The Royal Commission for AlUla (RCU) is celebrating the first International Day of the Arabian Leopard, which was declared by the United Nations on February 10, by launching the 'Leap of Hope' campaign.
The campaign aims to raise awareness about the critically endangered Arabian leopard and support efforts to protect it.
The campaign includes initiatives such as the launch of the 'Quest for Hope' gaming experience on the Metaverse platforms Decentraland and Roblox through advertisement billboards in major cities, including Beijing, London, New York, and Paris, urging support for the conservation efforts of the Arabian leopard and highlighting the commission's goal to thoroughly develop AlUla as a world-leading destination for cultural and natural heritage.
Quest for Hope is an adventure-themed game that lets players from around the world virtually experience and discover the essential role of Arabian leopards in rebalancing the natural environment for vital ecosystems to thrive.
RCU and Catmosphere Foundation will also host the AlUla Catwalk in celebration of the International Day of the Arabian Leopard.
The International Union for Conservation of Nature (IUCN) has listed the Arabian leopard as critically endangered.
