How Can 'Digital Twins' Determine Right Treatment for Patients?

What a 'digital twin' does is using your personal data. (Shutterstock)
What a 'digital twin' does is using your personal data. (Shutterstock)
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How Can 'Digital Twins' Determine Right Treatment for Patients?

What a 'digital twin' does is using your personal data. (Shutterstock)
What a 'digital twin' does is using your personal data. (Shutterstock)

Research is growing into computational models that will move medicine beyond what works on the average patient. Imagine having a digital twin that gets ill, and can be experimented on to identify the best possible treatment, without you having to go near a pill or a surgeon’s knife.

According to The Guardian, scientists believe that within five to 10 years, “in silico” trials – in which hundreds of virtual organs are used to assess the safety and efficacy of drugs – could become routine, while patient-specific organ models could be used to personalize treatment and avoid medical complications.

Digital twins are computational models of physical objects or processes, updated using data from their real-world counterparts. Within medicine, this means combining vast amounts of data about the workings of genes, proteins, cells and whole-body systems with patients’ personal data to create virtual models of their organs – and eventually, potentially their entire body.

“If you practice medicine today, a lot of it isn’t very scientific. Often, it is equivalent to driving a car and working out where to go next by looking in the rear-view mirror: you try to figure out how to treat the patient in front of you based on people you’ve seen in the past who had similar conditions,” said Prof. Peter Coveney, the director of the Centre for Computational Science at University College London and co-author of Virtual You.

“What a digital twin is doing is using your data inside a model that represents how your physiology and pathology is working. It is not making decisions about you based on a population that might be completely unrepresentative. It is genuinely personalized,” he added.

The current state of the art model can be found in cardiology. Already, companies are using patient-specific heart models to help design medical devices, while the Barcelona-based start-up ELEM BioTech is offering companies the ability to test drugs and devices on simulated models of human hearts.



Pineapple Pizza Debate Heats Up as UK Pizzeria Sets 100-pound Price Tag

Chef Quin Jianoran has a taste of the Hawaiian, ham, and pineapple-topped pizza at Lupa Pizza restaurant in Norwich, Britain, January 23, 2025. REUTERS/Isabel Infantes
Chef Quin Jianoran has a taste of the Hawaiian, ham, and pineapple-topped pizza at Lupa Pizza restaurant in Norwich, Britain, January 23, 2025. REUTERS/Isabel Infantes
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Pineapple Pizza Debate Heats Up as UK Pizzeria Sets 100-pound Price Tag

Chef Quin Jianoran has a taste of the Hawaiian, ham, and pineapple-topped pizza at Lupa Pizza restaurant in Norwich, Britain, January 23, 2025. REUTERS/Isabel Infantes
Chef Quin Jianoran has a taste of the Hawaiian, ham, and pineapple-topped pizza at Lupa Pizza restaurant in Norwich, Britain, January 23, 2025. REUTERS/Isabel Infantes

A trendy pizzeria in the English city of Norwich has declared war on pineapples, charging an eye-watering 100 pounds ($123) for a Hawaiian in a bid to put customers off the disputed topping.
Lupa Pizza recently added pizza topped with ham and pineapple to its account on a food delivery app, writing in the description: "Yeah, for 100 pounds you can have it. Order the champagne too! Go on, you monster!"
"(We) vehemently dislike pineapple on pizza," Reuters quoted Lupa co-owner Francis Wolf as saying. "We feel like it doesn't suit pizza at all."
The other co-owner, head chef Quin Jianoran, said they kept tinned pineapple at the restaurant in case someone ordered it, but this had yet to happen.
As pizza has become popular globally, foreign innovations in toppings have often left Italians perplexed and aghast.
A January 2024 survey by British polling and research company YouGov showed that over 50% of Britons either love or like pineapple on pizza, 16% disliked it and nearly 20% hated it.
Some well-known British personalities have weighed in on the debate, with former politician Ed Balls saying pineapple on pizza was an "appalling" idea.
Hawaiian lovers took to Lupa's social media in defense of the topping, with a user saying "pineapple on pizza is life". Another said Lupa's war on pineapples was a "great bit of harmless marketing".
At the Norwich pizzeria, customers were also divided.
Builder Simon Greaves, 40, said that putting pineapple on pizza was wrong, and should not be done. But Johnny Worsley, 14, said the Hawaiian was his second favorite after pepperoni.
"But I wouldn't pay 100 pounds for it. I don't think anyone will," Worsley said.