Stretch before Exercise? After? Never? Here’s What to Know

Philadelphia Eagles stretch as they get ready during practice at NFL football training camp, Thursday, July 25, 2024, in Philadelphia. (AP)
Philadelphia Eagles stretch as they get ready during practice at NFL football training camp, Thursday, July 25, 2024, in Philadelphia. (AP)
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Should You Stretch before Exercise? After? Never? Here’s What to Know

Philadelphia Eagles stretch as they get ready during practice at NFL football training camp, Thursday, July 25, 2024, in Philadelphia. (AP)
Philadelphia Eagles stretch as they get ready during practice at NFL football training camp, Thursday, July 25, 2024, in Philadelphia. (AP)

For many people of a certain age, high school gym class began with reaching for their toes. Then, over the years, we were told it was better to stretch after exercise.

It turns out, both those things can be true, but the differing advice has created some confusion.

Stretching can help make you more flexible, improve range of motion in your joints — and feel good. David Behm, who researches human kinetics at Memorial University of Newfoundland in St. John’s, Canada, offers this advice on when to stretch and how to do it safely:

Warm up first

It’s almost always good to stretch, but it’s better if you warm up first, said Behm, author of "The Science and Physiology of Flexibility and Stretching." He recommends a light aerobic activity such as jogging, walking or cycling for five or 10 minutes.

Follow that with some static stretching, the traditional way of reaching and holding a position (think back to that gym class). You can then do activity-specific dynamic stretching, in which you warm up the muscles with repetitive movements like leg lifts.

Behm says one minute is "the magic number" for how long to do static stretching per muscle group without fatigue.

Expand your definition of 'stretching'

Should you always stretch before exercising? If it's traditional stretching, not necessarily.

The better question, Behm says, is, "Should people increase their range of motion? Should people have better flexibility? And that is yes, because it helps prevent injuries. It helps with health. But you don’t have to stretch to achieve that."

Resistance training, for instance, can be an effective form of stretching, he said. Doing a chest press increases range of motion in your deltoids and pecs, whether with barbells, dumbbells or machines, so there is no need to stretch beforehand. Just make sure to start with a small amount of weight to warm up and then add more to train.

"You probably don’t have to do extra stretching unless you’re a gymnast, a figure skater, or even a golfer who needs a great range of motion through that swing," Behm said.

Nor do you need to stretch first if you’re going for a leisurely run. Simply start with a slow jog to warm up and then increase the pace.

Don't do it if it hurts

After exercise, "light stretching is OK, as long as you don't reach a point where you're feeling pain," Behm said. Since your muscles will be warm by that point, overdoing it makes you more likely to injure yourself.

Foam rollers can help with muscle recovery and have been shown to increase range of motion as well as stretching.

Do some static stretching before sports

If you’re playing a sport, Behm said, static stretching beforehand helps reduce muscle and tendon injury.

"If you’re going to do an explosive movement, change of direction, agility, sprint, any of these explosive activities that involve your muscles and tendons," he said, "you’re going to be stronger if you do static stretching."

People can especially get in trouble when they go back to a sport they used to play, whether it's tennis, surfing or any sort of team activity.

Also, stretch both sides equally. Lacking flexibility on one side also can lead to injury.

Sounds simple. Why all the confusion? Different studies over the years have either encouraged or discouraged stretching before exercise. Behm says that partly because some studies didn't reflect real-life conditions, or were designed with elite athletes in mind, not regular people.

"If you’re Usain Bolt, it makes a difference," said Behm. Not so much for the rest of us.