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RCU Launches Campaign to Protect Arabian Leopard on its International Day

The campaign aims to raise awareness about the critically endangered Arabian leopard. SPA
The campaign aims to raise awareness about the critically endangered Arabian leopard. SPA
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RCU Launches Campaign to Protect Arabian Leopard on its International Day

The campaign aims to raise awareness about the critically endangered Arabian leopard. SPA
The campaign aims to raise awareness about the critically endangered Arabian leopard. SPA

The Royal Commission for AlUla (RCU) is celebrating the first International Day of the Arabian Leopard, which was declared by the United Nations on February 10, by launching the 'Leap of Hope' campaign.

The campaign aims to raise awareness about the critically endangered Arabian leopard and support efforts to protect it.
The campaign includes initiatives such as the launch of the 'Quest for Hope' gaming experience on the Metaverse platforms Decentraland and Roblox through advertisement billboards in major cities, including Beijing, London, New York, and Paris, urging support for the conservation efforts of the Arabian leopard and highlighting the commission's goal to thoroughly develop AlUla as a world-leading destination for cultural and natural heritage.

Quest for Hope is an adventure-themed game that lets players from around the world virtually experience and discover the essential role of Arabian leopards in rebalancing the natural environment for vital ecosystems to thrive.
RCU and Catmosphere Foundation will also host the AlUla Catwalk in celebration of the International Day of the Arabian Leopard.
The International Union for Conservation of Nature (IUCN) has listed the Arabian leopard as critically endangered.

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Saudi Arabia’s AlUla Launches Eventful ‘Summer Untold’ Program

Enjoying a milder climate with temperatures 5 to 10 degrees Celsius cooler than neighboring cities, AlUla is an ideal destination for both remote work and leisure. (SPA)
Enjoying a milder climate with temperatures 5 to 10 degrees Celsius cooler than neighboring cities, AlUla is an ideal destination for both remote work and leisure. (SPA)
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Saudi Arabia’s AlUla Launches Eventful ‘Summer Untold’ Program

Enjoying a milder climate with temperatures 5 to 10 degrees Celsius cooler than neighboring cities, AlUla is an ideal destination for both remote work and leisure. (SPA)
Enjoying a milder climate with temperatures 5 to 10 degrees Celsius cooler than neighboring cities, AlUla is an ideal destination for both remote work and leisure. (SPA)

Saudi Arabia’s AlUla has launched its summer program under the theme “Summer Untold,” offering a rich collection of experiences that blend ancient heritage sites with breathtaking natural landscapes.

Enjoying a milder climate with temperatures 5 to 10 degrees Celsius cooler than neighboring cities, the governorate is an ideal destination for both remote work and leisure.

The program features exclusive hotel packages at AlUla’s luxury resorts nestled in nature, alongside a series of artistic events at the local amphitheater that combine live music performances with AlUla’s stunning surroundings. Guests can also enjoy musical experiences by the pool, set against a backdrop of majestic mountains and golden sands.

Returning this August for its third edition, the AlUla Desert Blaze trail race offers an ideal challenge for adventure seekers, who will race through some of AlUla’s most iconic landmarks amid its spectacular desert terrain.

The program also invites visitors to explore the summer oasis farms and discover the traditional lifestyles of farmers in AlUla’s Old Town.

Furthermore, AlUla Adventure Hub is rolling out an exciting lineup of thrill-seeking activities this summer, beginning in the early morning hours among the region’s striking desert landscapes. Highlights include the AlUla Zipline, the longest and fastest of its kind in the Kingdom, offering breathtaking mountain views, as well as the Giant Swing, the AlUla Stairway, mountain rappelling, the Via Ferrata, the Canyon Hammock, and rock-climbing adventures.